📌 Core Information
🔹 Job Title: Global Healthcare Industry Marketing Lead
🔹 Company: Zoom
🔹 Location: Remote (US)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Defining and executing strategic go-to-market direction for Zoom's healthcare product offerings
- Collaborating with cross-functional teams to create compelling content and support product launches
- Evangelizing Zoom's healthcare solutions and supporting revenue growth
- Working closely with sales, product development, and other marketing groups to define comprehensive strategies
ASSUMPTION: This role requires a strategic mindset, technology expertise, and healthcare industry experience. The ideal candidate will understand the direction of healthcare and use this insight to shape Zoom's healthcare vision and future direction.
📋 Key Responsibilities
✅ Act as Zoom’s healthcare subject matter expert, leading cross-functional go-to-market strategies to introduce new products, features, and capabilities for the healthcare industry
✅ Validate healthcare-specific use cases, create competitive differentiation, and support product launches with key narratives to drive awareness and adoption
✅ Collaborate with product management, sales teams, and partners to address industry-specific needs, certifications, regulatory requirements, and integration opportunities
✅ Develop healthcare use cases, pricing, and naming strategies, and partner with application developers to expand cross-platform solutions and go-to-market strategies
✅ Create core content (messaging, videos, presentations, white papers, etc.) and work with sales enablement to develop healthcare-specific training plans
✅ Partner with marketing teams, participate in customer meetings, and attend industry events to evangelize Zoom's healthcare solutions and support revenue growth
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may evolve based on the company's needs and the candidate's skills and experiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of professional experience in sales and/or marketing roles focused on the healthcare industry (healthcare clinical experience is advantageous)
Required Skills:
- Proven experience in sales and/or marketing roles focused on the healthcare industry
- Working knowledge of video conferencing, phone, chat, contact center, and other Zoom products
- Solid understanding of grant programs, healthcare contracts, and healthcare partnerships
- Excellent communication skills – written and verbal
- Experience using quantifiable metrics to measure performance
- Ability to think globally and consider international requirements
Preferred Skills:
- Experience working with healthcare clinical teams
- Fluency in multiple languages
ASSUMPTION: While the job description does not explicitly list preferred skills, some additional qualifications that would be beneficial for this role include experience working with healthcare clinical teams and fluency in multiple languages, given the global nature of the role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is not provided in the job description. Based on industry standards for a Marketing Director with 10+ years of experience in the healthcare industry and working remotely in the US, the estimated salary range is $150,000 - $200,000 per year.
Benefits:
- Comprehensive benefits package, including physical, mental, emotional, and financial health benefits
- Work-life balance initiatives
- Community contribution opportunities
Working Hours: Full-time, with a structured hybrid approach centered around Zoom's offices and remote work environments
ASSUMPTION: The salary range provided is an estimate based on industry standards and should be verified with the employer. The benefits listed are based on the company's "Ways of Working" section and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology and Services, with a focus on video conferencing, phone, chat, contact center, and other collaboration tools
Company Size: 5,001-10,000 employees, with a global presence and a fast-paced work environment
Founded: 2013, with a mission to make video communications frictionless and secure for the enterprise
Company Description:
- Zoom is an AI-first work platform that brings teams together, reimagines workspaces, engages new audiences, and delights customers
- The company offers a wide variety of products, including AI Companion, Team Chat, Contact Center, Phone, Events, Rooms, Webinar, and more
- Zoom focuses on care for its community, customers, company, teammates, and itself, creating meaningful connections worldwide
Company Specialties:
- Mobile Collaboration
- Audio Conferencing
- Video Conferencing
- Online Meetings
- Web Conferencing
- Cloud Meetings
- and Webinar
Company Website: zoom.com
ASSUMPTION: The company description and specialties listed are based on the information provided in the job listing and the company's LinkedIn profile. However, applicants should verify this information with the employer.
📊 Role Analysis
Career Level: Marketing Director or similar
Reporting Structure: This role reports to the Head of Industry Marketing and may manage a team of marketing professionals
Work Arrangement: Hybrid, with a structured approach centered around Zoom's offices and remote work environments
Growth Opportunities:
- Potential to advance to a senior marketing leadership role within the company
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to grow professionally in a fast-paced, global environment
ASSUMPTION: The growth opportunities listed are based on the company's "Ways of Working" section and the nature of the role. However, applicants should verify these opportunities with the employer.
