Global Head of Marketing (F/M/D)

📌 Core Information

🔹 Job Title: Global Head of Marketing (F/M/D)

🔹 Company: NavVis

🔹 Location: Munich Hybrid (NavVis GmbH)

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling a global marketing team
• Defining and driving a bold, global marketing strategy
• Partnering with other departments to ensure marketing is a key growth driver
• Elevating the brand's presence in the market
• Building a high-performing, data-driven marketing organization

ASSUMPTION: This role requires a strategic, hands-on leader with a proven track record in building and leading global marketing teams. The ideal candidate will have extensive experience in B2B and B2C marketing, with a strong focus on data-driven strategies and brand elevation.

📋 Key Responsibilities

✅ Lead with insight: Develop a deep understanding of NavVis' markets, customers, and technology to inform strategic marketing decisions.

✅ Inspire and scale a world-class team: Build, mentor, and lead a high-performing global marketing team, fostering a culture of ownership, creativity, and results.

✅ Set the strategic agenda: Define and drive a bold, global marketing strategy that positions NavVis as the most recognized, trusted, and loved name in reality capture and digital twins.

✅ Be a core business leader: Partner with Product, Sales, and Customer Success to guide customers from awareness to long-term value, and help shape company strategy.

✅ Elevate the brand: Shape a beloved, future-forward brand that resonates across roles, industries, and geographies.

✅ Scale demand globally: Own the demand generation strategy, enabling regional and functional teams to drive measurable pipeline and customer growth through integrated, data-driven campaigns.

✅ Build the marketing engine: Implement the tools, systems, and processes needed to power a performance-driven, AI-enabled marketing organization.

ASSUMPTION: The successful candidate will have experience in all the listed responsibilities, with a strong focus on strategic planning, team leadership, and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 10+ years of experience in marketing, with at least 5 years in a leadership role.

Required Skills:

• Proven leadership and team-building skills
• Extensive experience in B2B and B2C marketing
• Hands-on experience in product and content marketing
• Fluency in marketing psychology and data/AI-driven strategies
• Experience with marketing toolchains and automation
• Excellent communication and presentation skills

Preferred Skills:

• Experience in the technology or software industry
• Fluency in German
• Experience with marketing in the DACH region

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a proven track record in leading global teams and driving strategic growth. Experience in the tech industry and familiarity with the DACH region would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: €120,000 - €180,000 per year, depending on experience and qualifications. This estimate is based on industry standards for a senior marketing role in the technology sector in Munich.

Benefits:

• 30 days of paid time off per year
• Affordable access to fitness and wellness facilities through EGYM Wellpass subsidy
• Deutschlandticket subsidy for sustainable travel using public transport
• Flexible working hours and a hybrid work setup
• Full visa and relocation support for international candidates
• Attractive bike leasing model through JobRad
• Competitive compensation package
• Up to €4,000 employee referral bonus
• Financial support for local language classes

Working Hours: Full-time, typically 40 hours per week, with flexible scheduling options.

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The final compensation package may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: NavVis operates in the technology sector, specializing in reality capture and digital factory solutions. The company serves global customers across the surveying, AEC, and manufacturing industries.

Company Size: NavVis has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: NavVis was founded in 2013 and has since grown into a global leader in its field.

Company Description:

• NavVis is a technologically-focused, global leader in reality capture and digital factory solutions
• The company's ground-breaking technology is designed to capture and share the built environment as photorealistic digital twins
• NavVis offers an open culture that encourages the sharing of ideas and thrives on mutual trust, respect, transparency, and honest feedback
• The company is committed to fostering an inclusive and diverse workplace, with a strong focus on employee growth and recognition

Company Specialties:

• Digital Factory
• Reality Capture
• Mobile laser scanning
• Digital Twin
• SLAM
• LiDAR
• Vision-based navigation
• Artificial Intelligence
• Cloud SaaS
• Factory planning
• Laser scanning
• Mobile mapping
• Construction monitoring
• Construction
• Digitalization
• Engineering
• as-built
• Renovation
• Heritage
• and Warehouse

Company Website: www.navvis.com

ASSUMPTION: NavVis' focus on technology, innovation, and global impact provides an exciting opportunity for the right candidate to make a significant contribution to the company's continued success.

