📌 Core Information
🔹 Job Title: Global Marketing Manager
🔹 Company: Howden
🔹 Location: London
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (London-based)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategies for two business areas
- Crafting and rolling out marketing campaigns across multiple channels
- Engaging with international teams to align efforts and share insights
- Driving marketing initiatives across regions and supporting local execution
- Crafting compelling client value propositions, thought leadership content, and product campaigns
- Measuring performance and ROI to advise future activity
- Advising business leaders with ideas, insights, and regular updates
ASSUMPTION: This role requires a strong communicator who is comfortable engaging with various stakeholders, from interns to the C-suite. Experience in global or international marketing is a plus, but not crucial.
📋 Key Responsibilities
✅ Leading the development and execution of a global marketing and external communications strategy
✅ Crafting and rolling out fresh, effective marketing campaigns across multiple channels
✅ Engaging regularly with UK and international teams to align efforts and share insights
✅ Driving marketing initiatives across regions and supporting local execution
✅ Crafting compelling client value propositions, thought leadership content, and product campaigns
✅ Supervising performance and measuring ROI to advise future activity
✅ Advising business leaders with ideas, insights, and regular updates
ASSUMPTION: This role involves a high degree of collaboration and stakeholder management, requiring strong communication and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on global or international marketing preferred
Required Skills:
- Strong communication skills, both written and verbal
- Organized and accountable, with a focus on getting things done
- Positive, proactive, and ready to take initiative
- Experience planning and managing events (virtual and in-person)
Preferred Skills:
- Experience in Energy or Natural Resources
- Additional language skills
ASSUMPTION: Candidates from diverse career paths are encouraged to apply, as insurance experience is not required.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (AI-estimated, based on market research for similar roles in London)
Benefits:
- Competitive benefits package
- Flexible working hours and hybrid work arrangement
- Opportunities for career progression and professional development
Working Hours: Full-time, 35 hours per week (Monday - Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break)
ASSUMPTION: The salary range is an estimate based on market research for similar roles in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 201-500 employees
Founded: 1994 (as part of Hyperion Insurance Group)
Company Description:
- Howden is a collective of talented and passionate insurance professionals worldwide
- They offer services across insurance and reinsurance, underwriting, risk consultancy, and employee benefits
- Howden's strength lies in its ability to collaborate as a powerful international team
Company Specialties:
- Life & pensions
- Mortgages
- Commercial insurance
- Personal insurance
- Financial services
- Employee benefits
Company Website: www.howden.ie
ASSUMPTION: Howden's culture is unique, with a shared passion and no-limits mindset driving its success.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth
Reporting Structure: Reports directly to the Global Head of Marketing
Work Arrangement: Hybrid (2-3 days per week in the London office)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on international projects and gain global experience
- Chance to develop skills in event planning, content creation, and performance measurement
ASSUMPTION: This role offers a unique opportunity to work on global marketing campaigns and collaborate with international teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): One Creechurch Place, London
Geographic Context:
- London is a vibrant, multicultural city with a thriving business scene
- Howden's office is located in the heart of the City of London, close to major transportation links
- The area offers numerous amenities, including restaurants, cafes, and shops
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the flexibility to work from home 2-3 days per week.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- First-round interview with the Global Head of Marketing
- Final-round interview with the hiring manager and/or other stakeholders
Key Assessment Areas:
- Communication skills and ability to engage with various stakeholders
- Marketing strategy and campaign development
- Event planning and management
- Performance measurement and ROI analysis
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Howden's unique culture
- Prepare examples of successful marketing campaigns you've worked on and the results they achieved
ATS Keywords: Global marketing, international marketing, campaign development, stakeholder engagement, performance measurement, ROI analysis, event planning
ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, marketing expertise, and cultural fit with Howden.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing campaigns and projects the candidate works on.
👔 Cultural Fit Considerations
Company Values:
- Bravery: Pushing boundaries and trying new things
- Support: Helping each other in everyday moments and bigger challenges
- Determination: Making a positive difference at work and beyond
Work Style:
- Collaborative: Working together across borders to bring ambitious ideas to life
- Proactive: Taking ownership and making a difference
- Adaptable: Embracing change and continuous learning
Self-Assessment Questions:
- Do you thrive in a collaborative, international work environment?
- Are you proactive and comfortable taking initiative?
- Do you embrace change and continuous learning?
ASSUMPTION: Howden's culture is unique, with a strong emphasis on collaboration, proactivity, and determination.
⚠️ Potential Challenges
- Managing multiple stakeholders and aligning efforts across international teams
- Balancing global marketing strategies with local execution
- Keeping up with industry trends and best practices in a fast-paced environment
- Adapting to a hybrid work arrangement and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong communication skills, organizational prowess, and a proactive approach.
📈 Similar Roles Comparison
- Compared to other global marketing roles, this position offers a unique opportunity to work on international campaigns and collaborate with diverse teams
- Howden's culture sets it apart from other insurance companies, with a strong emphasis on collaboration and innovation
- This role provides opportunities for career growth and professional development within the marketing team
ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a global marketing campaign for the Natural Resources practice
- Creating thought leadership content for the Multi-National Client Practice
- Planning and managing an international industry event
ASSUMPTION: These sample projects are based on the key responsibilities and required qualifications outlined in the job description.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Howden?
- What are the biggest challenges facing the Natural Resources and Multi-National Client Practices, and how can marketing support their growth?
- How does Howden support the professional development and career growth of its marketing team members?
- What is the expected timeline for onboarding and ramping up in this role?
- How does the hybrid work arrangement work in practice, and what resources are available to support remote work?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's marketing strategy, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on and the results they achieved
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
