Global Head of Accounts, Brand Marketing

📌 Core Information

🔹 Job Title: Global Head of Accounts, Brand Marketing

🔹 Company: Excel Sports Management

🔹 Location: New York, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Brand Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leadership of the Integrated Marketing function within the Brand Marketing group
• Management of a team of 25+ accounts across key functions including Hospitality, Analytics, Experiential, Content, and Social
• Primary point of contact for clients, ensuring satisfaction, retention, and growth
• Strategic direction and growth of the agency, including all other business units within Excel
• Revenue and P+L responsibility, including organic growth and ambitious topline and bottom-line revenue growth

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and client management skills. The ideal candidate will have extensive experience in integrated marketing and account management within a sports marketing or advertising agency.

📋 Key Responsibilities

✅ Oversee the Integrated Marketing function with the Brand Marketing group, including Account Management and Partnership Marketing offerings

✅ Maintain, build, and develop C-Level client relationships across a core of 25+ accounts

✅ Identify, lead, and develop a full team of Integrated Marketing All-Stars working across the account management and partnership marketing functions

✅ Ensure the maintenance of a highly collaborative organization focused on delivering meaningful client outcomes and processes and procedures that drive organizational efficiency and productivity

✅ Overall evaluation of the Integrated Marketing function with an eye towards opportunities for growth and expansion of that service offering and future strategic investment

✅ Contribute overall to the strategic direction and growth of the agency more broadly, including all other business units within Excel

✅ Further develop a clear point of differentiation, tone of voice, and identity in the marketplace for the Excel Brand Marketing group that will drive forward all strategic and investment decisions

✅ Overall revenue and P+L responsibility, including identification of cross-selling opportunities, overall profitability, and agency performance metrics, organic growth, and ambitious topline and bottom-line revenue growth

✅ Interact frequently with senior-level clients and all appropriate agency/property leadership to direct sponsorship programming initiatives

✅ Travel to client events as necessary

✅ All other duties as assigned

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and client management skills. The ideal candidate will have extensive experience in integrated marketing and account management within a sports marketing or advertising agency.

🎯 Required Qualifications

Education: Bachelor’s degree required, MBA preferred

Experience: 15+ years of direct experience in advertising or marketing with a specific focus on sponsorship or partnership marketing, along with brand marketing strategy and activation, including a minimum of 5+ years of agency experience required

Required Skills:

• Proven experience in leading an Account Management or Integrated Marketing function at a sports marketing or advertising agency
• 10+ years of people management/team leadership experience, including quantitatively and qualitatively proven leadership of matrixed, highly functioning teams delivering flawless client services
• Excellent oral and written communications skills, including C-Level client meetings, new business opportunities, and partnership negotiations that require innovative presentation skills and preparation
• Strong history of strategic thinking and problem-solving traits that extend beyond logical answers and showcase out-of-the-box thinking and presentation of alternative solutions
• Ability to work in a highly competitive environment and clearly articulate a point of differentiation across the marketplace and within a broad competitive set
• Interest, understanding, and curiosity around the evolving marketing landscape, particularly the intersection of sports, entertainment, and culture
• Experience developing and implementing sponsorship marketing strategies and activations on behalf of clients or companies
• Proven sports marketing and agency experience managing and growing day-to-day relationships with clients, agencies, and leading a team
• Industry knowledge, experience, and insight that will benefit C-Level clients for crucial business decisions across the sports and entertainment landscape, including all evolving and innovative investment and partnership opportunities available for brands today

Preferred Skills:

• Experience working with blue-chip brands and marquee properties
• Fluency in multiple languages

ASSUMPTION: The ideal candidate will have a strong background in integrated marketing, account management, and client relationship management within the sports marketing or advertising industry.

💰 Compensation & Benefits

Salary Range: $350,000 - $400,000 per year

Benefits:

• Eligible for benefits and discretionary bonus

Working Hours: 40 hours per week, with the ability to work nights, weekends, and holidays as needed

ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Benefits and discretionary bonus information is based on the company's standard offerings for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Excel Sports Management is a leading sports agency representing top-tier talent, blue-chip brands, and marquee properties. The company specializes in talent management, marketing, and consulting services across various sports and entertainment sectors.