🌍 Location & Work Environment
Office Type: Hybrid, with a structured approach centered around Zoom's offices and remote work environments
Office Location(s): Zoom has offices in San Jose, CA; Sydney, AU; Alpharetta, GA; Denver, CO; Overland Park, KS; Santa Barbara, CA; London, GB; Paris, FR; Singapore, SG; Tokyo, JP; and Amsterdam, NL
Geographic Context:
- The role is remote and can be performed from any location within the United States
- Zoom has a global presence, with offices and customers worldwide
- The role may require occasional travel to attend industry events or meet with customers and partners
Work Schedule: Full-time, with a structured hybrid approach centered around Zoom's offices and remote work environments
ASSUMPTION: The work environment and schedule listed are based on the company's "Ways of Working" section and the nature of the role. However, applicants should verify these details with the employer.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Technical assessment or case study presentation
- Final interview with the Head of Industry Marketing or another senior leader
Key Assessment Areas:
- Healthcare industry expertise and knowledge
- Strategic thinking and planning skills
- Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with Zoom's values
Application Tips:
- Highlight relevant healthcare industry experience and achievements in your resume and cover letter
- Prepare examples of successful go-to-market strategies and product launches in the healthcare industry
- Demonstrate your understanding of Zoom's products and their applications in the healthcare industry
ATS Keywords: Healthcare Marketing, Industry Marketing, Go-To-Market Strategy, Product Launch, Healthcare Industry, Zoom Products, Collaboration Tools, Remote Work
ASSUMPTION: The interview process and assessment areas listed are based on typical industry practices and the nature of the role. However, applicants should verify these details with the employer.
🛠️ Tools & Technologies
- Zoom's product suite, including video conferencing, phone, chat, contact center, and other collaboration tools
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Project management and collaboration tools (e.g., Asana, Slack)
- Data analysis and visualization tools (e.g., Excel, Tableau)
ASSUMPTION: The tools and technologies listed are based on the role's responsibilities and the company's product suite. However, applicants should verify these details with the employer.
👔 Cultural Fit Considerations
Company Values:
- Care: care for our community, our customers, our company, our teammates, and ourselves
- Customer Obsessed: we put our customers first in all that we do
- Ownership: we take ownership of our work and our impact on the company's success
- Inclusion: we foster an environment where everyone feels valued and heard
- Thought Leadership: we strive to be experts in our fields and share our knowledge with others
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Focus on results and impact
- Openness to feedback and continuous learning
Self-Assessment Questions:
- Do I have a deep understanding of the healthcare industry and its trends?
- Am I comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do I have strong communication and presentation skills, and can I effectively articulate complex ideas to diverse audiences?
- Am I results-driven and focused on delivering impactful outcomes?
- Do I align with Zoom's company values and work style?
ASSUMPTION: The cultural fit considerations listed are based on the company's "Ways of Working" section and the nature of the role. However, applicants should verify these details with the employer.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with customers and partners
- The fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work setting
- The role may require working with multiple stakeholders and navigating complex organizational dynamics
- The remote work arrangement may present unique challenges, such as maintaining work-life balance and staying connected with colleagues
ASSUMPTION: The potential challenges listed are based on the nature of the role and the company's work environment. However, applicants should verify these details with the employer.
📈 Similar Roles Comparison
- This role is similar to other industry marketing director positions, but with a focus on the healthcare industry and Zoom's product suite
- The role may have more responsibility for cross-functional collaboration and stakeholder management than other industry marketing roles
- The career path for this role may lead to senior marketing leadership positions within the company or other organizations in the healthcare industry
ASSUMPTION: The role comparison listed is based on industry trends and the nature of the role. However, applicants should verify these details with the employer.
📝 Sample Projects
- Developing a go-to-market strategy for a new Zoom product targeted at the healthcare industry
- Creating competitive differentiation and key narratives for an existing Zoom product in the healthcare industry
- Partnering with application developers to expand cross-platform solutions and go-to-market strategies for Zoom's healthcare product suite
ASSUMPTION: The sample projects listed are based on the role's responsibilities and the company's product suite. However, applicants should verify these details with the employer.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and stakeholders within the organization?
- What are the key challenges facing the healthcare industry, and how does Zoom's product suite address these challenges?
- What opportunities are there for growth and development within the company, and how does this role contribute to those opportunities?
- How does the company support work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: The key questions to ask during the interview are based on the role's responsibilities and the company's work environment. However, applicants should verify these details with the employer.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant healthcare industry experience and achievements
- Prepare examples of successful go-to-market strategies and product launches in the healthcare industry
- Demonstrate your understanding of Zoom's products and their applications in the healthcare industry
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
