Global Marketing Leader for Strategic Analytics & Insights (SA&I)

📌 Core Information

🔹 Job Title: Global Marketing Leader for Strategic Analytics & Insights (SA&I)

🔹 Company: NielsenIQ

🔹 Location: London, United Kingdom (with remote work arrangement)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 8-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in global marketing, driving business growth through analytics and consumer insights
• Collaboration with senior leadership to influence marketing strategy and demand generation
• Direction of external marketing campaigns to communicate NIQ's solutions and brand effectively
• Optimization of NIQ's portfolio and brand value through data-driven insights
• Global team management and stakeholder engagement to drive marketing success

ASSUMPTION: This role requires a strategic mindset, deep functional knowledge, and a broad understanding of the external marketing landscape to succeed.

📋 Key Responsibilities

✅ Serve as a key advisor to the senior leadership team on marketing strategy and insights, contributing to long-term business objectives and demand generation strategies

✅ Direct the creation and execution of external marketing campaigns, ensuring effective communication of NIQ's solutions and brand to target audiences, with a strong focus on demand generation

✅ Lead efforts to drive brand awareness and marketing effectiveness, utilizing data analytics to inform campaign strategies

✅ Collaborate with regional and global teams to ensure seamless execution of marketing and analytics strategies across markets, and build strong relationships with external partners, clients, and stakeholders

✅ Set strategic direction and drive execution across multiple initiatives with notable risk and complexity

ASSUMPTION: This role involves a high degree of strategic thinking, stakeholder management, and cross-functional collaboration to achieve marketing objectives.

🎯 Required Qualifications

Education: University Degree (Master or higher) in marketing, communications, business management, or equivalent experience

Experience: 8-10 years of experience in Marketing, Digital Marketing, or Account Management, preferably in B2B or related industry or at marketing agencies with respective clientele

Required Skills:

• Extensive experience in global marketing, strategic analytics, and consumer insights within a large, complex organization
• Strong expertise in demand generation, external marketing, and brand strategy
• Deep understanding of advanced marketing analytics, consumer behavior research, and industry best practices
• Demonstrated success in driving portfolio optimization and executing consumer-centric marketing strategies
• Ability to navigate complex business environments and provide actionable insights that influence strategic decisions
• Exceptional leadership skills with the ability to influence at senior levels, communicate complex ideas, and build consensus
• Strong problem-solving skills with the ability to identify innovative solutions to challenges that have broad business impact
• High-level interpersonal skills to communicate complex ideas, anticipate objections, and persuade senior stakeholders
• Demonstrated ability to collaborate with diverse teams and external partners to deliver results

Preferred Skills:

• Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics or similar
• Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels
• Language Fluency and Proficiency in English

ASSUMPTION: This role requires a unique blend of strategic, analytical, and leadership skills to succeed in a complex, global environment.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time (40 hours/week), with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in London. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ has 10,001+ employees worldwide, with a strong presence in various industries and markets.

Founded: NielsenIQ was founded in 1923 and has since grown into a global leader in consumer intelligence, with operations in over 100 markets covering more than 90% of the world's population.

Company Description:

• NielsenIQ offers cutting-edge analytics and strategic expertise to help clients unlock consumer behavior insights, redefine brand targeting, and accelerate innovation to stay ahead in today's fast-evolving market.
• The company provides consumer behavior and insights, innovation powered by BASES, brand & media, and analytics & activation solutions to drive business growth.
• NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets it measures within its own workforce, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status, or any other protected class.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: NielsenIQ for Digital Commerce

ASSUMPTION: NielsenIQ's global presence and comprehensive consumer intelligence solutions make it an attractive employer for marketing professionals seeking to make a significant impact in a dynamic industry.

📊 Role Analysis

Career Level: This role is at the senior leadership level, requiring a strategic mindset and proven expertise in global marketing, strategic analytics, and consumer insights.

Reporting Structure: The Global Marketing Leader for SA&I will report directly to the senior leadership team and collaborate with regional and global teams to drive marketing success.

Work Arrangement: This role offers a flexible work arrangement, with remote work options available.

Growth Opportunities:

• Potential to shape NIQ's global marketing strategy and drive business growth
• Chance to lead and develop a high-performing global marketing team
• Opportunity to expand industry knowledge and expertise in strategic analytics and consumer insights
• Possibility to advance to more senior roles within NIQ's global organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on NIQ's global marketing strategy and business success.

🌍 Location & Work Environment

Office Type: NielsenIQ's London office is located in the Blue Fin Building, 110 Southwark Street, with a flexible work arrangement that allows for remote work options.