Company Size: Excel Sports Management has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's success.

Founded: The company was founded in 2002 and is headquartered in New York City with additional offices in Los Angeles, Miami, Dallas, Chicago, and London.

Company Description:

• Excel Sports Management is an industry-leading management and marketing agency representing top-tier talent, blue-chip brands, and marquee properties.
• The company offers a wide range of services, including talent management, marketing, consulting, corporate partnerships, hospitality, speakers, and client service.
• Excel Sports Management is committed to creating a diverse and welcoming workplace, focusing on team chemistry, collaboration, strong relationships, valuable networks, and ambitious ideas to deliver innovative solutions for clients.

Company Specialties:

• Basketball
• Golf
• Baseball
• Talent Marketing
• Consulting
• Corporate Partnerships
• Football
• Entertainment
• Hospitality
• Speakers
• Marketing
• Client Service

Company Website: www.excelsm.com

ASSUMPTION: Excel Sports Management is a well-established and reputable agency in the sports marketing industry, with a strong focus on client relationships and innovative solutions.

📊 Role Analysis

Career Level: This role is a senior leadership position, requiring a high level of experience and expertise in integrated marketing, account management, and client relationship management.

Reporting Structure: The Global Head of Accounts, Brand Marketing will report directly to the CEO and work closely with other senior leaders within the organization.

Work Arrangement: This is an on-site, full-time position with the ability to work nights, weekends, and holidays as needed. The role may require travel to client events.

Growth Opportunities:

• As a senior leadership role, there may be opportunities for the Global Head of Accounts, Brand Marketing to grow within the organization, potentially taking on additional responsibilities or moving into a C-level position.
• The company's focus on innovation and client satisfaction may present opportunities for the successful candidate to make a significant impact on the organization's growth and success.

ASSUMPTION: The ideal candidate for this role will have a proven track record of success in integrated marketing, account management, and client relationship management within the sports marketing or advertising industry.

🌍 Location & Work Environment

Office Type: Excel Sports Management's New York office is a professional and collaborative environment, with a focus on team chemistry and strong relationships.

Office Location(s): New York, United States

Geographic Context:

• New York City is a major hub for the sports and entertainment industries, providing ample opportunities for networking and collaboration with industry professionals.
• The city offers a diverse range of cultural, recreational, and dining options, making it an attractive location for both work and personal life.
• New York City has a competitive job market, with many opportunities for career growth and development within the sports marketing industry.

Work Schedule: The work schedule for this role is 40 hours per week, with the ability to work nights, weekends, and holidays as needed. The role may require travel to client events.

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet the demands of the position.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and other senior leaders within the organization
• Final interview with the CEO
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Client relationship management and communication skills
• Industry knowledge and expertise in integrated marketing and account management
• Cultural fit and alignment with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your strategic approach to integrated marketing and account management, as well as your ability to work in a highly competitive environment
• Demonstrate your understanding of the evolving marketing landscape, particularly the intersection of sports, entertainment, and culture
• Prepare examples of your successful sponsorship marketing strategies and activations

ATS Keywords: Integrated Marketing, Account Management, Client Relationships, Strategic Thinking, Problem Solving, Sponsorship Marketing, Brand Marketing, Communication Skills, Team Leadership, Sports Marketing, Advertising Agency

ASSUMPTION: The ideal candidate for this role will have a strong background in integrated marketing, account management, and client relationship management within the sports marketing or advertising industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The ideal candidate for this role will be proficient in using the tools and technologies listed above, as well as any other relevant software or platforms required for the position.

