📌 Core Information
🔹 Job Title: Global Field Marketing Manager
🔹 Company: OneSource Virtual (OSV)
🔹 Location: US-Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive strategies for in-person events and trade shows to maximize lead generation and brand awareness.
- Collaborating with cross-functional teams to align marketing efforts with revenue targets and manage post-event follow-up.
- Utilizing data-driven approaches to measure, analyze, and refine event performance and ROI.
- Managing multiple projects and programs simultaneously, leveraging tools like Monday.com to meet deadlines and request partnership from other team members.
ASSUMPTION: This role requires a strong understanding of B2B field marketing, event management, and data analysis. The ideal candidate will have experience in planning and executing creative, impactful field marketing events and trade show-related programs.
📋 Key Responsibilities
✅ Develop a comprehensive strategy for in-person events and/or trade shows, including audience targeting, timelines and deadlines, goal setting, budget requirements, content development, promotion, engagement tactics, demand generation, and robust post-event follow-up to maximize lead generation, brand awareness, and thought leadership.
✅ Execute planned events in person or virtually, serving as the primary point person and owning all aspects of our onsite presence and logistics, as well as overall event success.
✅ Manage the use and promotion of the pre-event list. Post-event, manage the lead processing, nurturing, and follow-up in partnership with BDRs to drive meeting and opportunity creation.
✅ Manage overall budget and event calendar for the fiscal year. Ensure cost-effective and optimal use of resources.
✅ Build and iterate on best practices and repeatable processes to drive efficiency and scale event programs.
✅ Effectively communicate and collaborate with cross-functional teams, including sales, digital marketing, marketing operations, partner marketing, and demand generation on event-specific messaging, activations, branding, demos, and speakers. Align field marketing efforts with broader initiatives and revenue targets.
✅ Utilize SFDC and HubSpot data to assess overall event program contributions, inform decision-making, make recommendations on future events, and collaborate with leaders to continually improve reporting.
ASSUMPTION: The role requires strong communication, collaboration, and data analysis skills. The ideal candidate will be able to work effectively with various teams and manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-3 years of B2B Field Marketing experience (or 8 years of general marketing experience that is not field marketing specific) at a technology and/or SaaS company
Required Skills:
- Proven experience in planning and executing creative, impactful field marketing events and trade show-related programs
- Data-driven mindset with a focus on tracking, measuring, and analyzing event performance and ROI
- Strong time management skills with the ability to plan for and manage multiple priorities and competing deadlines
- Excellent written and oral communication skills
- A professional demeanor that positively represents the company’s brand
- Ability to travel 15%-20%
Preferred Skills:
- Experience with Salesforce, HubSpot, Monday.com, Teams, and Microsoft Office
- Experience with Workday or another HR or finance technology provider
ASSUMPTION: While the preferred skills are not required, they would be beneficial for the candidate to have a successful career in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Field Marketing Manager role with 2-5 years of experience in the technology/SaaS industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager role with the given experience level. The actual salary may vary depending on factors such as the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services
Company Size: 501-1,000 employees
Founded: 2008
Company Description:
- OneSource Virtual (OSV) delivers patented in-tenant technology and expert services that efficiently automate the administrative, transactional tasks of Workday payroll, taxes, payments, and benefits.
- The company eliminates complexity to give business leaders the confidence they need to drive strategic change.
- OSV is the leading exclusive provider of Workday Business-Processes-as-a-Service (BPaaS) solutions, with over 1,000 active customers and a 95% customer retention rating.
Company Specialties:
- Human Resource Outsourcing
- Human Capital Management
- Cloud Sourcing
- Workday Services
- BPaaS
- Human Resources
- Business Process
- Payroll Services
- Payroll Tax
- Wage Garnishments
- COBRA Administration
- Benefits Administration
- Finance and Accounting Services
- AP Automation
- Invoice Imaging
- Supplier Management
Company Website: www.onesourcevirtual.com
ASSUMPTION: OneSource Virtual is a well-established company in the human resources services industry, with a strong focus on providing innovative technology and expert services for Workday customers.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Director of Global Field Marketing and works closely with cross-functional teams, including sales, digital marketing, marketing operations, partner marketing, and demand generation.
Work Arrangement: Remote OK, with the ability to travel 15%-20% of the time
Growth Opportunities:
- Potential career growth within the marketing department or other areas of the company, as OneSource Virtual continues to expand and evolve.
