📌 Core Information
🔹 Job Title: Global Head of Marketing
🔹 Company: Corpay
🔹 Location: Hatfield - PayByPhone, London Vincent Square - International Fleet
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategies for both B2C and B2B segments
- Owning global brand positioning, messaging, and storytelling
- Driving customer acquisition, retention, and lifecycle marketing strategies
- Collaborating with cross-functional teams to enhance user journeys and maximize conversions
- Leading and mentoring a global marketing team
ASSUMPTION: This role requires a strategic and innovative marketing leader with a proven track record in scaling marketing strategies across multiple markets globally.
📋 Key Responsibilities
✅ Developing and executing a global marketing strategy that aligns with company objectives for both B2C and B2B segments
✅ Owning global brand positioning, messaging, and storytelling to establish a strong market presence
✅ Developing go-to-market strategies for new product launches and regional market expansions
✅ Leading customer acquisition, retention, and lifecycle marketing strategies for consumer app users and B2B clients
✅ Overseeing digital and traditional marketing campaigns, ensuring brand consistency and performance optimization
✅ Driving demand generation efforts through performance marketing, content marketing, SEO, paid media, social media, partnerships, and influencer collaborations
✅ Utilizing data-driven insights and analytics to measure campaign effectiveness, optimize marketing spend, and drive ROI
✅ Leading and mentoring a team of marketing professionals across multiple regions
✅ Collaborating closely with product, sales, and customer experience teams to enhance the user journey and maximize conversions
✅ Identifying and establishing strategic partnerships to expand brand reach and market penetration
✅ Staying ahead of industry trends, emerging marketing technologies, and the competitive landscape to keep the company at the forefront of innovation
ASSUMPTION: This role requires a strong understanding of both B2C and B2B marketing dynamics, including user acquisition, engagement, and conversion optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or equivalent related professional experience
Experience: Extensive experience in marketing with at least 5 years in leadership roles, preferably in a high-growth consumer app or B2B tech company
Required Skills:
- Proven track record in scaling marketing strategies across multiple markets globally
- Strong understanding of both B2C and B2B marketing dynamics, including user acquisition, engagement, and conversion optimization
- Expertise in digital marketing, performance marketing, demand generation, and brand strategy
- Experience in managing and mentoring global marketing teams
- Data-driven mindset with the ability to leverage analytics for decision-making
- Excellent communication and storytelling skills with the ability to build compelling brand narratives
- Strong leadership, collaboration, and stakeholder management skills
- Experience working with marketing automation tools, CRM systems, and analytics platforms
Preferred Skills:
- Fluency in additional languages (French, German) is a plus
ASSUMPTION: Candidates should have a deep understanding of digital marketing, brand positioning, growth strategies, and go-to-market execution on a global scale.
💰 Compensation & Benefits
Salary Range: Competitive salary (industry standard for a global head of marketing role with 5-10 years of experience in the financial services sector)
Benefits:
- 25 days annual leave plus public holidays, plus a holiday buyback scheme
- Pension scheme
- Health and wellness programs
- Career progression opportunities
- Ongoing professional development and training resources
- Collaborative and supportive work environment
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a global head of marketing role in the financial services sector, considering the required experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Large enterprise)
Founded: 2000
Company Description:
- Corpay is a global technology organization leading the future of commercial payments with a culture of innovation
- Specializes in payment solutions for fuel, general payables, toll, and lodging expenses
- Operates in over 80 countries worldwide, serving millions of users
Company Specialties:
- Bill Payment
- AP Automation
- Cross-Border Payments
- Commercial Card Programs
- Currency Risk Management
- Expense Management
- Foreign Exchange
- Custom Payments Solutions
- Automated Payables
- Global Payments
- Invoice Automation
- Direct Invoice Processing
- Workforce Lodging
- Fleet Solutions
Company Website: http://www.corpay.com
ASSUMPTION: Corpay is a well-established, large enterprise in the financial services industry with a global presence and a strong focus on innovation.
📊 Role Analysis
Career Level: Executive/Managerial
Reporting Structure: Reports directly to the CEO or another C-level executive
Work Arrangement: Remote OK, with flexibility for remote work
Growth Opportunities:
- Potential to grow within the marketing department or expand into other areas of the business
- Opportunities to work on high-impact projects and drive strategic initiatives
- Chance to lead and mentor a global marketing team, fostering professional development
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a substantial impact on the company's global marketing strategy.
