📌 Core Information
🔹 Job Title: Global Marketing Leader for Strategic Analytics & Insights (SA&I)
🔹 Company: NielsenIQ
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 8-10 years
🔹 Remote Status: On-site (with remote OK)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in global marketing, driving business growth through analytics and insights
- Cross-functional collaboration with senior leadership to shape marketing strategy and demand generation
- Campaign management and optimization across digital, social, and traditional media channels
- Portfolio optimization and brand building to enhance NIQ's market position
- Relationship building with external partners, clients, and stakeholders
ASSUMPTION: This role requires a strategic mindset and a deep understanding of the external marketing landscape, with a focus on demand generation, product innovation, and brand building.
📋 Key Responsibilities
✅ Serve as a key advisor to the senior leadership team on marketing strategy and insights, contributing to long-term business objectives and demand generation strategies
✅ Direct the creation and execution of external marketing campaigns, ensuring effective communication of NIQ's solutions and brand to target audiences, with a strong focus on demand generation
✅ Lead efforts to drive brand awareness and marketing effectiveness, utilizing data analytics to inform campaign strategies
✅ Collaborate with regional and global teams to ensure seamless execution of marketing and analytics strategies across markets, and build strong relationships with external partners, clients, and stakeholders
✅ Set strategic direction and drive execution across multiple initiatives with notable risk and complexity
ASSUMPTION: The role involves a mix of strategic planning and hands-on execution, requiring strong leadership, communication, and problem-solving skills.
🎯 Required Qualifications
Education: University Degree (Master or higher) in marketing, communications, business management, or equivalent experience
Experience: 8-10 years of experience in Marketing, Digital Marketing, or Account Management, preferably in B2B or related industries or at marketing agencies with respective clientele
Required Skills:
- Extensive experience in global marketing, strategic analytics, and consumer insights within a large, complex organization
- Strong expertise in demand generation, external marketing, and brand strategy
- Deep understanding of advanced marketing analytics, consumer behavior research, and industry best practices
- Demonstrated success in driving portfolio optimization and executing consumer-centric marketing strategies
- Ability to navigate complex business environments and provide actionable insights that influence strategic decisions
- Exceptional leadership skills with the ability to influence at senior levels, communicate complex ideas, and build consensus
- Strong problem-solving skills with the ability to identify innovative solutions to challenges that have broad business impact
- High-level interpersonal skills to communicate complex ideas, anticipate objections, and persuade senior stakeholders
- Demonstrated ability to collaborate with diverse teams and external partners to deliver results
Preferred Skills:
- Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics or similar
- Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels, not limited to LinkedIn, Google, Facebook, Instagram, and programmatic advertising
- Language Fluency and Proficiency in English
ASSUMPTION: The preferred skills listed are not exhaustive, and candidates with additional relevant skills are encouraged to apply.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (based on industry standards for the role, experience level, and location)
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time (35-40 hours per week, with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ operates in the Software Development industry, focusing on consumer intelligence and digital commerce measurement
Company Size: NielsenIQ has 10,001+ employees, providing a large and diverse work environment
Founded: NielsenIQ was founded in 1923 and combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach
Company Description:
- NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth
- The company offers a holistic retail read and the most comprehensive consumer insights, delivered with advanced analytics through state-of-the-art platforms
- NielsenIQ is an Advent International portfolio company with operations in over 100 markets, covering more than 90% of the world's population
Company Specialties:
- Omnichannel
- Ecommerce
- FMCG data
- CPG data
- Data analytics
- SaaS
- Digital shelf
- E-commerce
- Analytics
- Data
- CPG
- CPG data
- Eretail media
- Amazon S&S
- Location-based analytics
- And all location data
Company Website: NielsenIQ for Digital Commerce
ASSUMPTION: NielsenIQ's focus on consumer intelligence and digital commerce measurement provides a unique opportunity for growth and innovation in the marketing industry.
