📌 Core Information
🔹 Job Title: Global Marketing Leader for Strategic Analytics & Insights (SA&I)
🔹 Company: NielsenIQ
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in global marketing, driving demand generation and brand building
- Leveraging advanced analytics and consumer insights to inform marketing strategies
- Collaborating with global, regional, and local teams to execute marketing campaigns
- Building and maintaining strong relationships with external partners, clients, and stakeholders
- Optimizing marketing effectiveness and driving business growth through data-driven insights
ASSUMPTION: This role requires a strategic mindset with a balance of both high-level thinking and hands-on execution. The ideal candidate will have a proven track record in global marketing, with a strong focus on demand generation and brand strategy.
📋 Key Responsibilities
✅ Serve as a key advisor to the senior leadership team on marketing strategy and insights, contributing to long-term business objectives and demand generation strategies
✅ Direct the creation and execution of external marketing campaigns, ensuring effective communication of NIQ's solutions and brand to target audiences, with a strong focus on demand generation
✅ Lead efforts to drive brand awareness and marketing effectiveness, utilizing data analytics to inform campaign strategies
✅ Collaborate with regional and global teams to ensure seamless execution of marketing and analytics strategies across markets, and build strong relationships with external partners, clients, and stakeholders
✅ Set strategic direction and drive execution across multiple initiatives with notable risk and complexity
ASSUMPTION: This role involves a high degree of strategic planning and execution, requiring strong leadership, communication, and problem-solving skills. The successful candidate will be comfortable working in a complex, matrixed organization and driving results under pressure.
🎯 Required Qualifications
Education: University Degree (Master or higher) in marketing, communications, business management or equivalent experience
Experience: 8-10 years of experience in Marketing, Digital Marketing or Account Management, preferably in B2B or related industry or at marketing agencies with respective clientele
Required Skills:
- Proven expertise in global marketing, strategic analytics, and consumer insights within a large, complex organization
- Strong expertise in demand generation, external marketing, and brand strategy
- Deep understanding of advanced marketing analytics, consumer behavior research, and industry best practices
- Demonstrated success in driving portfolio optimization and executing consumer-centric marketing strategies
- Ability to navigate complex business environments and provide actionable insights that influence strategic decisions
- Exceptional leadership skills with the ability to influence at senior levels, communicate complex ideas, and build consensus
- Strong problem-solving skills with the ability to identify innovative solutions to challenges that have broad business impact
- High-level interpersonal skills to communicate complex ideas, anticipate objections, and persuade senior stakeholders
- Demonstrated ability to collaborate with diverse teams and external partners to deliver results
Preferred Skills:
- Fluency in additional languages beyond English
- Experience working in a multinational corporation or global organization
- Background in data analysis or market research
ASSUMPTION: Given the global nature of this role, candidates with international experience and language skills will be highly valued. Familiarity with the consumer goods industry or related sectors is also beneficial.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (based on industry standards for a role of this level and location)
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time (35-40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a global consumer intelligence company, delivering insights on consumer behavior and market trends to help businesses make informed decisions. The company operates in over 100 markets, covering more than 90% of the world's population.
Company Size: NielsenIQ is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: NielsenIQ was founded in 1923 and has since grown to become a leading provider of consumer and market intelligence.
Company Description:
- NielsenIQ combines advanced analytics and consumer insights to help businesses understand and engage with their target audiences
- The company offers a range of services, including consumer behavior and insights, innovation powered by BASES, brand and media, and analytics and activation
- NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets it measures within its own workforce, and is on a mission to systematically embed inclusion and diversity into all aspects of its workforce, measurement, and products
Company Specialties:
- Consumer Behavior and Insights
- Innovation Powered by BASES
- Brand & Media
- Analytics & Activation
Company Website: NielsenIQ
ASSUMPTION: NielsenIQ's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to various industries and markets. The company's commitment to diversity, equity, and inclusion creates an inclusive work environment that values and respects individual differences.
📊 Role Analysis
Career Level: This role is at the senior leadership level, requiring a high degree of strategic thinking, decision-making, and stakeholder management
Reporting Structure: The Global Marketing Leader for SA&I will report directly to the Senior Vice President of Marketing and will have oversight of a team of marketing professionals
Work Arrangement: This role is based in London, United Kingdom, with flexibility for remote work. The successful candidate will be expected to travel as needed to collaborate with global, regional, and local teams
Growth Opportunities:
- Potential for career progression within the marketing function or broader organization
- Exposure to diverse projects and industries, fostering continuous learning and skill development
- Opportunity to work with and learn from senior leadership and industry experts
ASSUMPTION: Given NielsenIQ's global presence and diverse range of services, there are ample opportunities for career growth and development within the organization. The successful candidate will have the chance to work on high-impact projects and collaborate with senior leaders, fostering their professional growth.
