📌 Core Information
🔹 Job Title: Global Head of Marketing
🔹 Company: Renishaw
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading a global marketing team to drive business growth and innovation.
- Developing and delivering customer-centric messaging across digital, content, demand generation, brand, communications, and customer engagement channels.
- Collaborating with senior leaders and cross-functional teams to drive shared success.
- Embracing the evolving landscape of B2B marketing, including opportunities presented by AI and digital personalisation.
- Building strong marketing operations to enable efficient, personalised, omnichannel engagement.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing trends and best practices.
📋 Key Responsibilities
✅ Develop and deliver customer-centric messaging across all channels and touchpoints.
✅ Lead demand generation strategies to grow pipeline and revenue.
✅ Shape brand and content strategy in alignment with business goals.
✅ Inspire and support a diverse, high-performing marketing team.
✅ Build strong marketing operations to enable efficient, personalised, omnichannel engagement.
✅ Use data and insights to measure and optimise marketing performance.
✅ Collaborate with senior leaders and cross-functional teams to drive shared success.
ASSUMPTION: This role involves a high degree of strategic thinking, stakeholder management, and team leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
Experience: Proven experience leading B2B marketing teams and delivering measurable outcomes, with a strong background in software, data, or technology sectors (B2C experience also welcome).
Required Skills:
- Expertise in value-based messaging and customer lifecycle marketing.
- Experience with marketing operations, automation, analytics, and CRM tools.
- Ability to adapt to change, embrace innovation, and lead with empathy and clarity.
- Commitment to continuous learning and inclusive leadership.
Preferred Skills:
- Experience in a global marketing role.
- Fluency in multiple languages.
ASSUMPTION: Candidates should have a proven track record in B2B marketing and be comfortable working in a dynamic, global environment.
💰 Compensation & Benefits
Salary Range: £120,000 - £160,000 per annum (AI-estimated based on experience level and industry standards for a global marketing role).
Benefits:
- Competitive benefits package, including health insurance, pension, and employee discounts.
- Opportunities for professional development and career growth.
- Flexible working arrangements, including remote work options.
Working Hours: Full-time, with flexible hours and the option to work remotely.
ASSUMPTION: Salary range is estimated based on industry standards for a global marketing role with 10+ years of experience. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Renishaw is a leading engineering and scientific technology company, specialising in precision measurement and healthcare. It operates in diverse sectors, including automation machinery manufacturing, metrology, and medical technology.
Company Size: Renishaw has 5,001-10,000 employees globally, with a significant presence in the UK, Ireland, and India. This size offers opportunities for growth and exposure to various projects and teams.
Founded: Renishaw was founded in 1973 and has since grown into a global business with a strong focus on innovation and customer satisfaction.
Company Description:
- Renishaw is a world leader in the field of precision measurement and healthcare, supplying products and services used in various applications, from jet engine and wind turbine manufacture to dentistry and brain surgery.
- The company is also a world leader in additive manufacturing (3D printing), designing and manufacturing industrial machines that 'print' parts from metal powder.
- Renishaw is guided by its purpose: Transforming Tomorrow Together, working with customers to make the products, create the materials, and develop the therapies needed for the future.
Company Specialties:
- Metrology and measurement solutions
- Additive manufacturing (3D printing) machines
- Medical technology and surgical planning software
- Raman spectroscopy and medical implants
Company Website: renishaw.com
ASSUMPTION: Renishaw's diverse range of products and services, along with its global presence, offers unique opportunities for marketing professionals to gain exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the Chief Revenue Officer and overseeing a global marketing team.
Reporting Structure: The Global Head of Marketing will have direct reports, including regional marketing managers and functional specialists, and will collaborate with senior leaders across the organisation.
Work Arrangement: This role offers flexible working arrangements, including remote work options, allowing for a better work-life balance.
Growth Opportunities:
- Potential to shape the marketing strategy and drive business growth on a global scale.
- Opportunities to work with diverse teams and gain exposure to various industries and markets.
- Chance to develop leadership skills and mentor team members.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's success.
🌍 Location & Work Environment
Office Type: Renishaw's London office is a modern, collaborative workspace with a focus on employee well-being and productivity.
