Global Marketing Intern

📌 Core Information

🔹 Job Title: Global Marketing Intern

🔹 Company: Luigi Lavazza S.p.A.

🔹 Location: Costenaro, Italy

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the marketing team in defining digital content and producing marketing collateral
• Analyzing competitors to design effective communication and visibility campaigns
• Clearly communicating new strategy proposals via PPT and related graphic tools
• Helping develop product campaign toolkits
• Supporting in measuring KPIs and metrics related to the effectiveness of each campaign

ASSUMPTION: This internship is designed to provide hands-on experience in global marketing, focusing on digital content creation, campaign development, and analysis. It is ideal for recent graduates looking to gain practical experience in a multinational company.

📋 Key Responsibilities

✅ Supporting in definition of digital content and production of marketing collateral

✅ Analyzing competitors to help design effective communication and visibility campaigns

✅ Clearly communicating new strategy proposals via PPT and related graphic tools

✅ Helping develop product campaign toolkit

✅ Supporting in measuring KPIs and metrics related to the effectiveness of each campaign

ASSUMPTION: The responsibilities listed are subject to change based on the team's priorities and the intern's skillset. The role may also involve additional tasks as needed.

🎯 Required Qualifications

Education: Master's degree in Marketing or Communication. Academic background from IED/IAAD is also accepted.

Experience: No prior work experience is required for this internship.

Required Skills:

• Fluency in Italian and English
• Good Excel and PowerPoint skills
• Digitally minded with fresh ideas and creativity
• Affinity with the company's values: authenticity, passion for excellence, responsibility, and inventiveness

Preferred Skills:

• International experience
• Coffee knowledge

ASSUMPTION: While not explicitly stated, having some knowledge of the coffee industry or related products may be beneficial but not required for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this internship is not specified. However, interns in Italy typically receive an allowance, which is mentioned in the benefits section.

Benefits:

• Internship allowance
• Flexible way of working
• Free Bistrot service
• Access to the corporate gym
• Dynamic work experience in an international context
• Free coffee

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing internships in Italy. The actual salary may vary depending on the company's policy and the intern's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services. Lavazza is one of the world's most important coffee roasters, operating in more than 140 countries.

Company Size: 1,001-5,000 employees. As an intern, you'll be part of a large organization with a global presence.

Founded: 1895. Lavazza was founded in Turin, Italy, and has been owned by the Lavazza family for four generations.

Company Description:

• Lavazza is dedicated to celebrating the Italian way of life with every cup of coffee
• The company operates in the Home, Away-from-Home, and Office sectors, offering premium quality coffee through various channels
• Lavazza is committed to creating experiences that extend far beyond the pleasure of an exceptional Italian espresso

Company Specialties:

• Coffee
• Coffee Machines
• Beverage
• Out of Home
• F&B Solutions
• Office Coffee Service
• Vending
• Small appliances

Company Website: https://www.lavazza.com/en/

ASSUMPTION: Lavazza's global presence and extensive experience in the coffee industry provide a unique opportunity for interns to gain valuable experience in the marketing field.

📊 Role Analysis

Career Level: Entry-level. This internship is designed for recent graduates or individuals with limited professional experience.

Reporting Structure: The intern will report directly to the Marketing Manager.

Work Arrangement: On-site, full-time. The intern will work from Lavazza's headquarters in Torino, Italy.

Growth Opportunities:

• Gain practical experience in global marketing
• Develop skills in digital content creation, campaign development, and analysis
• Potential full-time employment opportunities after the internship, depending on performance and business needs

ASSUMPTION: While not guaranteed, successful interns may be considered for full-time positions within the company.

🌍 Location & Work Environment

Office Type: Corporate headquarters. The intern will work from Lavazza's Nuvola office in Torino, Italy.

Office Location(s): Via Bologna, 32, Turin, Piedmont 10152, IT

Geographic Context:

• Torino is the capital city of the Piedmont region in northwest Italy
• The city is known for its rich cultural heritage, including museums, galleries, and historical sites
• Torino offers a vibrant food and drink scene, with a strong focus on coffee culture

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. The work schedule may vary depending on the team's needs and the intern's availability.

ASSUMPTION: The work environment is subject to change based on the team's priorities and the company's overall business needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial interview with the Talent Acquisition Team
• Interview with the future Manager
• In some cases, a technical challenge may be required

Key Assessment Areas:

• Creativity and digital mindset
• Communication and presentation skills
• Analytical skills and ability to measure KPIs
• Alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
• Showcase your creativity and digital mindset through your application materials
• Demonstrate your familiarity with the coffee industry and Lavazza's products

ATS Keywords: Marketing Intern, Global Marketing, Digital Content, Marketing Collateral, Competitor Analysis, PPT Skills, Graphic Tools, Product Campaigns, KPI Measurement, Excel Skills, Fluency in Italian, Fluency in English, Creativity, Team Support, International Experience, Coffee Knowledge

ASSUMPTION: The application process may vary depending on the company's needs and the number of applicants. It is essential to monitor your emails and follow up as instructed.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Graphic design tools (e.g., Adobe Creative Suite, Canva)
• Project management tools (e.g., Asana, Trello)
• Social media platforms (e.g., Facebook, Instagram, Twitter)

ASSUMPTION: The tools and technologies required for this role may vary depending on the team's needs and the intern's skillset.

👔 Cultural Fit Considerations

Company Values:

• Authenticity
• Passion for excellence
• Responsibility
• Inventiveness

Work Style:

• Collaborative and team-oriented
• Focused on innovation and creativity
• Results-driven and analytical

Self-Assessment Questions:

• Do you share Lavazza's aim to awaken a better world every morning?
• Are you comfortable working in a dynamic, international context?
• Do you have a fresh point of view and ideas to share?

ASSUMPTION: Lavazza values diversity and inclusion, and encourages applicants from all backgrounds to apply.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to a multinational company culture and working with diverse teams
• Developing a strong understanding of the coffee industry and Lavazza's products
• Balancing academic responsibilities with the demands of a full-time internship

ASSUMPTION: These challenges are common for entry-level positions and internships, and can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Unlike other marketing internships, this role focuses on global marketing and international campaigns
• Lavazza's extensive global presence provides unique opportunities for interns to gain experience in international marketing
• This internship offers a dynamic work experience in an international context, with potential growth opportunities

ASSUMPTION: While there may be similarities with other marketing internships, this role is unique in its focus on global marketing and international campaigns.

📝 Sample Projects

• Developing a social media campaign to promote a new Lavazza product launch
• Analyzing competitors' marketing strategies and identifying opportunities for Lavazza to differentiate itself
• Creating a product campaign toolkit, including templates, guidelines, and best practices

ASSUMPTION: These sample projects are intended to illustrate the types of tasks the intern may be responsible for, but the actual projects may vary depending on the team's priorities and the intern's skillset.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this internship fit into the overall marketing strategy for Lavazza?
• What opportunities are there for professional development and growth within the company?
• How does Lavazza support work-life balance for its employees?
• What is the team's dynamic, and how does this role contribute to its success?

ASSUMPTION: These questions are intended to help you better understand the role, the team, and the company. However, you should also prepare questions specific to your interests and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
• Prepare examples of your creative work, if applicable
• Follow up with the Talent Acquisition Team one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.