🌍 Location & Work Environment
Office Type: Global, with multiple office locations
Office Location(s): Hatfield - PayByPhone, London Vincent Square - International Fleet
Geographic Context:
- Hatfield - PayByPhone: Located in the United Kingdom, near London, offering easy access to urban amenities and international travel
- London Vincent Square - International Fleet: Situated in central London, providing excellent access to public transportation and cultural attractions
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: The global nature of this role allows for flexibility in working arrangements, with the opportunity to work remotely and collaborate with teams across multiple time zones.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- Behavioral and situational interviews
- Case study or presentation
- Final round with senior leadership
Key Assessment Areas:
- Strategic thinking and global marketing expertise
- Leadership and team management skills
- Data-driven decision-making and analytics proficiency
- Communication and storytelling abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your global marketing experience and strategic thinking
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research Corpay's global presence and marketing efforts to demonstrate your understanding of the role and company
ATS Keywords: Global Marketing, Brand Strategy, Digital Marketing, Performance Marketing, Demand Generation, Customer Acquisition, Customer Retention, Marketing Leadership, Global Team Management, Data-Driven Marketing, Analytics
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, global marketing expertise, and leadership skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Corpay values innovation and encourages employees to think creatively and challenge the status quo
- Collaboration: Corpay fosters a collaborative work environment, with a focus on teamwork and cross-functional collaboration
- Integrity: Corpay emphasizes integrity and ethical behavior in all aspects of its business operations
Work Style:
- Global: This role requires a global mindset and the ability to work effectively with teams across multiple time zones
- Strategic: The ideal candidate will have a strong strategic focus and the ability to develop and execute global marketing strategies
- Data-driven: Corpay values data-driven decision-making and leverages analytics to inform marketing strategies
Self-Assessment Questions:
- How do you approach global brand positioning and messaging to establish a strong market presence?
- Can you provide an example of a successful global marketing campaign you've led, and how you measured its effectiveness?
- How do you collaborate with cross-functional teams to enhance user journeys and maximize conversions?
ASSUMPTION: Candidates should possess a strong global mindset, strategic thinking, and data-driven approach to marketing, as well as excellent communication and collaboration skills to thrive in Corpay's work environment.
⚠️ Potential Challenges
- Managing a global marketing team with diverse cultural backgrounds and time zones
- Balancing strategic planning with day-to-day tactical execution
- Adapting marketing strategies to local market conditions and preferences
- Keeping up with industry trends and emerging marketing technologies
ASSUMPTION: The global nature of this role presents unique challenges, including managing diverse teams, adapting marketing strategies to local markets, and staying current with industry trends.
📈 Similar Roles Comparison
- This role differs from regional marketing manager positions, which typically focus on a specific geographic area, rather than global marketing strategy
- Compared to product marketing roles, this position has a stronger focus on customer acquisition, retention, and lifecycle marketing strategies, rather than product positioning and messaging
- In terms of career path, this role offers the opportunity to grow into a Chief Marketing Officer (CMO) or other senior leadership position within the marketing function
ASSUMPTION: This role is distinct from regional marketing manager positions and product marketing roles, offering a unique focus on global marketing strategy and leadership.
📝 Sample Projects
- Developing and executing a global marketing strategy for a new product launch, including market research, target audience identification, and campaign planning
- Conducting a comprehensive brand audit and repositioning a global brand to better resonate with target audiences
- Implementing a customer retention strategy, including customer segmentation, personalized communication, and loyalty programs
ASSUMPTION: These sample projects illustrate the strategic and global focus of this role, as well as the opportunity to drive significant impact on the company's marketing efforts.
❓ Key Questions to Ask During Interview
- How does Corpay support the professional development and growth of its marketing team members?
- Can you describe the current marketing team structure and how this role fits into the organization?
- How does Corpay approach collaboration and information sharing between marketing and other departments, such as product and sales?
- What are the key priorities for this role in the first 90 days?
- How does Corpay measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These interview questions help candidates better understand the role's expectations, the company's marketing organization, and the key performance metrics for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your global marketing experience and strategic thinking
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research Corpay's global presence and marketing efforts to demonstrate your understanding of the role and company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
