📌 Core Information
🔹 Job Title: Global Manager, Conversion Marketing
🔹 Company: AB InBev | Growth Group
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering impactful conversion-focused marketing strategies
- Leading global toolkit development for trade and consumer touchpoints
- Overseeing experiential strategy and execution to enhance brand presence and engagement
- Acting as the global guardian of the Michelob ULTRA Trade Toolkit
- Driving high-profile projects with global impact
ASSUMPTION: This role requires a strategic and execution-strong manager with a strong commercial and creative background, as well as deep expertise in shopper marketing, experiential activation, and cross-market toolkit development.
📋 Key Responsibilities
✅ Lead the design and deployment of global conversion toolkits, including trade and shopper promotions, merchandising strategies, packaging innovations, POS materials, and value offers
✅ Oversee the development and execution of global experiential toolkits that elevate brand equity and engagement
✅ Act as the global guardian of the Michelob ULTRA Trade Toolkit, ensuring consistency, relevance, and performance across markets
✅ Partner with local markets to optimize toolkit usage and trade conversion
✅ Drive the end-to-end strategy and execution of high-profile initiatives, such as NBA and FIFA Club World Cup packaging programs, Superior Access promotions, and global trophy asset design
ASSUMPTION: This role involves a high level of cross-functional collaboration, stakeholder management, and project leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in trade marketing, experiential, shopper marketing, or brand activation, with global exposure
Required Skills:
- Proven experience in leading cross-functional projects and managing global toolkits
- Strong understanding of CPG or beverage/alcohol industries
- Background in sports marketing or entertainment partnerships (a strong plus)
- Strategic thinker with hands-on execution skills
- Exceptional project management and cross-market collaboration ability
- Deep commercial acumen paired with creative sensibility
- Strong visual and brand literacy
- Resilient, agile, and solutions-oriented
- Comfortable navigating ambiguity in high-stakes environments
Preferred Skills:
- Fluency in additional languages
- Experience working in a matrix organization
ASSUMPTION: Candidates should have a proven track record of driving results in a global, matrixed organization and be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: $167,280 - $186,960 per year
Benefits:
- Competitive compensation package with performance-based rewards
- Total Rewards package including medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
- Continuous learning opportunities
- Diverse and inclusive culture
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience in the New York area. The benefits package is designed to attract and retain top talent in the competitive beverage industry.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage manufacturing and marketing
Company Size: 10,001+ employees (Global Fortune 500 company)
Founded: 1366 (Belgium), 1852 (United States)
Company Description:
- AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies
- With over 500 beer brands, AB InBev is number one or two in many of the world’s top beer markets
- The company’s diverse portfolio includes global brands like Budweiser, Corona, and Stella Artois, as well as local champions such as Aguila, Antarctica, and Victoria
Company Specialties:
- Beer production and sales
- Premium drinks
- Marketing
- Innovation
- Sustainability
- Social responsibility
- Brand management
- E-commerce
Company Website: http://www.ab-inbev.com/
ASSUMPTION: AB InBev is a large, multinational corporation with a significant global presence and a strong focus on innovation, sustainability, and social responsibility.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Global Vice President of Marketing for Michelob ULTRA
Work Arrangement: On-site, full-time position based in New York, NY
Growth Opportunities:
- Potential to lead global marketing teams and drive brand growth
- possibility to work on high-profile projects with global impact
- Opportunities for career progression within the AB InBev organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the global marketing strategy for Michelob ULTRA.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): New York, NY (250 Park Ave & 125 W. 24th Street)
Geographic Context:
- New York City is a major global hub for finance, media, and entertainment
- The city offers a diverse cultural scene, vibrant nightlife, and numerous entertainment options
- New York is home to the company's North American headquarters and a significant portion of its global marketing and innovation teams
Work Schedule: Standard full-time work hours (9:00 AM - 5:00 PM, Monday - Friday)
ASSUMPTION: Working in New York City offers unique opportunities for networking, collaboration, and exposure to diverse perspectives and ideas.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with hiring manager and relevant stakeholders
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Project leadership and execution skills
- Cultural fit and alignment with AB InBev's values
- Industry knowledge and expertise in trade marketing and experiential activation
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the beverage industry and AB InBev's brand portfolio
- Showcase your ability to drive results in a global, matrixed organization
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions
ATS Keywords: Trade marketing, experiential activation, shopper marketing, brand activation, global toolkit development, project management, cross-market collaboration, commercial acumen, creative sensibility, visual literacy, resilience, agility, solutions orientation
ASSUMPTION: AB InBev's application process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, as well as their industry-specific knowledge and expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: This role requires proficiency in various marketing, project management, and design tools to effectively lead global toolkit development and project execution.
👔 Cultural Fit Considerations
Company Values:
- Dream Big: We believe in pushing boundaries and challenging the status quo
- Win Together: We foster a collaborative and inclusive work environment
- Brew Responsibly: We act with integrity and respect for our people, our communities, and our planet
- Focus on Execution: We deliver results and celebrate our successes
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Collaborative and inclusive, with a strong emphasis on teamwork
- Data-driven and analytical, with a focus on continuous improvement
- Innovative and forward-thinking, with a focus on driving growth and disruption
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments with a strong focus on execution and results?
- Are you comfortable working in a global, matrixed organization with diverse stakeholders?
- Do you have a proven track record of driving results and making a real impact in your previous roles?
- Are you passionate about the beverage industry and AB InBev's brand portfolio?
ASSUMPTION: AB InBev values candidates who are strategic thinkers, innovative problem solvers, and strong collaborators, with a deep understanding of the beverage industry and a passion for driving growth and disruption.
⚠️ Potential Challenges
- Managing global toolkit development and execution across diverse markets and cultures
- Navigating a large, matrixed organization with multiple stakeholders
- Balancing strategic thinking with hands-on execution in a fast-paced environment
- Adapting to changes in the global beverage market and consumer preferences
ASSUMPTION: This role presents unique challenges and opportunities for candidates to make a real impact on the global marketing strategy for Michelob ULTRA.
📈 Similar Roles Comparison
- Unlike traditional trade marketing roles, this position requires a strong focus on global toolkit development and experiential activation
- Compared to other senior marketing roles, this position offers significant growth potential and the opportunity to work on high-profile projects with global impact
- Career progression in this role may lead to leadership positions within AB InBev's global marketing organization
ASSUMPTION: This role is unique in its focus on global toolkit development and experiential activation, offering candidates the opportunity to make a real impact on the global marketing strategy for Michelob ULTRA.
📝 Sample Projects
- Developing and executing a global experiential campaign for the FIFA World Cup, driving brand engagement and consumer activation
- Leading the end-to-end strategy and execution of a global packaging program for the NBA and FIFA Club World Cup, enhancing brand presence and driving trade conversion
- Designing and delivering global trophy assets for high-profile sporting events, elevating brand visibility and consumer engagement
ASSUMPTION: These sample projects demonstrate the global scope and impact of the role, as well as the opportunity to work on high-profile initiatives with significant brand exposure.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader global marketing strategy for Michelob ULTRA?
- What are the biggest challenges facing the brand in the next 12-24 months, and how can this role address them?
- How does AB InBev support the growth and development of its marketing talent?
- What opportunities are there for career progression within the global marketing organization?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, priorities, and growth potential, as well as AB InBev's commitment to supporting its marketing talent.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions
- If selected for the final round, be prepared to present a strategic marketing plan for Michelob ULTRA, demonstrating your understanding of the brand and your vision for driving growth and engagement
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
