Global Events & Marketing Specialist - B2B

📌 Core Information

🔹 Job Title: Global Events & Marketing Specialist - B2B

🔹 Company: Avetta, LLC

🔹 Location: Canada - Remote

🔹 Job Type: Hybrid (3 days in office, 2 days work from home)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (with hybrid option for those near an office)

🚀 Job Overview

Key aspects of this role include:

• Managing and coordinating a wide range of events and marketing activities
• Effective event planning and execution, including tradeshows and regional roadshows
• Budgeting, logistics, and communication management
• Collaboration with internal teams and external stakeholders
• Marketing campaign development and administrative support

ASSUMPTION: This role requires strong organizational skills, adaptability, and excellent communication abilities to thrive in a fast-paced environment.

📋 Key Responsibilities

✅ Proactively manage the annual events calendar and ensure timely execution

✅ Effectively handle event budgets, timelines, contracts, and financial management

✅ Coordinate domestic and international shipping logistics

✅ Assume ownership of planning and execution of annual Presidents Club trip

✅ Manage inventory, organization, design, and budget of promotional items

✅ Assume ownership of planning and executing tradeshows and brand awareness events

✅ Coordinate travel arrangements and communicate logistics to internal teams

✅ Provide comprehensive reporting on event outcomes, conduct ROI analysis, and make recommendations for future event targeting and execution

✅ Assist with internal events such as holiday parties, company picnics, and launch parties

✅ Develop social media campaign plans for tradeshows and user conferences

✅ Build event programs and marketing campaigns using marketing automation systems

✅ Provide necessary administrative support to the marketing team

✅ Take the lead in managing prospect event logistics, including vendor relationships and venue coordination

✅ Monitor event best practices, industry trends, and suggest innovative technologies to enhance event capabilities

ASSUMPTION: This role involves a high level of multitasking, attention to detail, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in communications or marketing

Experience: 3-5 years of experience in B2B marketing

Required Skills:

• Exceptional communication, interpersonal, and corporate writing skills
• Willingness to travel up to 30% (mostly domestic travel)
• Creative and innovative thinker
• Self-motivated individual who excels in fast-paced environments
• Strong multitasking abilities with a results-oriented mindset
• Calm and composed under pressure, deadlines, and a busy office environment

Preferred Skills:

• Experience with marketing automation systems
• Fluency in additional languages

ASSUMPTION: Candidates with experience in event planning and management, as well as familiarity with marketing automation tools, will be strongly considered.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 USD per year (based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days in office, 2 days work from home)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. Avetta specializes in supply chain risk management, helping businesses navigate supply chain risks with confidence.

Company Size: 501-1,000 employees. This size allows for a structured environment with opportunities for growth and collaboration.

Founded: 2003. Avetta has established itself as a leader in its industry, with a strong reputation and extensive experience.

Company Description:

• Avetta provides a unified platform for proactively identifying, assessing, and mitigating risks in the supply chain
• The company offers robust supplier monitoring, advanced cybersecurity measures, ESG compliance, and subcontractor management
• Avetta's mission is to help businesses navigate supply chain risks with confidence

Company Specialties:

• Supply Chain Risk Management
• Supply Chain Management
• Contractor Management
• Supplier Management
• Occupational Safety
• Risk Management
• ESG

Company Website: http://www.avetta.com

ASSUMPTION: Avetta's focus on risk management and commitment to helping businesses navigate complex supply chain challenges make it an attractive employer for individuals interested in this field.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Global Events & Marketing Specialist reports directly to the Marketing Manager.

Work Arrangement: Hybrid (3 days in office, 2 days work from home). This arrangement offers flexibility and a balance between in-person collaboration and remote work.

Growth Opportunities:

• Advancement within the marketing department, such as a senior role or management position
• Expansion into other areas of the business, such as sales or business development
• Professional development opportunities, including training and certifications

ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities for growth and advancement based on performance and initiative.

🌍 Location & Work Environment

Office Type: Hybrid. Avetta offers a hybrid work arrangement, allowing employees to balance in-office collaboration with remote work.

Office Location(s): Lehi, UT (headquarters), Tustin, CA, Houston, TX, Dallas, TX, Calgary, AB, Newcastle, NSW, Sydney, NSW, Mount Maunganui, NZ, London, GB, Dusseldorf, DE

Geographic Context:

• Canada - Remote: This role can be performed remotely from anywhere in Canada
• Time Zone: America/Montreal (Eastern Standard Time, UTC -5/-4)
• Language: English (fluency required, additional languages preferred)

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days in office, 2 days work from home). The work schedule may vary depending on event requirements and time zones.

ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while the hybrid arrangement fosters collaboration and in-person connection.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• Behavioral and situational interview with the hiring manager
• Final interview with the Marketing Manager
• Background check and offer extension

Key Assessment Areas:

• Communication and interpersonal skills
• Event planning and management experience
• Marketing campaign development and execution
• Adaptability and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of event planning, marketing, and the industry in your application materials
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Avetta and the role to show your enthusiasm and preparation during the interview process

ATS Keywords: Event Management, Marketing Campaigns, Budgeting, Logistics Coordination, Communication, Marketing, Event Planning, Stakeholder Coordination, Vendor Management, Industry Trends, Travel Coordination, Event Execution, ROI Analysis

ASSUMPTION: Avetta's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation systems (e.g., Marketo, HubSpot)
• Event management software (e.g., Cvent, Eventbrite)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets)

ASSUMPTION: Familiarity with marketing automation systems and event management software is preferred, but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Innovation
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic environment
• Strong team collaboration and communication
• Adaptability and flexibility
• Results-driven and goal-oriented

Self-Assessment Questions:

• Do you thrive in fast-paced environments and under pressure?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have strong communication and interpersonal skills?
• Are you adaptable and able to manage multiple tasks and priorities?

ASSUMPTION: Avetta values individuals who are passionate about their work, committed to customer success, and dedicated to continuous improvement and innovation.

⚠️ Potential Challenges

• Managing multiple events and deadlines simultaneously
• Working with diverse teams and stakeholders, including external vendors and clients
• Adapting to changing priorities and last-minute requests
• Travel requirements (up to 30% domestic travel)
• Balancing remote work and in-office collaboration in a hybrid environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a results-driven mindset.

📈 Similar Roles Comparison

• Event Coordinator vs. Global Events & Marketing Specialist: The latter role involves more strategic planning, marketing campaign development, and cross-functional collaboration
• Marketing Specialist vs. Global Events & Marketing Specialist: The latter role focuses more on event planning and execution, while the former may have a broader scope of marketing activities
• Career Path: This role can lead to advancement within the marketing department or expansion into other areas of the business, such as sales or business development

ASSUMPTION: This role offers a unique blend of event planning, marketing, and cross-functional collaboration, making it an attractive opportunity for individuals interested in these areas.

📝 Sample Projects

• Planning and executing a successful international trade show, including logistics, vendor management, and on-site support
• Developing and implementing a marketing campaign to promote an upcoming user conference, including social media, email marketing, and content creation
• Conducting a comprehensive ROI analysis for a series of regional roadshows, and making data-driven recommendations for future event targeting and execution

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from event planning and execution to marketing campaign development and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Avetta support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can they be effectively managed?
• How does Avetta foster a culture of innovation and continuous improvement?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and your commitment to success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Avetta and the role to show your enthusiasm and preparation during the interview process
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.