📌 Core Information
🔹 Job Title: Global Marketing Leader for Strategic Analytics & Insights (SA&I)
🔹 Company: NielsenIQ
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in global marketing, driving demand generation and brand strategy
- Leveraging advanced analytics and consumer insights to inform marketing strategies
- Collaborating with senior leadership and global teams to optimize NIQ's portfolio
- Building and maintaining strong relationships with external partners, clients, and stakeholders
- Managing complex business environments and driving strategic decisions
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving business growth through innovative marketing campaigns and data-driven insights.
📋 Key Responsibilities
✅ Serve as a key advisor to the senior leadership team on marketing strategy and insights, contributing to long-term business objectives and demand generation strategies
✅ Direct the creation and execution of external marketing campaigns, ensuring effective communication of NIQ's solutions and brand to target audiences, with a strong focus on demand generation
✅ Lead efforts to drive brand awareness and marketing effectiveness, utilizing data analytics to inform campaign strategies
✅ Collaborate with regional and global teams to ensure seamless execution of marketing and analytics strategies across markets, and build strong relationships with external partners, clients, and stakeholders
✅ Set strategic direction and drive execution across multiple initiatives with notable risk and complexity
ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management, requiring strong communication, influencing, and leadership skills.
🎯 Required Qualifications
Education: University Degree (Master or higher) in marketing, communications, business management, or equivalent experience
Experience: 8-10 years of experience in Marketing, Digital Marketing, or Account Management, preferably in B2B or related industry or at marketing agencies with respective clientele
Required Skills:
- Extensive experience in global marketing, strategic analytics, and consumer insights within a large, complex organization
- Strong expertise in demand generation, external marketing, and brand strategy
- Deep understanding of advanced marketing analytics, consumer behavior research, and industry best practices
- Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics or similar
- Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels
- Language Fluency and Proficiency in English
Preferred Skills:
- Experience in the consumer goods or retail industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in data analysis, consumer insights, and digital marketing are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (AI-estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time, with flexible working hours and remote work options available
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
Company Size: NielsenIQ has 10,001+ employees, with operations in 100+ markets, covering more than 90% of the world's population.
Founded: NielsenIQ was founded in 1923 and is headquartered in Chicago, Illinois, USA.
Company Description:
- NielsenIQ offers cutting-edge analytics and strategic expertise to help clients unlock consumer behavior insights, redefine brand targeting, and accelerate innovation to stay ahead in today's fast-evolving market.
- The company provides consumer behavior and insights, innovation powered by BASES, brand & media, and analytics & activation solutions.
- NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets it measures within its own workforce and is on a mission to systematically embed inclusion and diversity into all aspects of its workforce, measurement, and products.
Company Specialties:
- Omnichannel
- Ecommerce
- FMCG data
- CPG data
- Data analytics
- SaaS
- Digital shelf
- E-commerce
- Analytics
- Data
- CPG
- CPG data
- Eretail media
- Amazon S&S
- Location-based analytics
- And all location data
Company Website: NielsenIQ for Digital Commerce
ASSUMPTION: NielsenIQ's global presence and comprehensive consumer intelligence services make it an attractive employer for marketing professionals seeking international exposure and innovative challenges.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Global Head of Marketing and working closely with other senior leaders across the organization.
Reporting Structure: The Global Marketing Leader for SA&I will have a team of marketing professionals reporting to them, with a matrixed reporting structure to regional and functional leaders.
Work Arrangement: This role offers a flexible working environment, with a combination of on-site and remote work options available.
Growth Opportunities:
- Progression to a more senior marketing leadership role within NielsenIQ or its parent company, Advent International
- Broadening of responsibilities to include additional regions or product lines
- Development of expertise in strategic analytics and consumer insights, with opportunities to contribute to thought leadership and industry events
ASSUMPTION: This role offers significant opportunities for career growth and development within a dynamic and global organization.
🌍 Location & Work Environment
Office Type: NielsenIQ's London office is a modern, collaborative workspace with state-of-the-art facilities and a focus on employee well-being.
Office Location(s): Blue Fin Building, 110 Southwark Street, London, United Kingdom
Geographic Context:
- London is a major global hub for marketing, advertising, and consumer goods, providing ample opportunities for networking and professional development
- The city offers a vibrant cultural scene, with a wide range of entertainment, dining, and recreational options
- London has a temperate maritime climate, with mild winters and warm summers
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for remote work and adjusted hours as needed.