📊 Role Analysis

Career Level: This role is a senior-level, strategic position, reporting directly to the CEO and Co-Founder. The successful candidate will be a key member of the executive team, driving marketing strategy and execution.

Reporting Structure: The Global Head of Marketing will lead a team of 15+ marketing specialists across all key functions, with the opportunity to grow and expand the team as the company continues to scale.

Work Arrangement: This role is based in Munich, with a hybrid work setup that combines on-site and remote work. The specific on-site requirements may vary depending on the team's needs and the candidate's preferences.

Growth Opportunities:

• As NavVis continues to grow, there will be opportunities for the Global Head of Marketing to expand their team and take on additional responsibilities
• The successful candidate will have the chance to shape the company's marketing strategy and make a significant impact on its global expansion
• NavVis' commitment to employee growth and recognition provides ample opportunities for professional development and career advancement

ASSUMPTION: The Global Head of Marketing role offers a unique opportunity for a strategic, entrepreneurial leader to drive marketing strategy and execution in a fast-growing, global technology company.

🌍 Location & Work Environment

Office Type: NavVis' headquarters in Munich offers a modern, collaborative work environment designed to foster innovation and creativity.

Office Location(s): Blutenburgstrasse 18, München, Deutschland 80636

Geographic Context:

• Munich is the capital of Bavaria, Germany's southernmost state
• The city is known for its vibrant culture, rich history, and strong economy, with a particular focus on technology and innovation
• Munich is home to numerous tech startups and established companies, providing ample opportunities for networking and collaboration
• The city offers a high quality of life, with a wide range of cultural, recreational, and culinary experiences

Work Schedule: NavVis offers flexible working hours and a hybrid work setup, enabling employees to plan their work around their personal lives.

ASSUMPTION: NavVis' modern, collaborative work environment and flexible work arrangements provide an ideal setting for the Global Head of Marketing to lead and inspire their team while balancing their personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the recruiting partner, Sabrina
• Subsequent interviews with key stakeholders, including the CEO and Co-Founder, and other members of the executive team
• Final round of interviews, potentially including a case study or presentation
• Decision and offer

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team-building skills
• Cultural fit and alignment with NavVis' values
• Problem-solving and adaptability
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and cultural fit with NavVis
• Prepare for behavioral interview questions that focus on your leadership style, strategic approach, and problem-solving skills
• Research NavVis' industry, competitors, and market trends to demonstrate your understanding of the company's unique value proposition
• Be ready to discuss your vision for NavVis' marketing strategy and how you would drive growth and brand elevation

ATS Keywords: Marketing Strategy, Global Marketing, Team Leadership, Brand Elevation, Demand Generation, Data-Driven Marketing, AI Marketing, B2B Marketing, B2C Marketing, Product Marketing, Content Marketing

ASSUMPTION: NavVis' hiring process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit. Applicants should be prepared to demonstrate their expertise and passion for driving marketing strategy and execution in a fast-growing, global technology company.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• SEO and content optimization tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Project management and collaboration tools (e.g., Asana, Trello, Jira)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The successful candidate will have experience with a wide range of marketing tools and technologies, with a focus on data-driven strategies and AI-enabled solutions.

👔 Cultural Fit Considerations

Company Values:

• Innovation: NavVis encourages continuous learning, experimentation, and pushing the boundaries of what's possible
• Collaboration: The company fosters a culture of teamwork, open communication, and mutual respect
• Integrity: NavVis values honesty, transparency, and ethical decision-making in all aspects of its business
• Customer-centricity: The company prioritizes understanding and meeting the needs of its customers, both internal and external
• Diversity, Equity, and Inclusion: NavVis is committed to fostering an inclusive and diverse workplace, where everyone feels valued and respected

Work Style:

• Entrepreneurial: NavVis encourages employees to take ownership of their work, be proactive, and drive results
• Data-driven: The company makes decisions based on data and analytics, with a focus on continuous improvement and optimization
• Agile: NavVis embraces change and adapts quickly to new opportunities and challenges
• Global: The company operates on a global scale, with a diverse team and customer base

Self-Assessment Questions:

• How do you align with NavVis' core values, and how have you demonstrated these values in your previous roles?
• How do you approach building and leading high-performing, global marketing teams, and fostering a culture of ownership and results?
• How do you stay up-to-date with marketing trends and technologies, and how have you applied this knowledge to drive strategic growth in previous roles?
• How do you balance strategic planning with hands-on execution, and how do you prioritize your time and resources to maximize impact?

ASSUMPTION: NavVis' culture values innovation, collaboration, integrity, customer-centricity, and diversity, equity, and inclusion. The successful candidate will demonstrate a strong alignment with these values and a commitment to fostering a positive, inclusive work environment.

⚠️ Potential Challenges

• NavVis is a fast-growing company, and the Global Head of Marketing role may require adaptability and flexibility in response to changing priorities and market conditions
• The role involves leading a global team, which may present unique challenges in communication, collaboration, and time zone management
• The hybrid work arrangement may require additional effort to maintain a strong team culture and foster open communication
• The role may involve working with diverse stakeholders, including technical teams, sales teams, and external partners, which may present unique challenges in collaboration and alignment

ASSUMPTION: The successful candidate will be adaptable, resilient, and proactive in addressing the unique challenges that may arise in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Global Head of Marketing at NavVis requires a strong focus on strategic planning, team leadership, and data-driven decision-making
• This role is unique in its focus on reality capture and digital factory solutions, which may present unique challenges and opportunities in marketing strategy and execution
• The Global Head of Marketing role at NavVis offers a unique opportunity to drive marketing strategy and execution in a fast-growing, global technology company, with ample opportunities for professional development and career advancement

ASSUMPTION: The Global Head of Marketing role at NavVis is distinct from other marketing roles in its focus on strategic planning, team leadership, and data-driven decision-making in a unique industry. The successful candidate will have experience in these areas and a strong commitment to driving marketing strategy and execution in a fast-growing, global technology company.

📝 Sample Projects

• Developing and executing a global marketing strategy that positions NavVis as the leading provider of reality capture and digital factory solutions
• Building and leading a high-performing global marketing team, with a focus on data-driven strategies, AI-enabled solutions, and continuous improvement
• Launching a new product or service, with a comprehensive go-to-market strategy that drives awareness, adoption, and revenue growth
• Conducting market research and analysis to inform strategic marketing decisions and identify new opportunities for growth
• Developing and implementing a demand generation strategy that drives measurable pipeline and customer growth through integrated, data-driven campaigns

ASSUMPTION: The successful candidate will have experience in a wide range of marketing projects, with a strong focus on strategic planning, team leadership, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does NavVis differentiate itself from competitors in the reality capture and digital factory solutions market, and how can marketing strategy and execution drive this differentiation?
• How does NavVis approach collaboration and alignment between marketing, sales, and product teams, and how can the Global Head of Marketing drive effective cross-functional collaboration?
• How does NavVis foster a culture of innovation, and how can the Global Head of Marketing drive this culture within the marketing team and across the organization?
• How does NavVis approach diversity, equity, and inclusion, and how can the Global Head of Marketing drive a more diverse and inclusive marketing team and organization?
• How does NavVis measure the success of its marketing efforts, and how can the Global Head of Marketing optimize marketing performance and ROI?

ASSUMPTION: The successful candidate will ask thoughtful, insightful questions that demonstrate their understanding of NavVis' unique value proposition, market dynamics, and cultural priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the NavVis job board
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and cultural fit with NavVis
• Prepare for behavioral interview questions that focus on your leadership style, strategic approach, and problem-solving skills
• Research NavVis' industry, competitors, and market trends to demonstrate your understanding of the company's unique value proposition
• Be ready to discuss your vision for NavVis' marketing strategy and how you would drive growth and brand elevation
• Follow up with Sabrina, the recruiting partner, within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.