Global Head of Product Marketing and Marketing Science

📌 Core Information

🔹 Job Title: Global Head of Product Marketing and Marketing Science

🔹 Company: Comcast

🔹 Location: NY - New York, 55 W 46th St, FL 33 & 34

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a high-performing team focused on Performance Optimization, Martech, Demand Generation, and Product Marketing
• Defining demand generation and product marketing strategies, driving market leadership through compelling positioning and strong cross-functional execution
• Managing internal teams and external vendors to ensure campaign efficiency and performance against KPIs
• Conducting market, customer, and competitive research to identify opportunities for growth
• Establishing key success metrics to measure and optimize marketing impact on business priorities

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership abilities to drive marketing efforts and influence the product roadmap.

📋 Key Responsibilities

✅ Define our demand generation and product marketing strategies/roadmaps, and drive market leadership through compelling positioning and strong cross-functional execution.

✅ Manage internal teams and external vendors, ensuring campaign efficiency and performance against KPIs, using advanced analytics to extract actionable insights for campaign optimization.

✅ Conduct market, customer, and competitive research to identify opportunities for growth.

✅ Establish key success metrics to measure and optimize marketing impact on business priorities, including client adoption, retention, and revenue contribution.

✅ In partnership with our media agency, develop and execute comprehensive B2B media strategies.

✅ Stay up to date on emerging media, adtech, and trends.

✅ Foster collaboration, innovation, and operational excellence.

✅ Provide leadership for all product messaging and positioning, product launch management, GTM strategy, sales enablement, and customer insights to help drive customer acquisition, retention, and expansion.

✅ Champion Product Growth – Partner with Product Commercialization to identify, prioritize, and advocate for new and enhanced product opportunities based on market trends, customer insights, and performance data.

✅ Enable Sales & Customer Success – Deliver best-in-class enablement materials, including product guides, competitive insights, case studies, and training resources to support adoption and engagement.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional with a strong background in B2B marketing.

🎯 Required Qualifications

Education: Bachelor's Degree in marketing or related field

Experience: 15+ years of experience in a high-performing environment

Required Skills:

• Extensive knowledge of the full B2B media and marketing landscape
• Strong analytical ability, accuracy, and attention to detail
• Ability to prioritize workload and manage multiple projects
• Ability to craft data-driven presentations and experience in budget management
• Challenges the status quo to identify areas for improvement, efficiency, and effectiveness
• People-focused leader with proven ability to develop people and link performance to overall business objectives
• Excellent collaboration and organization skills, excelling at both high-level thinking and execution as well as influencing and inspiring others to achieve a common goal

Preferred Skills:

• Knowledgeable in Marketo and Salesforce
• Strong technical depth and ability to learn quickly, balanced with sharp business sense

ASSUMPTION: Candidates should have a proven track record in B2B marketing, with a strong focus on data-driven decision-making and team leadership.

💰 Compensation & Benefits

Salary Range: $293,311.58 - $439,967.37 per year

Benefits:

• Best-In-Class Benefits

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on Comcast's primary location pay range and may vary depending on factors such as experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications. Comcast is a global leader in media, technology, and communications, providing a wide range of services including cable television, high-speed internet, voice, wireless, and streaming services.

Company Size: 10,001+ employees. As a large organization, Comcast offers diverse career opportunities and extensive resources for professional growth.

Founded: 1963. Comcast has a long history of innovation and growth, evolving from a small cable television provider to a global media and technology conglomerate.

Company Description:

• Comcast is committed to connecting people to the moments and experiences that matter most, bringing them together across platforms, cultures, and generations
• The company's portfolio includes brands such as NBCUniversal (NBC, Bravo, USA, Syfy, MSNBC, and more), Sky, and Xfinity
• Comcast is dedicated to creating positive change in the communities it serves, focusing on initiatives that promote diversity, equity, and inclusion

Company Specialties:

• Media and entertainment
• Telecommunications
• Technology and innovation
• Corporate social responsibility

Company Website: corporate.comcast.com

ASSUMPTION: Comcast's extensive portfolio and global presence offer unique opportunities for career growth and development within the media, technology, and communications industries.

📊 Role Analysis

Career Level: Executive. This role is a senior leadership position, requiring a strategic mindset and proven experience in driving marketing efforts and influencing the product roadmap.

Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees a team of marketing professionals focused on performance optimization, martech, demand generation, and product marketing.

Work Arrangement: On-site, with the expectation of working from the company's headquarters in Philadelphia, PA or New York, NY.

