📌 Core Information
🔹 Job Title: Global Managing Editor - SEO and Content Editing
🔹 Company: Constant Contact
🔹 Location: Hybrid from Waltham, MA (with regular presence in Boston, MA)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (onsite in Waltham, MA and Boston, MA)
🚀 Job Overview
Key aspects of this role include:
- Overseeing the day-to-day direction and publication of the blog and its editorial calendar
- Managing content creation, collaboration with stakeholders, and ensuring alignment with company positioning
- Combining SEO best practices with small business-centric storytelling to create, guide, and optimize educational blog content
- Working with international teams to direct and manage incoming geo-specific content
- Experimenting with new content forms and strategies
ASSUMPTION: This role requires a strong understanding of SEO, content creation, and international content management. The ideal candidate will have experience in blog and web content creation, editing, and optimization, with a passion for supporting small businesses.
📋 Key Responsibilities
✅ Develop a deep understanding of our customers and the small business audience
✅ Direct and manage the full lifecycle of blog content creation, including:
- Working with the SEO director to identify keyword gaps and opportunities
- Collaborating with brief writers to ensure SEO briefs fit content best practices, brand positioning, etc.
- Managing external copywriters for performance against briefs or other directed content creation
- Editing and optimizing submitted or existing content
- Publishing content against an established editorial calendar, using WordPress, Yoast, and other tools as needed
✅ Work with international teams to direct and manage incoming geo-specific content to provide recommendations and ensure consistency and performance
✅ Concept and write additional blog content as needed
✅ Coordinate with cross-functional stakeholders to recommend and create blog updates or additions to support brand, product, and SEO initiatives
✅ Coordinate with Content team members to assign and manage blog copywriting, edits, and posting as needed
✅ Coordinate with other internal contributors to boost Constant Contact expertise and voices; direct and edit contributions for clarity, brand standards, and SEO relevance
✅ Routinely review blog content to determine effectiveness and optimize outbound links, CTAs, etc.
✅ Experiment with new content forms and strategies
ASSUMPTION: This role involves a high degree of collaboration with various teams and stakeholders, both internally and internationally. Strong communication and project management skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, English, Marketing, or a related field
Experience: 8+ years of experience in blog and other optimized web content creation and editing
Required Skills:
- Tactical expertise with SEO, with experience in Ahrefs and Google Analytics, or similar tools
- Excellent copywriting and storytelling abilities, with a focus on web content
- Passion for small businesses and helping them succeed
- WordPress or similar CMS experience
- Experience with international content
Preferred Skills:
- Experience with Yoast SEO plugin
- Familiarity with content marketing software (e.g., HubSpot, Marketo)
- Bilingual or multilingual proficiency
ASSUMPTION: While not explicitly stated, a strong understanding of the small business market and its unique needs is highly desirable for this role. Additionally, experience working with international teams and managing content for multiple regions is a significant advantage.
💰 Compensation & Benefits
Salary Range: $102,800 - $128,500 USD per year
Benefits:
- Health and welfare benefits, including paid leave
- Competitive benefits package
- Generous paid time off policy
Working Hours: Full-time, with regular onsite presence in Waltham, MA and Boston, MA
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final offer may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, with a focus on small business marketing
Company Size: 1,001-5,000 employees
Founded: 1995 (as Roving Software)
Company Description:
- Constant Contact delivers powerful tools to simplify and amplify digital marketing for small businesses
- Offers a range of services, including email marketing, social media marketing, and online surveys
- Committed to helping small businesses build strong connections and generate powerful results
Company Specialties:
- Email Automation
- Email Marketing
- Social Media Marketing
- SMS
- Sales Automation
- CRM
- Marketing Analytics
- Fundraising
- E-Commerce Marketing
- Lifecycle Marketing
- Customer Engagement
- Analytics
- Event Marketing
- Online Surveys
- Coupons
- Small Business Marketing
- Lead Generation
- Email Editing
- Email Design
- Email Templates
- Contact Management
- List Growth
- Social Advertising
- Google Advertising
- Marketing Advice
Company Website: http://www.constantcontact.com
ASSUMPTION: Constant Contact is a well-established company with a strong focus on small business marketing. Its extensive range of services and commitment to customer success make it an attractive employer in the advertising services industry.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports to the Director of Content
Work Arrangement: Hybrid (onsite in Waltham, MA and Boston, MA, with flexibility for remote work)
Growth Opportunities:
- Potential to grow into a leadership role within the content team
- Opportunities to expand skills and knowledge in SEO, content strategy, and international content management
- Chance to work with and learn from experienced marketing professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills and advance within the content team.
