Global Head of Marketing & PR

📌 Core Information

🔹 Job Title: Global Head of Marketing & PR

🔹 Company: We Are Social

🔹 Location: London, England, United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & PR

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing integrated global marketing communications strategies
• Overseeing all marketing communications activities, including PR, digital marketing, content marketing, and brand management
• Establishing and maintaining strong relationships with key media outlets, influencers, and industry stakeholders
• Driving brand awareness and lead generation through compelling communications, content, and events
• Managing marketing and PR performance, budget, and risk

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, global environment. The ideal candidate will have a proven track record in driving brand awareness and growth for a similar agency or brand.

📋 Key Responsibilities

✅ Developing and implementing integrated global marketing communications strategies aligned with growth objectives

✅ Overseeing all marketing communications activities, including PR, digital marketing, content marketing, and brand management in a future-focused environment

✅ Establishing and maintaining strong relationships with key media outlets, influencers, and industry stakeholders

✅ Overseeing the creation and execution of marketing campaigns and events across multiple channels to drive brand awareness and lead generation

✅ Being accountable for marketing and PR performance, identifying areas of improvement and optimization

✅ Defining the marcomms budget, and being accountable for its allocation and management, including tracking expenditures against plans

✅ Overseeing a centralised structured system to collect credentials, case studies, and marketing materials for the benefit of global, regional, and local teams

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and stakeholders simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and have experience managing global teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 10+ years of experience in marketing communications, with at least 5 years in a leadership role

Required Skills:

• Proven experience in developing and implementing integrated global marketing communications strategies
• Strong leadership and stakeholder management skills
• Excellent communication and presentation skills
• Strong analytical and project management skills
• Fluency in English (additional languages an asset)

Preferred Skills:

• Experience working with large-scale industry events, such as SXSW or Cannes Lions
• Experience in using communications to drive new business leads
• Experience in creating and managing owned events to drive reputation and build relationships

ASSUMPTION: The ideal candidate will have a strong background in marketing communications, with a proven track record of driving brand awareness and growth for a similar agency or brand. They will be comfortable working in a fast-paced, global environment and have experience managing global teams.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a similar role and experience level in London)

Benefits:

• Competitive benefits package
• Flexible working arrangements
• Opportunities for professional development and growth
• Global team with a strong company culture

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role and experience level in London. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees (Global presence with 19 offices worldwide)

Founded: 2008 (With over 1,300 people globally, We Are Social is a well-established and respected agency)

Company Description:

• We Are Social is a global, socially-led creative agency with unrivaled social media expertise
• With over 1,300 people in 19 offices around the world, the agency delivers a global perspective to its clients in a time when social media is shaping culture
• We Are Social works with the world’s biggest brands, including adidas, Samsung, Netflix, and Google, to reach the right people in a strategic, relevant, and effective way

Company Specialties:

• Marketing
• Advertising
• Influencer marketing
• Advocacy programs
• Production
• Research & Insight
• Cultural insights
• Brand-building Strategy
• Social Media
• Creative
• Paid Media
• Distribution
• Measurement
• Branded content
• Editorial Strategy
• Sports Marketing
• Sports Sponsorship

Company Website: wearesocial.com

ASSUMPTION: We Are Social is a well-established and respected agency with a strong global presence. The company is known for its expertise in social media and influencer marketing, working with some of the world's biggest brands.

📊 Role Analysis

Career Level: Senior Leadership

Reporting Structure: Reports to the Global Chief Growth Officer

Work Arrangement: Hybrid (Remote/On-site) with flexibility for remote work

Growth Opportunities:

• Potential to grow within the global marketing team and take on additional responsibilities
• Opportunities to work on high-profile campaigns and events for some of the world's biggest brands
• Chance to develop and mentor junior team members

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the agency's global marketing efforts.

🌍 Location & Work Environment

Office Type: Hybrid (Remote/On-site)

Office Location(s): London, England, United Kingdom (With additional offices in 18 other global locations)

Geographic Context:

• London is a major global hub for the advertising and marketing industries
• The city offers a vibrant and diverse cultural scene, with numerous events and attractions
• London is well-connected by public transportation, making it easy to commute to and from the office

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to work remotely when needed while also having the opportunity to collaborate and connect with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Global Chief Growth Officer
• In-depth interview with the Global Marketing Team
• Final interview with the Global Leadership Team

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and stakeholder management skills
• Communication and presentation skills
• Analytical and project management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with marketing communications strategies, campaign execution, and stakeholder management
• Demonstrate your understanding of the agency's business and how your skills and experience align with the company's goals

ATS Keywords: Marketing Communications, Public Relations, Digital Marketing, Content Marketing, Brand Management, Media Relations, Event Management, Thought Leadership, Lead Generation, Reputation Management, Campaign Execution, Budget Management, Stakeholder Engagement, Strategic Planning, Performance Optimization, Social Media

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit. Applicants should be prepared to discuss their experience with marketing communications strategies, campaign execution, and stakeholder management.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience using a variety of marketing and project management tools to streamline workflows and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence
• Fun

Work Style:

• Fast-paced and dynamic
• Global and collaborative
• Data-driven and strategic
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, global environment with multiple stakeholders?
• Are you comfortable managing a team and driving results in a dynamic and ever-changing landscape?
• Do you have a proven track record of driving brand awareness and growth for a similar agency or brand?

ASSUMPTION: We Are Social is a fast-paced, global agency with a strong company culture. The ideal candidate will be comfortable working in a dynamic and ever-changing environment and have a proven track record of driving brand awareness and growth.

⚠️ Potential Challenges

• Managing a global team with diverse time zones and cultural backgrounds
• Balancing the need for strategic planning with the need for quick decision-making and execution
• Managing a complex and evolving marketing communications landscape
• Navigating a fast-paced and dynamic agency environment

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, global environment and have experience managing diverse teams and complex projects.

📈 Similar Roles Comparison

• This role is unique in its global scope and focus on driving brand awareness and growth for a leading creative agency
• Similar roles may be found in other global advertising or marketing agencies, but few will offer the same level of global exposure and impact
• This role offers significant growth opportunities and the chance to make a real impact on the agency's global marketing efforts

ASSUMPTION: This role is unique in its global scope and focus on driving brand awareness and growth for a leading creative agency. While similar roles may be found in other global advertising or marketing agencies, few will offer the same level of global exposure and impact.

📝 Sample Projects

• Developing and executing a global marketing communications strategy to launch a new product or service
• Managing a large-scale industry event presence, such as SXSW or Cannes Lions
• Creating and executing a thought leadership campaign to establish the agency as a thought leader in the industry

ASSUMPTION: The ideal candidate will have experience working on high-profile marketing communications projects and have a proven track record of driving results.

❓ Key Questions to Ask During Interview

• Can you describe the global marketing team and how this role fits into the broader organization?
• What are the key priorities for this role in the first 90 days?
• How does the agency support the growth and development of its employees?
• What are the key challenges facing the agency's global marketing efforts, and how can this role help address them?
• How does the agency measure the success of its marketing communications efforts, and how can this role contribute to improving performance?

ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions about the role, the team, and the agency's global marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the We Are Social careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching the agency and its global marketing efforts, and practicing your responses to common interview questions
• Follow up with the Global Chief Growth Officer after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.