📌 Core Information
🔹 Job Title: GLOBAL MANAGER, MARKETING COMMUNICATION
🔹 Company: Anheuser-Busch
🔹 Location: New York, New York
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global marketing strategies
- Collaborating with cross-functional teams to enhance brand presence
- Driving engagement and innovation in marketing communication
- Managing projects and resources to achieve marketing objectives
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Develop and execute global marketing strategies that align with company vision
✅ Collaborate with cross-functional teams to enhance brand presence and drive engagement
✅ Innovate marketing communication strategies to stay ahead of industry trends
✅ Manage projects and resources to achieve marketing objectives and KPIs
✅ Monitor and analyze marketing performance metrics to inform strategy
✅ Build and maintain strong relationships with external agencies and vendors
ASSUMPTION: This role requires a balance of strategic thinking, hands-on project management, and effective communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on global or international campaigns
Required Skills:
- Proven track record in developing and executing marketing strategies
- Excellent communication and presentation skills
- Strong project management skills
- Ability to work effectively in a global, cross-functional team environment
- Fluency in English (additional languages are a plus)
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with data analysis and reporting
- Knowledge of the beverage industry
ASSUMPTION: Candidates with experience in global marketing campaigns and a strong understanding of project management will excel in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-senior level marketing roles in New York)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Tuition assistance and professional development opportunities
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Anheuser-Busch is a leading beverage company with a strong presence in the global market. The company operates in a competitive and dynamic industry, requiring innovative marketing strategies to maintain market share.
Company Size: Anheuser-Busch is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Anheuser-Busch was founded in 1852 and has a rich history in the beverage industry.
Company Description:
- Anheuser-Busch is committed to brewing great-tasting, high-quality beers that satisfy beer drinkers worldwide
- The company is dedicated to responsible drinking and emergency drinking water programs
- Anheuser-Busch values talented employees who are not afraid to be bold, resourceful, and committed to supporting the communities they call home
Company Specialties:
- Beer
- Sales
- Marketing
- Supply
- Manufacturing
- Quality
- Finance
- Human resources
- Procurement
- Logistics
- Brewing
- Packaging
- Innovation and branding
Company Website: https://www.anheuser-busch.com/careers.html
ASSUMPTION: Anheuser-Busch's large size and global presence offer unique opportunities for career growth and development in the marketing field.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Global Marketing Director
Work Arrangement: On-site, with occasional remote work as needed
Growth Opportunities:
- Potential to lead larger marketing projects or teams as experience and performance develop
- Opportunities to work on international campaigns and gain global experience
- Access to professional development and training programs
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in a global context.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): One Busch Place, St. Louis, MO 63118, US
Geographic Context:
- New York, New York is a major metropolitan area with a diverse population and vibrant cultural scene
- The city offers numerous networking opportunities and access to industry events
- New York is a hub for the beverage industry, with many competitors and partners based in the area
Work Schedule: Full-time, with occasional evenings and weekends as needed
ASSUMPTION: Working in New York provides unique opportunities for professional growth and industry networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or video interview with the Global Marketing Director
- Final interview with the Senior Vice President of Marketing
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of global marketing campaigns you've worked on or would like to develop
- Research Anheuser-Busch's marketing strategies and be prepared to discuss how you can contribute to their success
ATS Keywords: Marketing strategy, global marketing, cross-functional teams, brand presence, engagement, project management, KPIs, marketing performance metrics, external agencies, vendors
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with marketing automation tools and data analysis software will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Respect
- Excellence
- Bravery
- Pioneering
- Collaboration
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable working with data and using it to inform marketing strategies?
- Do you have a proven track record of driving innovation and results in marketing campaigns?
ASSUMPTION: Candidates who align with Anheuser-Busch's company values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with cross-functional teams across different time zones and cultures
- Keeping up with industry trends and adapting marketing strategies accordingly
- Balancing the need for innovation with the requirement to maintain brand consistency
ASSUMPTION: Success in this role requires strong project management skills, adaptability, and the ability to work effectively in a global team environment.
📈 Similar Roles Comparison
- This role is similar to a Global Marketing Manager or Marketing Communications Manager position in other industries
- However, the beverage industry has unique marketing challenges and opportunities, such as the importance of brand heritage and the impact of regulations on marketing strategies
- Career paths in marketing can vary depending on the industry and company size, but this role offers strong growth potential for candidates looking to advance their marketing careers in a global context
ASSUMPTION: While this role shares similarities with other marketing management positions, the unique context of the beverage industry requires a specific set of skills and knowledge.
📝 Sample Projects
- Developing a global marketing campaign to launch a new product or brand extension
- Conducting market research to identify trends and opportunities in key markets
- Managing a team to execute a large-scale event or sponsorship, such as the Super Bowl or FIFA World Cup
- Creating and implementing a marketing strategy to improve brand awareness and engagement on social media platforms
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Global Manager, Marketing Communication at Anheuser-Busch.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing employees?
- What is the company's approach to innovation and risk-taking in marketing campaigns?
- How does the company measure the success of its marketing efforts, and how will my performance be evaluated?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of global marketing campaigns you've worked on or would like to develop
- Research Anheuser-Busch's marketing strategies and be prepared to discuss how you can contribute to their success
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
