📌 Core Information
🔹 Job Title: Global Marketing Manager
🔹 Company: Howden
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategies for two business areas
- Crafting and implementing multi-channel marketing campaigns
- Collaborating with international teams and stakeholders
- Driving marketing initiatives across regions and supporting local execution
- Creating compelling client value propositions and thought leadership content
ASSUMPTION: This role requires a strong communicator with experience in global or international marketing, preferably in the Energy or Natural Resources sector. Familiarity with event planning and additional language skills would be beneficial.
📋 Key Responsibilities
✅ Lead the development and execution of a global marketing and external communications strategy
✅ Craft and roll out fresh, effective marketing campaigns across multiple channels
✅ Engage regularly with UK and international teams to align efforts and share insights
✅ Drive marketing initiatives across regions and support local execution
✅ Craft compelling client value propositions, thought leadership content, and product campaigns
✅ Supervise performance and measure ROI to advise future activity
✅ Advise business leaders with ideas, insights, and regular updates
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in global or international marketing, with a focus on B2B
Required Skills:
- Strong communication skills (written and verbal)
- Organized and accountable with a focus on getting things done
- Positive, proactive, and ready to take initiative
- Experience planning and managing events (virtual and in-person)
- Proficiency in Microsoft Office Suite and marketing automation tools
Preferred Skills:
- Experience in the Energy or Natural Resources sector
- Additional language skills
- Familiarity with CRM systems
ASSUMPTION: While insurance experience is not required, a basic understanding of the industry would be beneficial.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Marketing Manager with 2-5 years of experience in London)
Benefits:
- Competitive pension scheme
- Private medical insurance
- Life assurance
- 25 days' annual leave (plus bank holidays)
- Flexible working arrangements
Working Hours: Full-time, with flexible hybrid working arrangements (2-3 days in the office per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Howden is a global insurance broker and risk advisory firm, operating in over 100 countries worldwide.
Company Size: Howden has 18,000 employees globally, making it a large organization with significant resources and opportunities for career growth.
Founded: Howden was founded in 1994 and has since grown into one of the world's leading insurance brokers.
Company Description:
- Howden is a collective of talented and passionate people, united by a shared passion and no-limits mindset.
- The company offers a range of insurance and risk management services, including underwriting, risk consultancy, and employee benefits.
- Howden's culture is driven by its values: pushing boundaries, supporting each other, and making a positive difference.
Company Specialties:
- Life & pensions
- Mortgages
- Commercial insurance
- Personal insurance
- Financial services
- Employee benefits
Company Website: www.howden.ie
ASSUMPTION: Howden's global presence and large employee base offer ample opportunities for career progression and international exposure.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional looking to take on increased responsibility and drive global marketing strategies.
Reporting Structure: The Global Marketing Manager will report directly to the Head of Global Specialty Practices Marketing and work closely with the Natural Resources and Multi-National Client Practice teams.
Work Arrangement: This role offers a hybrid working arrangement, with 2-3 days in the office per week.
Growth Opportunities:
- Potential to work on high-profile, international marketing campaigns
- Opportunity to develop and implement global marketing strategies
- Possibility to progress to a senior marketing role within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on global projects and progress within the organization.
🌍 Location & Work Environment
Office Type: Howden's London office is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): 1 Creechurch Place, London EC3A 5AF, United Kingdom
Geographic Context:
- London is a major global financial hub, with a vibrant business ecosystem
- The city offers excellent networking opportunities and access to industry events
- London is home to a diverse range of cultures and cuisines, providing a rich cultural experience
Work Schedule: The standard working week is Monday to Friday, with flexible hybrid working arrangements available.
ASSUMPTION: London's status as a global financial hub and vibrant business ecosystem make it an ideal location for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Head of Global Specialty Practices Marketing
Key Assessment Areas:
- Communication skills (written and verbal)
- Global marketing experience
- Event planning and management
- Cultural fit and alignment with Howden's values
Application Tips:
- Tailor your resume and cover letter to highlight your global marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Howden's values and be prepared to discuss how you embody them
- Practice your interview skills and be ready to discuss your approach to global marketing
ATS Keywords: Global marketing, international marketing, event planning, stakeholder engagement, client value propositions, thought leadership, performance measurement, hybrid working, London
ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, global marketing experience, and cultural fit with Howden.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Push boundaries
- Support each other
- Make a positive difference
Work Style:
- Collaborative and team-oriented
- Proactive and solution-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody Howden's values in your daily work?
- How do you approach working with diverse, international teams?
- How do you stay organized and manage multiple projects simultaneously?
ASSUMPTION: Candidates who demonstrate a strong alignment with Howden's values and a collaborative work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and projects simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working with teams across different time zones and cultures
- Balancing the demands of global marketing with local execution
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and cultural sensitivity.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on global strategy and stakeholder engagement
- Experience in the Energy or Natural Resources sector is helpful but not crucial, as the role involves working with two distinct business areas
- Career progression opportunities are available within Howden's global marketing team and broader organization
ASSUMPTION: This role offers a unique blend of global strategy, stakeholder engagement, and local execution, setting it apart from other marketing positions.
📝 Sample Projects
- Developing and executing a global marketing campaign for Howden's Natural Resources practice
- Creating a thought leadership piece on the future of energy and its impact on the insurance industry
- Planning and managing a virtual event for Howden's Multi-National Client Practice team
ASSUMPTION: These sample projects illustrate the global, strategic, and tactical nature of the role, highlighting the need for a versatile and adaptable marketing professional.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader global marketing strategy for Howden?
- What are the key priorities for the first 90 days in this role?
- How does the team support each other and collaborate on projects?
- What opportunities are there for professional development and growth within the organization?
- How does the company approach work-life balance and flexible working arrangements?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your global marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Howden's values and be prepared to discuss how you embody them
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