ASSUMPTION: The dynamic and international nature of NielsenIQ's London office provides a stimulating and diverse work environment for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the NielsenIQ careers portal
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth behavioral and technical interviews with the hiring manager and other senior stakeholders
- Final round interview with the Global Head of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Marketing expertise and industry knowledge
- Leadership and team management capabilities
- Communication and interpersonal skills
- Cultural fit and alignment with NielsenIQ's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, achievements, and skills
- Demonstrate your understanding of NielsenIQ's business and the role of strategic analytics and insights in driving marketing strategy
- Prepare examples of successful marketing campaigns you've led or contributed to, with a focus on data-driven insights and measurable results
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Global Marketing, Strategic Analytics, Consumer Insights, Demand Generation, Brand Strategy, Marketing Analytics, Consumer Behavior Research, Portfolio Optimization, Leadership, Data Analysis, Digital Marketing, Content Marketing, CRM Suites, Marketing Automation, Strategic Planning, Communication Skills
ASSUMPTION: NielsenIQ's recruitment process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit, with a focus on identifying strong leaders who can drive business growth through innovative marketing campaigns and data-driven insights.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM suites (e.g., MS Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Analytics and data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: NielsenIQ provides its employees with access to the tools and technologies needed to perform their jobs effectively, with a focus on leveraging data-driven insights to inform marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Innovation
- One NielsenIQ
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration and stakeholder management
- Data-driven and analytical, with a strong emphasis on leveraging consumer insights to inform marketing strategies
- Agile and adaptable, with a focus on continuous learning and improvement
Self-Assessment Questions:
- How do you align with NielsenIQ's values, and how have you demonstrated these values in your previous roles?
- How do you approach building and maintaining strong relationships with external partners, clients, and stakeholders, and how have you demonstrated success in this area?
- How do you balance strategic thinking with hands-on execution, and how have you demonstrated this balance in your previous roles?
ASSUMPTION: NielsenIQ's culture is characterized by a strong commitment to integrity, respect, excellence, accountability, innovation, and collaboration, with a focus on driving business growth through data-driven insights and innovative marketing campaigns.
⚠️ Potential Challenges
- The dynamic and fast-paced nature of the marketing industry may require frequent adjustments to strategy and tactics
- The global scope of the role may involve managing diverse teams and stakeholders across multiple time zones and cultural contexts
- The need to balance strategic leadership with hands-on execution may require strong time management and prioritization skills
- The competitive nature of the consumer goods and retail industries may present challenges in driving market share and brand preference
ASSUMPTION: The Global Marketing Leader for SA&I will need to be adaptable, resilient, and proactive in addressing the challenges and opportunities presented by the role.
📈 Similar Roles Comparison
- Compared to other global marketing leadership roles, this position places a greater emphasis on strategic analytics and consumer insights, with a focus on driving demand generation and brand strategy
- Within NielsenIQ, this role is part of the company's Strategic Analytics & Insights division, which offers a unique focus on data-driven consumer behavior insights and market trends
- Career progression in this role may involve transitioning to other senior marketing leadership positions within NielsenIQ or its parent company, Advent International
ASSUMPTION: This role offers a unique blend of strategic leadership, data-driven insights, and cross-functional collaboration, with opportunities for career growth and development within a dynamic and global organization.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new product line, utilizing consumer insights and data analytics to inform targeting and messaging strategies
- Conducting a comprehensive brand audit and rebranding initiative to enhance NIQ's brand identity and positioning in the market
- Optimizing NIQ's digital marketing mix and budget allocation to improve ROI and drive demand generation
ASSUMPTION: The Global Marketing Leader for SA&I will have the opportunity to work on high-impact projects that drive business growth and enhance NIQ's brand and market position.
❓ Key Questions to Ask During Interview
- How does this role fit into NielsenIQ's long-term growth strategy, and what are the key priorities for the first 90 days?
- What are the key challenges and opportunities facing the marketing team, and how can this role drive strategic and operational improvements?
- How does NielsenIQ support the professional development and growth of its marketing leaders, and what opportunities are available for career progression within the organization?
- What is the dynamic like between the Global Marketing Leader for SA&I and other senior stakeholders, and how can this role drive collaboration and alignment across the organization?
- How does NielsenIQ measure the success of its marketing campaigns, and what key performance indicators (KPIs) will be used to track progress in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving business growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the NielsenIQ careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience, achievements, and skills, with a focus on strategic analytics, consumer insights, and demand generation
- Prepare examples of successful marketing campaigns you've led or contributed to, with a focus on data-driven insights and measurable results
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the NielsenIQ HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
