📌 Core Information
🔹 Job Title: Global Experience Marketing Manager, Innovation (Wellbeing & Small domestic appliances)
🔹 Company: Electrolux Group
🔹 Location: Stockholm, Stockholm, Sweden
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 7-8 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and refining consumer experience strategy and category value propositions
- Collaborating with cross-functional teams to ensure product launches are based on strong consumer insights and benefits
- Representing Experience Marketing in innovation and new experience development
- Defining and maintaining a structured product naming framework
- Working closely with Product Line, R&D, Brand, and Legal teams to shape long-term category innovation
ASSUMPTION: This role requires a strategic and future-focused mindset, with the ability to work in a matrix environment and influence senior stakeholders.
📋 Key Responsibilities
✅ Drive consistency and coherence in A-brand experience marketing strategies, ensuring alignment with overall brand positioning
✅ Lead the refinement and execution of the CX framework, including the development of CX strategy and consumer journey mapping
✅ Define and maintain a structured product naming framework in collaboration with Brand teams
✅ Develop category value propositions and consumer laddering logic, ensuring clear differentiation and strong emotional and functional storytelling
✅ Define and refine claims territories and key claims routes, working closely with Category Innovation Manager, R&D, and Legal to ensure credibility and substantiation
✅ Support the development of scientifically backed claims and messaging that resonate with consumers and provide competitive differentiation
✅ Partner with Category Managers and Consumer Insights to ensure claims are validated and tested for consumer relevance
✅ Represent Experience Marketing in the innovation triangle and new experience development, ensuring that future product development aligns with consumer needs and category strategies
✅ Lead marketing input in global leverage launches, defining the consumer experience strategy, value proposition, and claims territories
✅ Collaborate with Consumer Insights and Category Innovation teams to validate consumer benefits and ensure strong product-market fit
✅ Develop an annual learning plan to support Category Innovation team and R&D insights needs, ensuring a continuous feedback loop for innovation
✅ Work closely with Legal, R&D, Product Line, and Regional Experience Marketing teams to ensure all experience marketing strategies are consumer-driven, competitive, and aligned with business goals
ASSUMPTION: This role requires strong analytical skills, data-driven mindset, and the ability to influence senior stakeholders. It also necessitates a deep understanding of category development, claims substantiation, and long-term brand strategy.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or similar
Experience: 7-8 years of experience in consumer marketing, product marketing, brand management, or innovation marketing, preferably in consumer goods, home appliances, and consumer electronics
Required Skills:
- Proven ability to work in cross-functional, matrix environments
- Strong analytical skills, data-driven mindset, and the ability to influence senior stakeholders
- Strong expertise in CX framework development, category positioning, and claims strategy
- Experience working with Product Innovation, R&D, Legal, and Consumer Insights to validate claims and define consumer experiences
- Ability to translate insights into marketing enablers, including product naming, value proposition laddering, and claims substantiation
Preferred Skills:
- Fluency in multiple languages
- Experience working in a global, matrix organization
ASSUMPTION: While not explicitly stated, having experience in the home appliances industry and familiarity with the Electrolux Group's portfolio would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: SEK 70,000 - 100,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Flexible work hours/hybrid work environment
- Extensive learning opportunities and flexible career path
- Discounts on Electrolux products and services
- Family, health, and wellbeing benefits
- Access to company gym and pool and other sport activities
- Insurance policy plan
- Additional holidays
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically home appliances
Company Size: 10,001+ employees
Founded: 1919, with a rich history and extensive global presence
Company Description:
- Electrolux Group is a leading global appliance company that shapes living for the better through its brands, including Electrolux, AEG, and Frigidaire
- The company operates in around 120 markets and had sales of SEK 136 billion in 2024, employing approximately 41,000 people worldwide
- Electrolux Group is guided by its values of respect, dignity, and common courtesy, fostering a positive and inclusive work environment
Company Specialties:
- Refrigerators
- Cookers
- Ovens
- Hobs
- Hoods
- Washing machines
- Dryers
- Freezers
- Small appliances
- Vacuum cleaners
Company Website: Electrolux Group
ASSUMPTION: Working at Electrolux Group offers opportunities for professional growth, international exposure, and the chance to make a global impact on the home appliance industry.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into a leadership role
Reporting Structure: This role reports directly to the Head of Experience Marketing, Innovation, and collaborates with various cross-functional teams
Work Arrangement: Hybrid, with a balance between remote work and on-site collaboration at the Stockholm headquarters
Growth Opportunities:
- Potential to take on additional responsibilities and lead cross-functional projects as the role evolves
- Opportunities to work on global initiatives and gain international experience
- Possibility to transition into a leadership role within the Experience Marketing or Innovation teams
ASSUMPTION: This role offers a unique blend of strategic, cross-functional, and operational responsibilities, providing a well-rounded experience for the right candidate.
