📌 Core Information
🔹 Job Title: Global Marketing Leader for Strategic Analytics & Insights (SA&I)
🔹 Company: NielsenIQ
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Shaping NIQ's marketing strategy using cutting-edge analytics and consumer insights
- Driving business growth through demand generation, product innovation, and brand building
- Leading a team to optimize NIQ's portfolio and influence global marketing strategy
- Collaborating with regional and global teams for seamless execution of marketing strategies
ASSUMPTION: This role requires a strategic mindset and a broad understanding of the external marketing landscape to drive business growth and market leadership.
📋 Key Responsibilities
✅ Serve as a key advisor to senior leadership on marketing strategy and insights, contributing to long-term business objectives and demand generation strategies
✅ Direct the creation and execution of external marketing campaigns, ensuring effective communication of NIQ's solutions and brand to target audiences
✅ Lead efforts to drive brand awareness and marketing effectiveness, utilizing data analytics to inform campaign strategies
✅ Collaborate with regional and global teams to ensure seamless execution of marketing and analytics strategies across markets
✅ Build and maintain strong relationships with external partners, clients, and stakeholders to drive business success and maximize opportunities for market expansion
✅ Set strategic direction and drive execution across multiple initiatives with notable risk and complexity
ASSUMPTION: This role involves a high level of strategic thinking, leadership, and collaboration to drive marketing success across various channels and teams.
🎯 Required Qualifications
Education: University Degree (Master or higher) in marketing, communications, business management, or equivalent experience
Experience: 8-10 years of experience in Marketing, Digital Marketing, or Account Management, preferably in B2B or related industry or at marketing agencies with respective clientele
Required Skills:
- Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics or similar
- Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels
- Fluency and proficiency in English
Preferred Skills:
- Experience in content marketing and steering agencies with measurable results
ASSUMPTION: Candidates should have a strong background in global marketing, strategic analytics, and consumer insights within a large, complex organization to excel in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time, with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
Company Size: 10,001+ employees
Founded: 1923
Company Description:
- NielsenIQ offers cutting-edge analytics and strategic expertise to help clients unlock consumer behavior insights, redefine brand targeting, and accelerate innovation
- The company provides consumer behavior and insights, innovation powered by BASES, brand & media, and analytics & activation solutions
- NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets it measures within its own workforce
Company Specialties:
- Omnichannel
- Ecommerce
- FMCG data
- CPG data
- Data analytics
- SaaS
- Digital shelf
- E-commerce
- Analytics
- Data
- CPG
- CPG data
- Eretail media
- Amazon S&S
- Location-based analytics
- And all location data
Company Website: NielsenIQ for Digital Commerce
ASSUMPTION: NielsenIQ's combination with GfK in 2023 has expanded its global reach and strengthened its position as a leading consumer intelligence company.
📊 Role Analysis
Career Level: Senior leadership role with significant strategic and operational impact on the future growth of NielsenIQ
Reporting Structure: Reports directly to the senior leadership team, collaborating with regional and global teams
Work Arrangement: Remote OK, with flexible working hours and a flexible working environment
Growth Opportunities:
- Potential to influence global marketing strategy and drive business growth
- Opportunity to lead and develop a team, driving key initiatives in demand generation
- Possibility to expand the role's scope and impact as the company continues to grow and evolve
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on NielsenIQ's marketing strategy and business success.
🌍 Location & Work Environment
Office Type: Flexible working environment, with the option to work remotely
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global city with a vibrant business ecosystem
- The city offers a multicultural environment and a wide range of amenities
- London is well-connected by public transportation, making it easy to commute to the office or work remotely
Work Schedule: Full-time, with flexible working hours
ASSUMPTION: The flexible working environment and remote OK policy allow for a healthy work-life balance and cater to diverse employee preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership skills and team collaboration
- Data analysis and campaign optimization
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your strategic marketing experience and achievements
- Prepare examples of your ability to drive demand generation and optimize marketing effectiveness
- Demonstrate your understanding of NielsenIQ's business and the role's requirements
ATS Keywords: Global Marketing, Strategic Analytics, Consumer Insights, Demand Generation, Brand Strategy, Marketing Analytics, Consumer Behavior Research, Portfolio Optimization, Leadership, Data Analysis, Digital Marketing, Content Marketing, Strategic Planning, Communication, Problem Solving, Collaboration
ASSUMPTION: NielsenIQ's application process is designed to assess candidates' strategic marketing expertise, leadership skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- MS software packages (Word, Excel, PowerPoint)
- CRM suites (e.g., MS Dynamics)
- Marketing automation tools
- Digital marketing platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should be proficient in using relevant marketing and data analysis tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Inclusion
- Accountability
- One NielsenIQ
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do your personal values align with NielsenIQ's company values?
- Can you provide an example of a time when you drove demand generation and optimized marketing effectiveness using data analysis?
- How do you approach collaborating with diverse teams and external partners to deliver results?
ASSUMPTION: NielsenIQ's company values and work style emphasize a collaborative, data-driven, and results-focused culture, with a strong commitment to innovation and inclusion.
⚠️ Potential Challenges
- Balancing strategic thinking with tactical execution in a fast-paced environment
- Managing and influencing stakeholders across regional and global teams
- Adapting to changes in the marketing landscape and consumer behavior
- Ensuring consistent brand messaging and marketing effectiveness across various channels and markets
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on strategic analytics and insights to drive business growth and market leadership
- Industry-specific context: NielsenIQ's combination with GfK has expanded its global reach and strengthened its position as a leading consumer intelligence company
- Career path comparison: This role offers significant growth opportunities and the potential to influence global marketing strategy
ASSUMPTION: This role is unique in its focus on strategic analytics and insights, with significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a global marketing campaign to drive demand generation and brand awareness
- Analyzing consumer behavior data to inform marketing strategies and optimize campaign effectiveness
- Collaborating with regional and global teams to ensure seamless execution of marketing and analytics strategies across markets
ASSUMPTION: These sample projects reflect the strategic, collaborative, and data-driven nature of the Global Marketing Leader role for Strategic Analytics & Insights at NielsenIQ.
❓ Key Questions to Ask During Interview
- How does this role fit into NielsenIQ's overall marketing strategy and business objectives?
- What are the key priorities for this role in the first 90 days?
- How does NielsenIQ support the professional development and growth of its marketing leaders?
- What are the most significant challenges facing the marketing team, and how can this role address them?
- How does NielsenIQ measure the success of its marketing campaigns, and how can this role improve those metrics?
ASSUMPTION: These interview questions help candidates understand the role's strategic context, priorities, and opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic marketing experience and achievements
- Prepare examples of your ability to drive demand generation and optimize marketing effectiveness
- Demonstrate your understanding of NielsenIQ's business and the role's requirements
- Follow up with the hiring manager one week after submission, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