Growth Opportunities:

• Potential to influence the product roadmap and drive innovation within the company's marketing technology stack
• Opportunity to work with a diverse range of internal stakeholders and external partners, expanding professional networks and skillsets
• Possibility to advance within the company's marketing leadership team or explore other senior roles within the organization

ASSUMPTION: This role offers a unique opportunity to make a significant impact on Comcast's marketing efforts and contribute to the company's continued growth and success.

🌍 Location & Work Environment

Office Type: Corporate headquarters. This role is based at Comcast's corporate headquarters in Philadelphia, PA or New York, NY.

Office Location(s): 1800 Arch St, Philadelphia, PA 19103 or 55 W 46th St, FL 33 & 34, NY - New York

Geographic Context:

• Philadelphia, PA: A major city on the East Coast of the United States, known for its rich history, cultural attractions, and vibrant neighborhoods
• NY - New York, NY: The most populous city in the United States, serving as a global hub for finance, media, and entertainment

Work Schedule: Full-time, with the expectation of working standard business hours Monday through Friday, with some flexibility for remote work as needed.

ASSUMPTION: Comcast's corporate headquarters offer modern, collaborative work environments that foster innovation and productivity.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Behavioral and situational interviews with marketing leaders and team members
• Case study or presentation to showcase problem-solving skills and strategic thinking
• Final interview with the Chief Marketing Officer or another senior leader

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven decision-making
• Leadership and team management
• Communication and presentation skills
• Cultural fit and alignment with Comcast's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Comcast's company culture and values to demonstrate your fit and enthusiasm for the role
• Practice your case study or presentation to showcase your problem-solving skills and strategic thinking

ATS Keywords: B2B Marketing, Product Marketing, Demand Generation, Marketing Science, Strategic Planning, Team Leadership, Data-Driven Decision Making, Marketing Technology, Comcast

ASSUMPTION: Comcast's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should be comfortable using marketing automation tools, CRM software, and data visualization platforms to drive marketing efforts and optimize performance.

👔 Cultural Fit Considerations

Company Values:

• Believe in the power of teams
• Assume positive intent
• Act like an owner
• Invent and reinvent
• Be inclusive
• Value every voice
• Deliver amazing customer experiences
• Win together

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and adaptable
• Results-focused and action-oriented
• Customer-centric and committed to delivering exceptional experiences

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment and enjoy working with a diverse range of stakeholders?
• Are you comfortable using data and analytics to inform strategic decision-making and drive marketing efforts?
• Do you have a proven track record of leading high-performing teams and fostering a culture of collaboration and innovation?
• Are you passionate about delivering amazing customer experiences and committed to understanding and addressing customer needs?

ASSUMPTION: Comcast values a diverse and inclusive work environment, seeking candidates who align with the company's values and contribute to its culture of collaboration, innovation, and customer focus.

⚠️ Potential Challenges

• Managing a large team and balancing multiple priorities and projects
• Navigating a complex, matrixed organization and building effective relationships with internal stakeholders
• Adapting to a fast-paced, dynamic environment and responding to changing market conditions and customer needs
• Balancing strategic planning and execution, requiring a strong focus on both high-level thinking and tactical implementation

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strategic and adaptable marketing professional with strong leadership and execution skills.

📈 Similar Roles Comparison

• Compared to other marketing leadership roles, this position places a greater emphasis on data-driven decision-making, marketing technology, and product marketing
• Within the telecommunications industry, this role is unique in its focus on driving marketing efforts for a global media and technology conglomerate
• Career progression in this role may lead to senior marketing leadership positions within Comcast or other organizations, as well as opportunities to transition into general management or other functional roles

ASSUMPTION: This role offers a unique blend of strategic planning, data-driven decision-making, and team leadership, presenting a compelling opportunity for marketing professionals seeking to advance their careers in the telecommunications and media industries.

📝 Sample Projects

• Developing and executing a comprehensive B2B media strategy to drive brand awareness and customer acquisition for a new product launch
• Conducting market research and customer segmentation analysis to inform product positioning and targeting strategies
• Optimizing marketing campaign performance through advanced analytics and A/B testing, resulting in a 20% increase in conversion rates

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and hands-on nature of the role, showcasing the opportunity to drive meaningful impact on Comcast's marketing efforts and business outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for marketing and how this role contributes to achieving that vision?
• How does this role collaborate with other marketing teams and stakeholders within the organization?
• What are the most pressing challenges facing the marketing team, and how can this role address them?
• How does Comcast support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the organization's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic mindset, data-driven approach, and leadership abilities
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, focusing on your problem-solving skills, strategic thinking, and team leadership
• Research Comcast's company culture and values to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.