- Job Title: Global Marketing Manager – Building Automation Services
- Company: Siemens
- Location: Alpharetta, GA, United States
- Job Type: Remote
- Category: Marketing
- Date Posted: April 29, 2025
🚀 Job Overview
- Key aspects of this role include:
- Developing and executing comprehensive marketing plans for Building Automation Services
- Collaborating with cross-functional teams to ensure alignment with overall marketing strategy and objectives
- Defining and communicating the value proposition for building automation solutions
- Leading the strategic narrative for building automation services and promoting Siemens as a leader in the industry
- Creating customer-centric content for various channels, including digital assets, sales collateral, whitepapers, and event materials
- Using market, customer, and competitive insights to drive marketing initiatives and identify growth opportunities
- Conducting research to gather actionable insights and stay ahead of industry trends
- Collaborating with global and remote teams to translate marketing strategies into effective campaigns and ensure consistent messaging
- Staying updated on the latest marketing best practices and benchmarking to continually improve marketing activities
📋 Key Responsibilities
- Develop and execute comprehensive marketing plans for Building Automation Services, including creating marketing campaigns, content, and collateral
- Collaborate with cross-functional teams, including Technical Units, Countries, Communications, and Offer Marketing, to ensure alignment with overall marketing strategy and objectives
- Define and communicate the value proposition for building automation solutions, highlighting their unique features and benefits
- Lead the strategic narrative for building automation services, providing guidance to demand generation and sales teams in positioning and promoting our offerings
- Create customer-centric content for various channels, including digital assets, sales collateral, whitepapers, and event materials
- Use market, customer, and competitive insights to drive marketing initiatives and identify growth opportunities
- Conduct research to gather actionable insights and stay ahead of industry trends
- Collaborate with global and remote teams to translate marketing strategies into effective campaigns and ensure consistent messaging
- Promote Siemens' Building Automation Services and contribute to positioning Siemens as a leader in the industry
- Stay updated on the latest marketing best practices and benchmarking to continually improve marketing activities
🎯 Required Qualifications
- Education: Bachelor's degree in marketing or business administration
- Experience: Minimum of 7 years of experience in B2B marketing position
- Required Skills:
- Proven track record in developing and executing successful marketing plans on a global scale
- Experience in creating impactful marketing campaigns and content that resonate with target audiences
- Proficient in conducting market research, competitive analysis, and identifying growth opportunities
- Excellent communication skills, both written and verbal, with the ability to convey complex ideas clearly and engagingly
- Strong project management skills and ability to work effectively in a cross-functional, global team environment
- Familiarity with digital marketing strategies and tools for demand generation
- Self-motivated and results-oriented, with the ability to prioritize and meet deadlines
- Preferred Qualifications:
- 5 years of experience in the building automation industry
- Certifications in marketing or building automation services would be advantageous
- Understanding of building automation concepts, practices, and regulations
- Proven track record in developing and executing successful marketing plans on a global scale
- Experience in creating impactful marketing campaigns and content that resonate with target audiences
- Proficient in conducting market research, competitive analysis, and identifying growth opportunities
- Excellent communication skills, both written and verbal, with the ability to convey complex ideas clearly and engagingly
- Strong project management skills and ability to work effectively in a cross-functional, global team environment
- Familiarity with digital marketing strategies and tools for demand generation
- Self-motivated and results-oriented, with the ability to prioritize and meet deadlines
💰 Compensation & Benefits
- Salary Range: $89,670 - $153,720 plus an annual incentive target
- Benefits:
- Health and wellness benefits (details available [here](https://www.benefitsquickstart.com/siemens/index.html))
- Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
- Industry: Industry, Infrastructure, Transport, and Healthcare
- Company Size: Large (10,001+ employees)
- Founded: 1847 (Berlin, Germany)
- Company Description: Siemens is a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation and advanced healthcare, Siemens creates technology with purpose, adding real value for customers. By combining the real and the digital worlds, Siemens empowers its customers to transform their industries and markets, helping them to transform the everyday for billions of people.
- Company Specialties: Automation and digitalization, electrification, and digitalization, smart infrastructure, and advanced manufacturing
📊 Role Analysis
- Career Level: Mid-level to senior-level marketing role
- Reporting Structure: Reports directly to the Head of Marketing for Building Automation Services
- Work Arrangement: Remote, supporting the East Coast of the US
- Growth Opportunities:
- Potential to lead marketing efforts for other Siemens business units or regions
- Opportunities to expand skills in global marketing, team leadership, and strategic planning
🌍 Location & Work Environment
- Office Type: Remote (100% remote work arrangement)
- Office Location(s): Alpharetta, GA, United States (primary location)
- Geographic Context: The role supports the East Coast of the US, with a primary focus on the Eastern Time Zone (ET)
- Work Schedule: Full-time, with flexible hours and the ability to work independently
💼 Interview & Application Insights
- Typical Process: Online application submission, phone or video screening, behavioral interviews, and final round interviews with key stakeholders
- Key Assessment Areas: Marketing strategy, campaign development, content creation, market research, and cross-functional collaboration
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions focusing on marketing strategy, campaign development, and cross-functional collaboration
- Research Siemens' Building Automation Services and understand their unique value proposition
- Practice your presentation skills, as you may be asked to present your marketing ideas during the interview process
- Company Values: Innovation, Responsibility, Excellence, and Sustainability
- Work Style: Collaborative, agile, and data-driven, with a focus on continuous improvement and innovation
- Self-Assessment Questions:
- How do you align with Siemens' company values, particularly in the context of this role?
- Describe your experience working in a remote, global team environment and how you ensure consistent messaging and collaboration
- How do you stay updated on industry trends and incorporate them into your marketing strategies?
⚠️ Potential Challenges
- Balancing global marketing strategies with regional needs and preferences
- Managing cross-functional teams and stakeholders with varying priorities and expectations
- Keeping up with the latest marketing technologies and trends in the building automation industry
- Ensuring consistent branding and messaging across multiple channels and regions
📈 Similar Roles Comparison
- How this role differs from related positions:
- Focuses on building automation services specifically, rather than broader marketing roles within Siemens or other companies
- Requires a deep understanding of building automation concepts, practices, and regulations
- Emphasizes global marketing strategy and execution, rather than local or regional marketing roles
- Industry-specific context:
- The building automation industry is experiencing significant growth due to increasing demand for energy efficiency and sustainability
- Marketing professionals in this industry must stay informed about emerging technologies, regulations, and market trends
- Career path comparison:
- This role offers opportunities to advance to senior marketing leadership positions within Siemens or other global organizations
- Gaining experience in global marketing strategy and execution can open doors to roles in other industries or functions
📝 Sample Projects
- Developing a global marketing campaign for a new building automation solution, including market research, competitive analysis, and content creation
- Creating a customer-centric whitepaper series highlighting the benefits of building automation for various industries and use cases
- Collaborating with the sales team to develop targeted marketing materials for key accounts and strategic partnerships
💡 Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Siemens' Building Automation Services?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the building automation industry, and how can marketing efforts address them?
- How does the company measure the success of its marketing campaigns and initiatives?
📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://jobs.siemens.com/careers/job/563156124585289-global-marketing-manager-%E2%80%93-building-automation-services-alpharetta-georgia-united-states-of-america)
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions focusing on marketing strategy, campaign development, and cross-functional collaboration
- Research Siemens' Building Automation Services and understand their unique value proposition
- Practice your presentation skills, as you may be asked to present your marketing ideas during the interview process
- Follow up with the hiring manager after your interview, expressing your interest in the role and any additional insights you gained during the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