Office Location(s): London, United Kingdom (with remote work options)

Geographic Context:

• London is a major global hub for marketing, advertising, and consumer intelligence, providing ample opportunities for networking and professional growth
• The United Kingdom is a significant market for NIQ, with a strong focus on driving business growth and market leadership
• NielsenIQ's global presence allows for collaboration with teams and stakeholders across multiple time zones and markets

Work Schedule: Full-time (40 hours/week), with flexible work arrangements and remote work options available

ASSUMPTION: The flexible work arrangement and global nature of this role provide unique opportunities for professional growth and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR team to assess cultural fit and basic qualifications
• In-depth interviews with senior leadership and relevant stakeholders to discuss the role, responsibilities, and strategic vision
• Final interviews or presentations to present strategic marketing plans or case studies
• Background checks and references for the final candidate

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership skills and team management capabilities
• Cross-functional collaboration and stakeholder engagement
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with NIQ's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing, analytics, and leadership experience
• Demonstrate your understanding of NIQ's business and the role's strategic importance
• Prepare a strategic marketing plan or case study to present during the final interview stages
• Showcase your ability to navigate complex business environments and provide actionable insights
• Be ready to discuss your approach to demand generation, brand strategy, and data analysis

ATS Keywords: Global Marketing, Strategic Analytics, Consumer Insights, Demand Generation, Brand Strategy, Marketing Analytics, Consumer Behavior Research, Portfolio Optimization, Leadership, Data Analysis, Digital Marketing, Content Marketing, CRM Suites, Marketing Automation, Strategic Planning, Communication Skills, NielsenIQ

ASSUMPTION: The application process for this role is competitive, requiring a strong strategic mindset, relevant marketing expertise, and exceptional leadership skills.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• CRM suites (e.g., MS Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Proficiency in relevant marketing, analytics, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous improvement
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Collaboration: Working together to achieve common goals and drive collective success
• Excellence: Striving for the highest standards in all aspects of our work
• Diversity, Equity, and Inclusion: Fostering an inclusive environment where everyone can thrive

Work Style:

• Strategic and data-driven approach to marketing and business decision-making
• Collaborative and inclusive team environment
• Agile and adaptable to changing market conditions and business priorities
• Results-oriented and focused on driving business growth
• Strong communication and stakeholder engagement skills

Self-Assessment Questions:

• How do you align with NielsenIQ's commitment to diversity, equity, and inclusion, and how would you contribute to this mission?
• How do you approach strategic planning and execution in a complex, global marketing environment?
• How do you balance data-driven decision-making with creative and innovative marketing strategies?
• How do you engage with and influence senior stakeholders to drive strategic marketing initiatives?
• How do you foster a collaborative and inclusive team culture, and how do you support the growth and development of your team members?

ASSUMPTION: Strong cultural fit and alignment with NielsenIQ's values and work style are critical for success in this role.

⚠️ Potential Challenges

• Navigating a complex, global matrixed organization with multiple stakeholders
• Balancing strategic thinking with tactical execution and hands-on approach
• Managing and optimizing a large portfolio of marketing campaigns and initiatives
• Driving business growth and market leadership in a competitive and evolving market landscape
• Adapting to changing market conditions and consumer behavior trends

ASSUMPTION: These challenges require a strategic, adaptable, and results-driven approach to succeed in this role.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on strategic analytics and consumer insights to drive business growth, rather than pure demand generation or brand management
• As a global marketing leader, this role requires a broader understanding of the external marketing landscape and a more strategic mindset than related positions
• Career progression in this role may lead to more senior leadership positions within NielsenIQ's global organization, rather than specialized marketing roles

ASSUMPTION: This role offers unique opportunities for professional growth and career advancement within NielsenIQ's global organization.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new product or service, leveraging data analytics and consumer insights to optimize targeting and messaging
• Conducting a comprehensive portfolio review and optimization analysis to drive business growth and improve marketing effectiveness
• Leading a cross-functional team to develop and implement a strategic marketing plan for a specific market or region, aligning with global marketing objectives and local market conditions

ASSUMPTION: These sample projects demonstrate the strategic, analytical, and leadership skills required for success in this role.

❓ Key Questions to Ask During Interview

• How would you approach optimizing NIQ's portfolio to drive business growth and improve marketing effectiveness?
• Can you describe a time when you successfully influenced senior stakeholders to adopt a strategic marketing initiative?
• How do you balance data-driven decision-making with creative and innovative marketing strategies, and how do you ensure alignment with NIQ's brand and marketing objectives?
• How would you approach driving brand awareness and marketing effectiveness in a specific market or region, while aligning with global marketing strategies and objectives?
• Can you provide an example of a time when you successfully managed and optimized a large portfolio of marketing campaigns, and how did you measure and adjust your strategies based on performance data?

ASSUMPTION: These interview questions help assess the candidate's strategic thinking, leadership skills, and ability to drive marketing success in a complex, global environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant marketing, analytics, and leadership experience, as well as your understanding of NIQ's business and the role's strategic importance
• Prepare a strategic marketing plan or case study to present during the final interview stages, demonstrating your ability to drive business growth and market leadership through data-driven insights and innovative marketing strategies
• Follow up with the HR team one week after submission to confirm receipt of your application and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.