- Opportunities to develop and refine skills in event management, data analysis, and cross-functional collaboration.
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: Remote-first, with additional locations across North America and Europe
Office Location(s): 9001 Cypress Waters Blvd, Dallas, TX 75063, US; 3600 E University Dr, Suite 5-1100, Phoenix, Arizona 85034, US; 100 Patrick Street, Derry, Northern Ireland BT48-7EF, GB
Geographic Context:
- OSV's global headquarters is located in Dallas, Texas, with additional locations across North America and Europe.
- The company offers a remote-first work environment, allowing employees to work from home or a location of their choice.
- OSV encourages a customer-centric approach and values innovative thinking, fresh perspectives, creative collaboration, and hard work.
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote-first work environment at OneSource Virtual offers employees the flexibility to balance their personal and professional lives while collaborating with a diverse and talented team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of Global Field Marketing
- Background check and offer extension
Key Assessment Areas:
- Event management and planning skills
- Data analysis and reporting abilities
- Cross-functional collaboration and communication skills
- Alignment with OneSource Virtual's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant event management, data analysis, and cross-functional collaboration skills.
- Prepare examples of successful events you've planned and executed, as well as any data-driven insights you've gained from event performance analysis.
- Research OneSource Virtual's company values and culture, and be prepared to discuss how your personal values and work style align with the company's.
ATS Keywords: Field Marketing, Event Management, Data Analysis, Budget Management, Collaboration, Communication, Sales Alignment, Lead Generation, Project Management, Demand Generation, Marketing Strategy, Performance Measurement, Relationship Building, Time Management, Creative Thinking, Technology Tools
ASSUMPTION: The interview process at OneSource Virtual is designed to assess the candidate's skills, experience, and cultural fit for the role of Global Field Marketing Manager.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Monday.com
- Microsoft Teams
- Microsoft Office
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The ideal candidate will be able to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative thinking
- Fresh perspectives
- Creative collaboration
- Hard work
Work Style:
- Dynamic and fast-paced environment
- Wearing multiple hats and taking confident ownership
- Quick-thinking and calm under pressure
- Data-driven and focused on tracking, measuring, and analyzing event performance and ROI
Self-Assessment Questions:
- How do my personal values align with OneSource Virtual's company values?
- Am I comfortable working in a dynamic, fast-paced environment and wearing multiple hats?
- Do I have strong time management skills and the ability to plan for and manage multiple priorities and competing deadlines?
ASSUMPTION: OneSource Virtual values employees who are customer-centric, innovative, and able to thrive in a dynamic and fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple projects and programs simultaneously, with competing deadlines and priorities
- Working effectively with cross-functional teams, including sales, digital marketing, marketing operations, partner marketing, and demand generation
- Traveling 15%-20% of the time, as needed
- Keeping up with industry trends and best practices in event management and field marketing
ASSUMPTION: The role of Global Field Marketing Manager at OneSource Virtual presents unique challenges and opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role is unique to OneSource Virtual, as it requires a strong understanding of B2B field marketing, event management, and data analysis within the context of the human resources services industry.
- While there may be similar roles at other companies, the specific requirements, work environment, and cultural fit considerations at OneSource Virtual make this role unique.
ASSUMPTION: Candidates should research OneSource Virtual's company values, culture, and industry-specific context to understand the unique aspects of this role.
📝 Sample Projects
- Planning and executing a successful in-person event or trade show, including audience targeting, timelines and deadlines, goal setting, budget requirements, content development, promotion, engagement tactics, demand generation, and robust post-event follow-up
- Analyzing event performance data to inform decision-making, make recommendations on future events, and collaborate with leaders to continually improve reporting
- Managing the lead processing, nurturing, and follow-up in partnership with BDRs to drive meeting and opportunity creation
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in the role of Global Field Marketing Manager at OneSource Virtual.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy and overall company goals?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for professional growth and development within the marketing department or other areas of the company?
- How does OneSource Virtual support work-life balance for its employees?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the cultural fit considerations for the position of Global Field Marketing Manager at OneSource Virtual.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant event management, data analysis, and cross-functional collaboration skills.
- Prepare examples of successful events you've planned and executed, as well as any data-driven insights you've gained from event performance analysis.
- Research OneSource Virtual's company values and culture, and be prepared to discuss how your personal values and work style align with the company's.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
