📌 Core Information
🔹 Job Title: Global Marketing Leader for Strategic Analytics & Insights (SA&I)
🔹 Company: NielsenIQ
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 8-10 years
🔹 Remote Status: On-site (with remote OK)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in global marketing, driving business growth through analytics and insights
- Cross-functional collaboration with senior leadership to shape marketing strategy and demand generation
- Directing external marketing campaigns to build brand awareness and drive qualified leads
- Optimizing marketing effectiveness across digital, social, and traditional media channels
- Building and maintaining strong relationships with external partners, clients, and stakeholders
ASSUMPTION: This role requires a strategic mindset and deep functional knowledge in marketing, with a focus on demand generation, product innovation, and brand building.
📋 Key Responsibilities
✅ Serve as a key advisor to the senior leadership team on marketing strategy and insights, contributing to long-term business objectives and demand generation strategies
✅ Direct the creation and execution of external marketing campaigns, ensuring effective communication of NIQ's solutions and brand to target audiences, with a strong focus on demand generation
✅ Lead efforts to drive brand awareness and marketing effectiveness, utilizing data analytics to inform campaign strategies
✅ Collaborate with regional and global teams to ensure seamless execution of marketing and analytics strategies across markets, and build strong relationships with external partners, clients, and stakeholders
✅ Set strategic direction and drive execution across multiple initiatives with notable risk and complexity
ASSUMPTION: This role involves a high degree of strategic thinking, stakeholder management, and cross-functional collaboration.
🎯 Required Qualifications
Education: University Degree (Master or higher) in marketing, communications, business management or equivalent experience
Experience: 8-10 years of experience in Marketing, Digital Marketing or Account Management, preferably in B2B or related industry or at marketing agencies with respective clientele
Required Skills:
- Comprehensive knowledge of revenue marketing and digital marketing
- Experience in content marketing and steering agencies with measurable results
- Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics or similar
- Language Fluency and Proficiency in English
Preferred Skills:
- Experience in strategic planning and execution of digital marketing campaigns on regional/local digital channels
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on demand generation, brand strategy, and data analysis.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (estimated based on industry standards for this role, experience level, and location)
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time (35-40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a marketing leader role in London. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
Company Size: NielsenIQ has 10,001+ employees globally, with a presence in over 100 markets covering more than 90% of the world's population.
Founded: NielsenIQ was founded in 1923 and is headquartered in Chicago, Illinois, USA.
Company Description:
- NielsenIQ offers cutting-edge analytics and strategic expertise to help clients unlock consumer behavior insights, redefine brand targeting, and accelerate innovation
- The company provides consumer behavior and insights, innovation powered by BASES, brand & media, and analytics & activation services
- NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets it measures within its own workforce, and is on a mission to systematically embed inclusion and diversity into all aspects of its workforce, measurement, and products
Company Specialties:
- Consumer Behavior and Insights
- Innovation Powered by BASES
- Brand & Media
- Analytics & Activation
Company Website: https://nielseniq.com/global/en/
ASSUMPTION: NielsenIQ's global presence and comprehensive consumer intelligence services make it an attractive employer for marketing professionals seeking international exposure and diverse consumer insights.
📊 Role Analysis
Career Level: This role is a senior leadership position, requiring a strategic mindset and extensive marketing experience
Reporting Structure: The Global Marketing Leader reports directly to the senior leadership team and collaborates with regional and global teams
Work Arrangement: This role is primarily on-site, with remote work options available for qualified candidates
Growth Opportunities:
- Potential to shape the future of NIQ's marketing strategy and drive business growth
- Opportunities to collaborate with senior leadership and influence global marketing strategy
- Chance to build and lead a high-performing marketing team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing strategy and business growth.
🌍 Location & Work Environment
Office Type: NielsenIQ's London office is located in the Blue Fin Building, offering a modern and collaborative work environment
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global city with a vibrant business ecosystem and a thriving marketing industry
- The Blue Fin Building is situated in the South Bank area, close to public transportation and amenities
- London offers a multicultural environment with diverse consumer insights
Work Schedule: Full-time (35-40 hours per week), with flexible working options available
ASSUMPTION: The London office provides a dynamic and multicultural work environment, with easy access to public transportation and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- On-site or virtual interview with the hiring manager and/or senior leadership team
- Final round interview with additional stakeholders
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Cross-functional collaboration and stakeholder management
- Data analysis and campaign optimization skills
- Cultural fit and alignment with NIQ's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, strategic mindset, and data-driven approach
- Prepare examples of successful marketing campaigns you've led and the impact they had on business growth
- Research NielsenIQ's consumer intelligence services and be ready to discuss how you can leverage them to drive marketing strategy
ATS Keywords: Global Marketing, Strategic Analytics, Consumer Insights, Demand Generation, Brand Strategy, Marketing Analytics, Consumer Behavior Research, Portfolio Optimization, Leadership, Data Analysis, Digital Marketing, Content Marketing, Strategic Planning, Communication, Problem-Solving, Collaboration
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic marketing expertise and data-driven decision-making.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- CRM suites (e.g., MS Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and should be familiar to experienced marketing professionals.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards in all actions and decisions
- Innovation: Embrace change and continuously seek new ways to improve
- Inclusion: Foster an inclusive environment where everyone can thrive
Work Style:
- Collaborative: Work closely with cross-functional teams to achieve common goals
- Data-driven: Use data and analytics to inform decision-making and optimize performance
- Agile: Adapt quickly to changing market conditions and customer needs
Self-Assessment Questions:
- How have you demonstrated strategic thinking and innovation in previous marketing roles?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive business growth?
- How do you approach data analysis and campaign optimization to maximize marketing effectiveness?
ASSUMPTION: NielsenIQ values integrity, innovation, and inclusion, and seeks candidates who can thrive in a collaborative, data-driven, and agile work environment.
⚠️ Potential Challenges
- Managing a global marketing team with diverse regional needs and constraints
- Balancing strategic thinking with hands-on execution in a fast-paced environment
- Navigating a complex matrixed organization with multiple stakeholders
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
ASSUMPTION: This role presents unique challenges related to global team management, strategic execution, stakeholder management, and industry adaptation.
📈 Similar Roles Comparison
- Compared to other marketing leadership roles, this position places a stronger emphasis on strategic analytics and consumer insights
- Unlike other roles, this position requires a deep understanding of the external marketing landscape and the ability to influence global marketing strategy
- Career progression in this role may lead to senior leadership positions within NielsenIQ or other consumer intelligence companies
ASSUMPTION: This role is unique in its focus on strategic analytics and consumer insights, and offers distinct career growth opportunities within the consumer intelligence industry.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new consumer insights product, driving brand awareness and qualified leads
- Conducting a comprehensive analysis of NIQ's marketing portfolio to optimize resource allocation and drive business growth
- Collaborating with regional teams to create tailored marketing strategies that resonate with local consumer segments
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative aspects of the Global Marketing Leader role at NielsenIQ.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term marketing strategy and business objectives?
- What are the key priorities for the first 90 days in this role, and how can I make a significant impact?
- How does NielsenIQ support the professional development and growth of its marketing leaders?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does NielsenIQ foster a culture of innovation and continuous improvement in its marketing strategies?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic context, priorities, growth opportunities, challenges, and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, strategic mindset, and data-driven approach
- Prepare examples of successful marketing campaigns you've led and the impact they had on business growth
- Research NielsenIQ's consumer intelligence services and be ready to discuss how you can leverage them to drive marketing strategy
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