📊 Role Analysis
Career Level: This role is at the senior leadership level, requiring a strategic mindset and extensive experience in global marketing
Reporting Structure: The Global Marketing Leader reports directly to the senior leadership team and collaborates with regional and global teams
Work Arrangement: This role is on-site in London, United Kingdom, with remote work flexibility
Growth Opportunities:
- Potential to shape the future of NIQ's marketing strategy and drive business growth
- Opportunity to work with a diverse, global team and build strong relationships with external partners, clients, and stakeholders
- Possibility to expand responsibilities and advance within the organization as NIQ continues to grow and evolve
ASSUMPTION: The Global Marketing Leader role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on NIQ's future success.
🌍 Location & Work Environment
Office Type: NielsenIQ's London office is a modern, collaborative workspace with a flexible working environment
Office Location(s): Blue Fin Building, 110 Southwark Street, London, United Kingdom
Geographic Context:
- London is a major global city with a diverse and multicultural population
- The city offers a vibrant cultural scene, with numerous attractions, museums, and entertainment options
- London is well-connected by public transportation, with easy access to international airports
Work Schedule: Full-time (35-40 hours per week, with flexibility for remote work)
ASSUMPTION: The location and work environment at NielsenIQ's London office provide a dynamic and engaging setting for employees, with easy access to cultural attractions and transportation options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team collaboration abilities
- Communication and presentation skills
- Industry knowledge and marketing expertise
- Cultural fit and alignment with NIQ's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of NIQ's business and the specific requirements of the Global Marketing Leader position
- Showcase your strategic mindset and ability to drive business growth through marketing initiatives
- Prepare for behavioral and situational interview questions that assess your leadership, communication, and problem-solving skills
ATS Keywords: Global Marketing, Strategic Analytics, Consumer Insights, Demand Generation, Brand Strategy, Marketing Analytics, Consumer Behavior Research, Portfolio Optimization, Leadership, Data Analysis, Digital Marketing, Content Marketing, Strategic Planning, Communication, Problem Solving, Collaboration
ASSUMPTION: The interview process at NielsenIQ is designed to assess the candidate's strategic thinking, leadership, and cultural fit, with a focus on their ability to drive business growth through marketing initiatives.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- CRM suites (e.g., MS Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Digital marketing platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Global Marketing Leader role requires proficiency in various marketing and project management tools, as well as a strong understanding of digital marketing platforms and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Innovation
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and action-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working with diverse teams and external partners to deliver results?
- Do you have a strategic mindset and a strong ability to communicate complex ideas effectively?
- Are you comfortable working with data and analytics to inform marketing strategies and drive business growth?
- Do you align with NielsenIQ's core values, including integrity, respect, excellence, accountability, innovation, and collaboration?
ASSUMPTION: NielsenIQ's culture values a dynamic, collaborative, and data-driven work environment, with a strong focus on innovation, excellence, and accountability.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with diverse teams and external partners across different time zones
- Adapting to changes in the marketing landscape and consumer behavior
- Balancing strategic planning and hands-on execution in a leadership role
- Driving business growth and meeting ambitious targets in a competitive market
ASSUMPTION: The Global Marketing Leader role presents unique challenges and opportunities for growth, requiring strong leadership, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on strategic analytics and consumer insights to drive business growth
- Compared to other senior leadership roles, the Global Marketing Leader has a unique focus on demand generation and brand strategy
- Career progression in this role may lead to further senior leadership or specialized marketing positions within NielsenIQ
ASSUMPTION: The Global Marketing Leader role at NielsenIQ offers a unique blend of strategic, analytical, and leadership responsibilities, with opportunities for career growth and advancement within the organization.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new product or service offering
- Conducting market research and consumer behavior analysis to inform marketing strategies and portfolio optimization
- Collaborating with cross-functional teams to create and implement a global brand refresh, enhancing NIQ's market position
ASSUMPTION: The Global Marketing Leader role involves a wide range of projects, from strategic planning and execution to hands-on campaign management and optimization.
❓ Key Questions to Ask During Interview
- What are the key priorities for the Global Marketing Leader in the first 90 days?
- How does this role collaborate with other senior leadership team members and regional/global teams?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- How does NielsenIQ support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and provides valuable information about the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview by researching NielsenIQ's business, industry trends, and the specific requirements of the Global Marketing Leader position
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