👔 Cultural Fit Considerations

Company Values:

• Team Chemistry: Excel Sports Management places a strong emphasis on teamwork, collaboration, and a positive work environment
• Strong Relationships: The company values building and maintaining strong relationships with clients, partners, and industry professionals
• Valuable Networks: Excel Sports Management seeks to create and leverage valuable networks within the sports and entertainment industries
• Ambitious Ideas: The company encourages innovative thinking and ambitious ideas to drive client success and organizational growth

Work Style:

• Collaborative: Excel Sports Management values a team-oriented work environment, with a focus on collective success
• Dynamic: The company operates in a fast-paced, ever-changing industry, requiring employees to be adaptable and responsive to new challenges and opportunities
• Client-focused: Excel Sports Management prioritizes client satisfaction and delivers tailored solutions to meet the unique needs of each client

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working in a fast-paced, dynamic industry, and able to adapt to change quickly?
• Do you have a proven track record of success in building and maintaining strong client relationships?
• Are you able to think strategically and creatively, and develop innovative solutions to meet client needs?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Excel Sports Management's values and work style, with a proven track record of success in integrated marketing, account management, and client relationship management within the sports marketing or advertising industry.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking, leadership, and client management skills, which may be challenging for candidates without extensive experience in integrated marketing and account management within the sports marketing or advertising industry.
• The role may require travel to client events, which may be challenging for candidates with personal or family commitments that limit their availability for travel.
• The role may involve working nights, weekends, and holidays, which may be challenging for candidates with personal or family commitments that require a more traditional work schedule.
• The role may require managing a team of 25+ accounts, which may be challenging for candidates without experience managing a large team or portfolio of clients.

ASSUMPTION: The ideal candidate for this role will have a strong background in integrated marketing, account management, and client relationship management within the sports marketing or advertising industry, and be comfortable with the potential challenges and demands of the position.

📈 Similar Roles Comparison

• This role is unique in its focus on the integrated marketing function within the Brand Marketing group, with a specific emphasis on account management and client relationship management. Similar roles may include:
• Vice President, Client Services - Sports Marketing Agency
• Director, Account Management - Advertising Agency
• Senior Account Manager, Brand Marketing - Sports Marketing Agency
• However, this role is distinct in its requirement for a high level of strategic thinking, leadership, and client management skills, as well as its focus on the overall revenue and P+L responsibility for the agency.
• The role may also differ from similar positions in its requirement for a minimum of 5+ years of agency experience, as well as its preference for candidates with an MBA.

ASSUMPTION: The ideal candidate for this role will have a strong background in integrated marketing, account management, and client relationship management within the sports marketing or advertising industry, and be comfortable with the unique demands and requirements of the position.

📝 Sample Projects

• Developing and implementing a comprehensive sponsorship marketing strategy for a major sports league, including brand activation, hospitality, and analytics components
• Managing a team of account managers to deliver flawless client services for a portfolio of 25+ blue-chip brand clients
• Negotiating partnership agreements with industry-leading sports properties and entertainment partners on behalf of clients

ASSUMPTION: The ideal candidate for this role will have a strong background in integrated marketing, account management, and client relationship management within the sports marketing or advertising industry, and be able to provide specific examples of their successful project management and client service experiences.

❓ Key Questions to Ask During Interview

• Can you describe the strategic approach you would take to overseeing the Integrated Marketing function within the Brand Marketing group?
• How do you plan to manage and grow a team of 25+ accounts, ensuring client satisfaction and retention?
• Can you provide an example of a successful sponsorship marketing strategy you have developed and implemented on behalf of a client?
• How do you approach working with senior-level clients and agency/property leadership to direct sponsorship programming initiatives?
• Can you describe your experience with revenue and P+L responsibility, and how you would approach this aspect of the role?
• How do you plan to ensure the maintenance of a highly collaborative organization focused on delivering meaningful client outcomes and processes and procedures that drive organizational efficiency and productivity?
• Can you describe your experience with travel requirements, and how you would manage this aspect of the role?

ASSUMPTION: The ideal candidate for this role will be comfortable discussing their strategic approach to integrated marketing, account management, and client relationship management, as well as their experience with revenue and P+L responsibility, and travel requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on integrated marketing, account management, and client relationship management
• Prepare examples of your successful sponsorship marketing strategies and activations, as well as your approach to strategic thinking, problem-solving, and leadership
• Prepare for a phone or video screening with the HR department, followed by in-depth interviews with the hiring manager and other senior leaders within the organization, and a final interview with the CEO
• Follow up with the HR department one week after your final interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.