📌 Core Information
🔹 Job Title: Global Head of Product Marketing and Marketing Science
🔹 Company: Comcast
🔹 Location: NY - New York, 55 W 46th St, FL 33 & 34 (Primary), PA - Philadelphia, 1800 Arch St (Secondary)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: On-site (Hybrid possible)
🚀 Job Overview
Key aspects of this role include:
- Leading a high-performing team focused on Performance Optimization, Martech, Demand Generation, and Product Marketing.
- Driving demand generation strategy, product marketing strategy, and go-to-market plans.
- Managing internal teams and external vendors to ensure campaign efficiency and performance against KPIs.
- Conducting market, customer, and competitive research to identify growth opportunities.
- Fostering collaboration, innovation, and operational excellence.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership abilities to drive marketing efforts and influence the product roadmap.
📋 Key Responsibilities
✅ Define demand generation strategy, product marketing strategy, and go-to-market plan, driving market leadership through compelling positioning and strong cross-functional execution.
✅ Manage internal teams and external vendors, ensuring campaign efficiency and performance against KPIs using advanced analytics to extract actionable insights for campaign optimization.
✅ Conduct market, customer, and competitive research to identify opportunities for growth.
✅ Establish key success metrics to measure and optimize marketing impact on business priorities, including client adoption, retention, and revenue contribution.
✅ Develop and execute comprehensive B2B media strategies in partnership with the media agency.
✅ Stay up-to-date on emerging media, adtech, and trends.
✅ Foster collaboration, innovation, and operational excellence.
✅ Provide leadership for all product messaging and positioning, product launch management, GTM strategy, sales enablement, and customer insights to drive customer acquisition, retention, and expansion.
✅ Champion Product Growth by partnering with Product Commercialization to identify, prioritize, and advocate for new and enhanced product opportunities based on market trends, customer insights, and performance data.
✅ Enable Sales & Customer Success by delivering best-in-class enablement materials, including product guides, competitive insights, case studies, and training resources to support adoption and engagement.
ASSUMPTION: This role requires a deep understanding of the full B2B media and marketing landscape, with a focus on customer lifecycle marketing and multi-channel campaign execution.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing or related field
Experience: 15+ years of experience in a high-performing environment
Required Skills:
- Extensive knowledge of the full B2B media and marketing landscape
- Strong analytical ability, accuracy, and attention to detail
- Ability to prioritize workload and manage multiple projects
- Ability to craft data-driven presentations and experience in budget management
- Knowledgeable in Marketo and Salesforce
- Strong technical depth and ability to learn quickly, balanced with sharp business sense
- People-focused leader with proven ability to develop people and link performance to overall business objectives
- Excellent collaboration and organization skills, excelling at both high-level thinking and execution as well as influencing and inspiring others to achieve a common goal
Preferred Skills:
- Experience in marketing to B2B buyers
- Challenges the status quo to identify areas for improvement, efficiency, and effectiveness
ASSUMPTION: Candidates with a proven track record in B2B marketing, strong leadership skills, and a data-driven mindset are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $293,311.58 - $439,967.37 (Primary Location Pay Range)
Benefits:
Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range provided is based on the primary location pay range and may vary depending on factors such as experience and performance. The benefits package is designed to be competitive and comprehensive, supporting employees physically, financially, and emotionally.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees (Global)
Founded: 1963 (as a division of American Broadcasting Company)
Company Description:
- Comcast is a global media and technology company with a wide range of products and services, including cable television, film, and television production, and distribution.
- The company's advertising division, Comcast Advertising, is driving the TV advertising industry forward by delivering ads to linear and digital audiences and pioneering the tech that makes it possible.
- Comcast is committed to creating an inclusive and diverse workplace where everyone can thrive.
Company Specialties:
- Cable Television
- Film and Television Production and Distribution
- Advertising Technology
- Premium Video Content
Company Website: Comcast Corporate Website
ASSUMPTION: Comcast's size and diverse portfolio provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Executive/Managerial
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and will oversee internal teams and external vendors.
Work Arrangement: On-site with potential flexibility for a hybrid work arrangement
Growth Opportunities:
- Potential to influence the product roadmap and drive market leadership
- Opportunity to develop and mentor team members
- Possibility to expand the role's scope and impact as the company grows and evolves
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's marketing efforts and influence the product roadmap.
🌍 Location & Work Environment
Office Type: Corporate headquarters and regional offices
Office Location(s): NY - New York, 55 W 46th St, FL 33 & 34 (Primary), PA - Philadelphia, 1800 Arch St (Secondary)
Geographic Context:
- New York City: A major global hub for media, advertising, and technology, offering a vibrant and dynamic work environment
- Philadelphia: The company's headquarters, providing a central location for collaboration and coordination with other departments and teams
Work Schedule: Standard business hours with flexibility for a hybrid work arrangement
ASSUMPTION: The primary office location in New York City offers a dynamic and fast-paced work environment, while the secondary office in Philadelphia provides a central hub for collaboration and coordination with other teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the Senior Vice President of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Analytical skills and data-driven decision-making
- Industry knowledge and understanding of the B2B marketing landscape
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking abilities
- Research Comcast's advertising division and be prepared to discuss your ideas for driving demand generation and product marketing strategies
ATS Keywords: B2B Marketing, Product Marketing, Demand Generation, Marketing Science, Campaign Optimization, Market Research, Sales Enablement, Customer Insights, Leadership, Team Management, Analytics, Strategic Thinking
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and analytical skills, as well as their understanding of the B2B marketing landscape and Comcast's advertising division.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Advanced analytics tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage campaigns, track performance, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Integrity
- Excellence
- Agility
- Customer-Centricity
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and forward-thinking
- Results-oriented and focused on driving business impact
Self-Assessment Questions:
- Do you thrive in a collaborative and cross-functional work environment?
- Are you comfortable using data and analytics to drive decision-making and optimize campaigns?
- Do you have a proven track record of driving business impact through marketing efforts?
ASSUMPTION: Candidates who align with Comcast's company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing a high-performing team with diverse skills and backgrounds
- Balancing strategic thinking and execution in a fast-paced and dynamic environment
- Adapting to changes in the market and competitive landscape
- Ensuring consistent and effective communication across multiple teams and stakeholders
ASSUMPTION: These challenges require strong leadership, adaptability, and excellent communication skills to overcome successfully.
📈 Similar Roles Comparison
- This role is unique in its focus on both demand generation and product marketing, requiring a strategic and data-driven approach to drive market leadership and influence the product roadmap
- Compared to other marketing roles, this position offers significant growth potential and the opportunity to make a tangible impact on the company's advertising division
- Career progression may include moving into a senior leadership role within Comcast's advertising division or exploring opportunities within the broader Comcast organization
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it an attractive opportunity for experienced marketing professionals looking to drive business impact and grow their careers.
📝 Sample Projects
- Developing and executing a comprehensive B2B media strategy to drive brand awareness and customer acquisition
- Conducting market research to identify new opportunities for product growth and expansion
- Optimizing campaign performance using advanced analytics and data-driven insights
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, focusing on driving business impact and optimizing marketing efforts.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Comcast's advertising division?
- What are the key priorities for the first 90 days in this role, and how can I make the most significant impact?
- How does Comcast support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the advertising division, and how can this role help address them?
- How does Comcast approach collaboration and communication across its various departments and teams?
ASSUMPTION: These questions demonstrate a candidate's strategic thinking, interest in the role's impact, and commitment to driving business success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Comcast Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking abilities
- Research Comcast's advertising division and be prepared to discuss your ideas for driving demand generation and product marketing strategies
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