🌍 Location & Work Environment
Office Type: Hybrid (onsite in Waltham, MA and Boston, MA, with flexibility for remote work)
Office Location(s): Waltham, MA and Boston, MA
Geographic Context:
- Waltham, MA: A suburban city near Boston, with a mix of urban and suburban amenities
- Boston, MA: A major city with a vibrant cultural scene, diverse neighborhoods, and numerous job opportunities
Work Schedule: Full-time, with regular onsite presence in Waltham, MA and Boston, MA
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work in both an urban and suburban environment, allowing for a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the content team
- Final interview with the Director of Content
Key Assessment Areas:
- SEO knowledge and content strategy
- Writing and editing skills
- International content management experience
- Cultural fit and alignment with Constant Contact's values
Application Tips:
- Highlight relevant SEO and content management experience in your resume
- Tailor your cover letter to demonstrate your passion for small businesses and your understanding of their unique needs
- Prepare examples of your blog content and editing work, showcasing your ability to create engaging, SEO-optimized content
ATS Keywords: SEO, content editing, blog management, small business marketing, international content, keyword research, editorial calendar, stakeholder collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's SEO knowledge, content creation and editing skills, and cultural fit within the content team and Constant Contact as a whole.
🛠️ Tools & Technologies
- WordPress
- Yoast SEO plugin
- Ahrefs
- Google Analytics
- Content marketing software (e.g., HubSpot, Marketo)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable using and learning new content management and SEO platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-informed
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you ensure that your content aligns with Constant Contact's brand and positioning?
- Can you provide an example of how you've managed international content to ensure consistency and performance?
- How do you approach feedback and incorporate it into your content creation process?
ASSUMPTION: Constant Contact values candidates who are passionate about small business marketing, collaborative, and results-driven. Strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing content for multiple regions and languages
- Balancing SEO optimization with engaging, small business-centric storytelling
- Collaborating effectively with international teams and stakeholders
- Keeping up with industry trends and algorithm changes in SEO
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills. Candidates should be comfortable working in a fast-paced, dynamic environment and be open to learning and growth.
📈 Similar Roles Comparison
- Compared to other content management roles, this position places a stronger emphasis on SEO and international content management
- In the advertising services industry, this role is unique in its focus on small business marketing and global content strategy
- Career progression in this role may involve moving into a leadership position within the content team or transitioning into a more specialized SEO or international content role
ASSUMPTION: This role offers a unique blend of content management, SEO, and international content strategy, making it an attractive opportunity for candidates with relevant experience and a passion for small business marketing.
📝 Sample Projects
- Developing and implementing a global content strategy for a small business-focused blog
- Managing a team of external copywriters to create and optimize content for multiple regions and languages
- Conducting keyword research and on-page optimization for high-traffic blog posts
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex content projects, collaborate with international teams, and optimize content for SEO performance.
❓ Key Questions to Ask During Interview
- How does the content team collaborate with other departments to ensure alignment with brand and product positioning?
- Can you describe the team structure and dynamics within the content team?
- How does Constant Contact support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Constant Contact measure the success and impact of its blog content?
ASSUMPTION: These questions help the candidate understand the team dynamics, growth opportunities, and key performance indicators for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO and content management experience
- Write a cover letter demonstrating your passion for small business marketing and your understanding of their unique needs
- Prepare examples of your blog content and editing work, showcasing your ability to create engaging, SEO-optimized content
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