🌍 Location & Work Environment
Office Type: NielsenIQ's London office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): Blue Fin Building, 110 Southwark Street, London, United Kingdom
Geographic Context:
- London is a major global hub for business, finance, and culture, offering a vibrant and dynamic work environment
- The city is home to a diverse range of industries, providing ample opportunities for networking and collaboration
- London's time zone (GMT) facilitates effective communication and collaboration with global teams
Work Schedule: Full-time (35-40 hours per week), with flexibility for remote work
ASSUMPTION: NielsenIQ's London office provides a modern, collaborative work environment that supports productivity and innovation. The city's status as a global hub offers candidates the opportunity to work with diverse teams and clients from around the world.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- In-depth interview with the hiring manager and/or other senior team members to evaluate skills and experience
- Final interview with the Senior Vice President of Marketing or another senior leader to discuss the role and company culture
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and interpersonal skills
- Industry knowledge and marketing expertise
- Cultural fit and alignment with NielsenIQ's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of NielsenIQ's business and the specific requirements of this role in your application materials
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research NielsenIQ's company culture and values to show your enthusiasm and fit for the role
ATS Keywords: Global Marketing, Strategic Analytics, Consumer Insights, Demand Generation, Brand Strategy, Marketing Analytics, Consumer Behavior Research, Portfolio Optimization, Leadership, Data Analysis, Digital Marketing, Content Marketing, Strategic Planning, Communication, Problem Solving, Collaboration, NielsenIQ
ASSUMPTION: NielsenIQ's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role. The company values candidates who demonstrate a strong understanding of its business and a passion for driving marketing excellence.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM suites (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media platforms (e.g., LinkedIn, Facebook, Instagram, Twitter)
- Programmatic advertising platforms (e.g., Google Ads, LinkedIn Ads)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The successful candidate will be proficient in using a range of marketing and data analysis tools to drive campaign effectiveness and optimize marketing performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We foster a culture of continuous learning and improvement
- Integrity: We act with honesty and transparency in all our interactions
- Inclusion: We value and respect individual differences, fostering an inclusive work environment
- Excellence: We strive for the highest standards in all our work
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Agile: We adapt quickly to change and embrace new challenges
- Data-driven: We make decisions based on evidence and insights
- Client-focused: We prioritize our clients' needs and deliver exceptional service
Self-Assessment Questions:
- How do you embody NielsenIQ's value of innovation in your approach to marketing?
- Can you provide an example of a time when you had to adapt quickly to change in a marketing campaign, and how did you handle it?
- How do you ensure that your marketing strategies and tactics align with NielsenIQ's commitment to inclusion and diversity?
ASSUMPTION: NielsenIQ values candidates who demonstrate a strong alignment with its core values and work style. The company seeks individuals who are innovative, agile, data-driven, and client-focused, with a commitment to fostering an inclusive work environment.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds
- Balancing strategic planning and execution in a fast-paced, dynamic business environment
- Adapting to changes in the marketing landscape and consumer behavior
- Ensuring consistent brand messaging and campaign execution across multiple channels and regions
ASSUMPTION: The successful candidate will be comfortable working in a complex, global organization and managing diverse teams. They will be able to adapt quickly to change and balance strategic planning with hands-on execution.
📈 Similar Roles Comparison
- This role is unique in its focus on strategic analytics and insights, requiring a strong background in both marketing and data analysis
- Compared to traditional marketing roles, this position places a greater emphasis on data-driven decision-making and the use of advanced analytics to inform marketing strategies
- Career progression in this role may lead to senior leadership positions within the marketing function or broader organization, with opportunities to specialize in strategic analytics and insights
ASSUMPTION: This role offers a unique opportunity to combine strategic marketing expertise with advanced analytics and consumer insights, providing a strong foundation for career growth and development within the organization.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new product, utilizing advanced analytics to optimize targeting and messaging
- Conducting a comprehensive analysis of the competitive landscape and consumer behavior to inform brand positioning and marketing strategy
- Leading a cross-functional team to optimize the marketing mix and allocation of resources across digital, social, and traditional media channels
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the Global Marketing Leader for SA&I role, requiring a strong background in both marketing and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing challenge facing NielsenIQ in the next 12-24 months, and how this role will contribute to addressing it?
- How does NielsenIQ support the professional development and growth of its marketing team members?
- Can you provide an example of a time when NielsenIQ's marketing team had to pivot or adapt to a significant change in the market or business environment, and how did they handle it?
- How does NielsenIQ measure the success of its marketing campaigns, and how does this role contribute to optimizing marketing effectiveness and ROI?
- What are the key priorities for the Global Marketing Leader for SA&I in the first 90 days in the role?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of NielsenIQ's business, marketing landscape, and the specific requirements of the Global Marketing Leader for SA&I role. They also provide insight into the company's culture, priorities, and approach to marketing excellence.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic marketing expertise and background in data analysis
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview, demonstrating your ability to drive results and optimize marketing performance
- Research NielsenIQ's company culture and values to show your enthusiasm and fit for the role, and prepare thoughtful questions to ask during the interview
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
