Global Head of Marketing

📌 Core Information

🔹 Job Title: Global Head of Marketing

🔹 Company: Configura

🔹 Location: Linköping, Sweden or Grand Rapids, Michigan, USA

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Leading a global marketing team to drive growth and brand awareness
• Developing and executing strategic marketing plans across North America, Europe, and Japan
• Collaborating with product strategy teams to ensure market insights and brand messaging alignment
• Optimizing customer engagement and brand experience across all channels
• Managing marketing budgets, CRM, and marketing automation platforms to ensure efficient operations and track ROI

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in international marketing efforts.

📋 Key Responsibilities

✅ Lead, coach, mentor, and grow a high-performing global marketing team

✅ Serve as a primary spokesperson, internally and externally

✅ Develop Configura's employer brand to attract and retain top marketing talent

✅ Define and drive global marketing strategies, including market segmentation, target audience definition, and brand strategy development

✅ Collaborate closely with the Product Strategy team to ensure alignment of market insights and brand messaging in product development and strategic initiatives

✅ Establish and maintain a strong global brand identity, managing PR and corporate communications (internal & external)

✅ Develop a deep understanding of the customer journey and optimize engagement across all channels, leading the planning and execution of major Configura customer events and supporting key industry events

✅ Develop and execute comprehensive digital and multi-channel campaign strategies to drive traffic, engagement, and qualified leads

✅ Build and manage effective lead generation and nurture campaigns, leveraging marketing automation and analyzing performance

✅ Develop and equip the sales team with effective marketing materials and training to achieve sales targets

✅ Lead the production of well-written and well-considered content for all marketing channels, including sales presentations, software demo videos, value proposition videos, industry-cited articles, blog posts, newsletters, white papers, and customer case studies

✅ Oversee the marketing budget, CRM, website, and marketing automation platform (HubSpot) to ensure efficient operations and track ROI

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution to drive marketing success across multiple regions and channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience leading a marketing team, preferably with international marketing experience

Required Skills:

• Proven leadership and team development skills
• Strategic planning and execution experience
• Strong communication and collaboration skills
• Familiarity with marketing automation platforms
• Ability to customize messages and approach based on audience
• Problem-solving skills and curiosity for continuous learning
• Flexibility and adaptability to shifting priorities

Preferred Skills:

• Experience in the software industry
• Fluency in multiple languages

ASSUMPTION: Candidates should have a proven track record in leading marketing teams and driving growth, with a strong focus on international marketing efforts.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD (based on experience and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, Hybrid (3 office days per week)

ASSUMPTION: The salary range is estimated based on industry standards for a marketing leadership role with 5-10 years of experience and a hybrid work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: Configura operates in the software development industry, focusing on parametric configuration software for leading companies within the Commercial Interior, Material Handling, and Kitchen and Bath industries.

Company Size: Configura has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Configura was founded in 1990 and is headquartered in Linköping, Sweden, with additional offices in Grand Rapids, Michigan, USA; Kuala Lumpur, Malaysia; Berlin, Germany; and Tokyo, Japan.

Company Description:

• Configura creates intelligent space-planning software for manufacturers, dealers, and designers
• The company's software products are used worldwide, with customers in over 100 countries
• Configura is privately owned with over 300 employees worldwide and annual sales of more than $25 million USD

Company Specialties:

• Parametric Graphical Configuration (PGC) computer software
• Kitchen & Bath
• Material Handling
• Industrial Machinery
• Design software
• Commercial interiors

Company Website: http://www.configura.com

ASSUMPTION: Configura's focus on parametric configuration software and global customer base make it a unique and innovative company in the software development industry.

📊 Role Analysis

Career Level: This role is at the senior leadership level, reporting directly to the CEO or another C-level executive.

Reporting Structure: The Global Head of Marketing will lead a global marketing team, with direct reports including regional marketing managers, marketing specialists, and marketing coordinators.

Work Arrangement: This role is a hybrid position, requiring employees to be present in the office for three days per week.

Growth Opportunities:

• Potential career progression to a C-level marketing role or another senior leadership position within the company
• Opportunities to expand the marketing team and take on additional responsibilities as the company grows
• Professional development opportunities, such as training, workshops, and mentorship programs

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and team expansion, as Configura continues to grow and expand its global presence.

🌍 Location & Work Environment

Office Type: Configura's offices are modern, collaborative workspaces designed to foster innovation and knowledge sharing.