🌍 Location & Work Environment
Office Type: Hybrid, with a balance between remote work and on-site collaboration at the Stockholm headquarters
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city in Sweden, with a population of over 965,000
- The city is known for its vibrant cultural scene, historic architecture, and beautiful archipelagos
- Stockholm offers a high standard of living, with excellent public transportation, healthcare, and education systems
Work Schedule: Flexible, with a focus on results and outcomes rather than strict hours
ASSUMPTION: Living and working in Stockholm provides a unique blend of urban living, access to nature, and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication
- Analytical skills and data-driven mindset
- Industry-specific knowledge and experience
- Cultural fit and alignment with Electrolux Group's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, cross-functional collaboration, and strategic thinking
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Experience Marketing, Innovation, Consumer Experience Strategy, Category Value Propositions, Claims Strategy, Cross-Functional Collaboration, Analytical Skills, Data-Driven Mindset, Home Appliances, Consumer Goods, Brand Management, Product Marketing
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's strategic thinking, cross-functional collaboration, and industry-specific knowledge, as well as their cultural fit with the Electrolux Group.
🛠 Cultural Fit Considerations
Company Values:
- Respect: Valuing and appreciating the diversity of our employees and customers
- Dignity: Treating everyone with kindness, fairness, and consideration
- Common Courtesy: Fostering a positive and inclusive work environment
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Innovative: Embracing new ideas and approaches to drive progress
- Data-Driven: Making informed decisions based on data and insights
Self-Assessment Questions:
- How do you demonstrate respect and appreciation for diversity in your work and personal life?
- Can you provide an example of a time when you treated someone with kindness, fairness, and consideration, even in a challenging situation?
- How do you balance innovation with data-driven decision-making in your approach to work?
ASSUMPTION: Candidates who align with Electrolux Group's values and work style will be more likely to succeed in this role and contribute to the company's positive and inclusive work environment.
⚠️ Potential Challenges
- Working in a matrix organization can present challenges in terms of communication, decision-making, and navigating multiple stakeholder relationships
- The home appliances industry is competitive and fast-paced, requiring adaptability and resilience
- Balancing remote work and on-site collaboration may present unique challenges, requiring strong time management and communication skills
- The role involves working with cross-functional teams across different time zones, which may require flexibility and effective virtual collaboration
ASSUMPTION: Addressing these challenges proactively and demonstrating adaptability will be crucial for success in this role.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on strategic thinking, cross-functional collaboration, and innovation
- In the home appliances industry, this role requires a deeper understanding of consumer experience strategy, claims development, and product innovation
- Career-wise, this role offers more opportunities for growth into leadership positions within the Experience Marketing or Innovation teams
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions will help candidates determine if it aligns with their career goals and expectations.
📝 Sample Projects
- Developing a comprehensive consumer experience strategy for a new product launch, including consumer journey mapping, value proposition, and claims territories
- Collaborating with R&D and Legal teams to validate claims and ensure competitive differentiation for an existing product line
- Leading a cross-functional project to refine the CX framework and ensure alignment with overall brand positioning and business goals
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and innovative nature of the role, providing candidates with a clear understanding of the responsibilities and expectations.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging cross-functional collaboration you've faced in a previous role and how you overcame it?
- How do you ensure that product launches are based on strong consumer insights and benefits, even when faced with tight deadlines and competing priorities?
- Can you provide an example of a time when you had to influence senior stakeholders to adopt a new marketing strategy or approach?
- How do you balance the need for innovation with the requirement to maintain a consistent and coherent brand experience across multiple product lines and regions?
- What opportunities are there for professional growth and development within the Experience Marketing or Innovation teams at Electrolux Group?
ASSUMPTION: Asking these questions will help candidates gain a deeper understanding of the role, the company's priorities, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Electrolux Group careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, cross-functional collaboration, and strategic thinking
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