Office Location(s): London, UK (Bishopsgate)
Geographic Context:
- London is a major global city with a vibrant business ecosystem, offering ample opportunities for networking and professional growth.
- The Bishopsgate area is home to many international businesses and is well-connected by public transportation.
- London's diverse culture and international atmosphere provide a stimulating environment for global professionals.
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM GMT, allowing for a better balance between work and personal commitments.
ASSUMPTION: Renishaw's London office offers a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Expertise in B2B marketing trends and best practices
- Adaptability and resilience in a dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to value-based messaging and customer lifecycle marketing.
- Research Renishaw's products and services to demonstrate your understanding of the company and its markets.
ATS Keywords: B2B Marketing, Demand Generation, Brand Strategy, Content Strategy, Marketing Operations, Data Analysis, Customer Engagement, Collaboration, Leadership, Innovation, Adaptability, Value-Based Messaging, Customer Lifecycle Marketing, Automation, CRM Tools, Empathy, Continuous Learning
ASSUMPTION: Renishaw's recruitment process is designed to assess candidates' strategic thinking, leadership skills, and marketing expertise, with a focus on cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Data analysis and visualisation tools (e.g., Google Analytics, Tableau)
- Content creation and management platforms (e.g., WordPress, Adobe Creative Suite)
- Project management and collaboration tools (e.g., Asana, Microsoft Teams)
ASSUMPTION: The Global Head of Marketing will be expected to have experience with and proficiency in various marketing tools and technologies to drive efficiency and effectiveness in the role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Encouraging creativity and continuous improvement
- Customer focus: Prioritising customer needs and exceeding expectations
- Collaboration: Working together to achieve shared goals and drive success
- Integrity: Acting with honesty, fairness, and transparency in all aspects of work
Work Style:
- Dynamic and fast-paced, with a focus on delivering results and driving growth
- Collaborative and inclusive, with a strong emphasis on teamwork and knowledge-sharing
- Adaptable and resilient, with a willingness to embrace change and learn from setbacks
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable driving change and embracing innovation?
- Are you an effective collaborator, and do you enjoy working with diverse teams to achieve shared goals?
- Do you possess strong leadership skills, and are you committed to fostering a positive and inclusive work culture?
ASSUMPTION: Renishaw's culture values innovation, customer focus, collaboration, and integrity, and successful candidates will demonstrate a strong alignment with these principles.
⚠️ Potential Challenges
- The role requires managing a global team, which may involve time zone differences and cultural sensitivities.
- Renishaw operates in various industries, which may necessitate a steep learning curve for candidates without relevant experience.
- The dynamic and fast-paced nature of the role may present challenges for candidates who prefer a more stable and predictable work environment.
- London's competitive job market and cost of living may present challenges for candidates relocating to the area.
ASSUMPTION: These challenges can be mitigated with strong leadership, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other global marketing roles, this position offers a unique opportunity to work with a diverse range of products and services, providing exposure to various industries and markets.
- Renishaw's focus on innovation and customer satisfaction sets it apart from competitors, offering a more dynamic and challenging work environment.
- This role provides significant growth potential and the chance to make a tangible impact on the company's success, making it an attractive option for ambitious marketing professionals.
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar opportunities in the market.
📝 Sample Projects
- Developing and executing a global brand refresh campaign to align with Renishaw's evolving product portfolio and market positioning.
- Implementing a customer data management strategy to improve customer segmentation, personalisation, and engagement across digital channels.
- Launching a new product or service, including market research, positioning, and go-to-market strategy development.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Global Head of Marketing role, requiring a balance of creative thinking, analytical skills, and strong project management capabilities.
❓ Key Questions to Ask During Interview
- What are the key priorities for the Global Head of Marketing in the first 90 days, and how will my success be measured in this role?
- How does the marketing team collaborate with other departments, such as sales, product, and strategy, to drive shared success?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- What opportunities exist for professional development and growth within the marketing team and Renishaw more broadly?
- How does Renishaw support work-life balance, and what flexible working arrangements are available for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Renishaw's culture, priorities, and expectations for the Global Head of Marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Renishaw careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasising your expertise in B2B marketing, demand generation, and brand strategy.
- Prepare examples of your past marketing campaigns, including results and metrics, to demonstrate your ability to drive growth and engagement.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