Office Location(s): Linköping, Sweden, and Grand Rapids, Michigan, USA

Geographic Context:

• Linköping, Sweden: A mid-sized city in eastern Sweden, known for its vibrant cultural scene and proximity to nature
• Grand Rapids, Michigan, USA: A mid-sized city in the Great Lakes region, known for its art, culture, and outdoor recreation opportunities

Work Schedule: Full-time, Hybrid (3 office days per week)

ASSUMPTION: Configura's offices provide a collaborative and innovative work environment, with opportunities for both in-person and remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-depth behavioral and skills-based interviews with the hiring manager and other team members
• Final interview with the CEO or another C-level executive
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and planning skills
• Leadership and team development skills
• Communication and collaboration skills
• Problem-solving skills and adaptability
• Industry-specific knowledge and experience

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing leadership experience and international marketing efforts
• Prepare examples of your strategic planning and execution skills, as well as your ability to drive growth and brand awareness
• Be ready to discuss your approach to leading and developing a global marketing team

ATS Keywords: Marketing Leadership, Digital Marketing, Team Development, Brand Strategy, Customer Engagement, Demand Generation, Sales Enablement, Marketing Operations, Collaboration, Communication, Problem Solving, Innovation, Flexibility, Curiosity, Efficiency

ASSUMPTION: Configura's hiring process focuses on assessing candidates' strategic thinking, leadership skills, and industry-specific experience to ensure a strong fit for the Global Head of Marketing role.

🛠️ Tools & Technologies

• HubSpot (marketing automation platform)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Configura's marketing team uses a variety of tools and technologies to streamline workflows, track performance, and optimize marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Sustainability

Work Style:

• Agile and adaptable, with a focus on continuous improvement
• Data-driven and analytical, with a strong emphasis on performance tracking and optimization
• Creative and strategic, with a focus on driving growth and brand awareness
• Collaborative and inclusive, with a focus on teamwork and knowledge sharing

Self-Assessment Questions:

• How do you align with Configura's company values, particularly innovation and customer-centricity?
• How do you approach leading and developing a global marketing team, fostering a culture of collaboration and continuous learning?
• How do you balance strategic planning and execution, ensuring that marketing efforts drive growth and brand awareness while also being data-driven and measurable?

ASSUMPTION: Configura's company culture values innovation, collaboration, and customer-centricity, with a focus on driving growth and brand awareness through strategic marketing efforts.

⚠️ Potential Challenges

• Managing a global marketing team with diverse cultural backgrounds and time zones
• Balancing strategic planning and execution with day-to-day marketing tasks and team management
• Adapting to the unique needs and preferences of customers in different regions and industries
• Keeping up with the latest marketing trends and technologies in a rapidly evolving field

ASSUMPTION: The Global Head of Marketing role presents unique challenges, including global team management, strategic planning and execution, and adaptability to diverse customer needs and preferences.

📈 Similar Roles Comparison

• Unlike other marketing leadership roles, this position requires a strong focus on international marketing efforts and global team management
• Configura's unique focus on parametric configuration software and global customer base sets it apart from other companies in the software development industry
• Career progression in this role may lead to C-level marketing positions or other senior leadership opportunities within the company

ASSUMPTION: The Global Head of Marketing role at Configura is unique in its focus on international marketing efforts and global team management, with significant growth potential for career advancement and team expansion.

📝 Sample Projects

• Developing and executing a global marketing strategy to drive growth and brand awareness in North America, Europe, and Japan
• Leading the planning and execution of major Configura customer events and supporting key industry events
• Managing a team of marketing specialists to create and distribute high-quality content, including sales presentations, software demo videos, value proposition videos, industry-cited articles, blog posts, newsletters, white papers, and customer case studies

ASSUMPTION: The Global Head of Marketing role involves a mix of strategic planning, team leadership, and hands-on execution, with a focus on driving growth and brand awareness through various marketing channels and initiatives.

❓ Key Questions to Ask During Interview

• How does Configura support the growth and development of its marketing team members?
• What are the key priorities for the Global Head of Marketing role in the first 90 days?
• How does Configura measure the success of its marketing campaigns and initiatives?
• What are the most significant challenges facing Configura's marketing team, and how can this role help address them?
• How does Configura foster a culture of innovation and continuous learning within its marketing team?

ASSUMPTION: Asking insightful questions during the interview process can help candidates better understand Configura's company culture, marketing team dynamics, and the key priorities for the Global Head of Marketing role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing leadership experience and international marketing efforts
• Prepare examples of your strategic planning and execution skills, as well as your ability to drive growth and brand awareness
• Be ready to discuss your approach to leading and developing a global marketing team
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.