Global Marketing Manager - Expert Data

📌 Core Information

🔹 Job Title: Global Marketing Manager - Expert Data

🔹 Company: Haleon

🔹 Location: London Bankside, UK

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Establishing data standards and scalable measures for the Expert Channel
• Partnering with various teams to ensure effective data management and reporting tools
• Supporting capability initiatives and forums relevant to the use of Expert data
• Working closely with governance teams to manage HCP data and processes
• Collaborating with BUs to enhance data quality and measure impact

ASSUMPTION: This role requires a strategic mindset, excellent stakeholder management skills, and a deep understanding of data management to drive the Expert Channel's success.

📋 Key Responsibilities

✅ Establish appropriate data standards and scalable measures for the Expert Channel

✅ Partner with data visibility squads to ensure BUs and global teams have the right measurement tools

✅ Support capability initiatives and forums relevant to the use of Expert data

✅ Work closely with governance teams to proactively manage HCP data and processes

✅ Collaborate with BUs to understand opportunities to enhance data quality and measure impact

✅ Partner with CBIA and D&T teams to ensure Lead & Lag measurement frameworks are in place for Expert

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or Data Science)

Experience: 5-10 years of experience in data management, marketing, or a related field

Required Skills:

• Proven experience in managing and activating owned data sets
• Experience in establishing measurement frameworks
• Data governance and domain/sub-domain management
• Prioritizing demand and stakeholder management
• Building and bringing together internal networks to align on best practice
• Establishing and maintaining service models that drive enterprise efficiency
• Effective change management and capability building

Preferred Skills:

• Experience in the pharmaceutical or consumer health industry
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in data-driven marketing, particularly in the pharmaceutical or consumer health industry, will have a competitive edge.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (based on industry standards for the role, experience level, and location)

Benefits:

• Competitive pension scheme
• Private medical insurance
• 25 days' annual leave
• Flexible working arrangements

Working Hours: Full-time, Monday to Friday, with flexibility for hybrid working

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in the UK. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights 🔍 Company Context

Industry: Consumer Health, part of the Consumer Services sector

Company Size: 10,001+ employees (Large enterprise)

Founded: 2022 (Newly established, following the spin-off from GlaxoSmithKline)

Company Description:

• Haleon is a world-leading consumer health company, focused on improving everyday health for billions of people
• It offers a portfolio of category-leading brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum
• The company combines deep human understanding and trusted science to deliver innovative health solutions

Company Specialties:

• Consumer health products
• Over-the-counter medicines
• Vitamins and supplements

Company Website: www.haleon.com

ASSUMPTION: Haleon is a new company, but its brands have a long history and strong market presence. This role offers an opportunity to shape the future of a well-established organization in the consumer health sector.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth and progression

Reporting Structure: This role reports directly to the Global Marketing Director – Expert Data & Targeting, with a matrixed reporting line to various business units

Work Arrangement: Hybrid working, with a combination of on-site and remote work

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the role
• Opportunities to work on global projects and collaborate with diverse teams
• Possibility to transition into other marketing or data-focused roles within the organization

ASSUMPTION: This role offers a unique opportunity to make a significant impact on Haleon's Expert Channel and drive its success through effective data management and strategic marketing.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in London Bankside

Office Location(s): 103 Wandsworth Road, London SW8 2LG, UK

Geographic Context:

• London Bankside is a vibrant, multicultural neighborhood in central London
• The office is located near the River Thames and is close to various amenities, including shops, restaurants, and public transportation
• The area is well-connected, with easy access to major transportation hubs, such as London Waterloo and London Victoria

Work Schedule: Standard office hours, with flexibility for hybrid working

ASSUMPTION: The London Bankside office offers a dynamic and engaging work environment, with easy access to amenities and transportation options.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the hiring manager and other stakeholders
• Final interview with the Global Marketing Director – Expert Data & Targeting

Key Assessment Areas:

• Data management and analysis skills
• Strategic thinking and problem-solving abilities
• Stakeholder management and communication skills
• Cultural fit and alignment with Haleon's values

Application Tips:

• Highlight relevant experience in data management, marketing, or a related field
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of your data analysis and strategic thinking skills to discuss during the interview
• Research Haleon's mission, values, and recent initiatives to demonstrate your understanding of the company and its goals

ATS Keywords: Data management, measurement frameworks, data governance, stakeholder management, internal networking, service models, change management, capability building

ASSUMPTION: The interview process for this role will focus on assessing the candidate's data management skills, strategic thinking, and cultural fit with Haleon's values and mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data visualization tools (e.g., Tableau, Power BI)
• Data management and analysis software (e.g., SQL, Python, R)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role will depend on the specific data management and analysis tasks involved in the position.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Innovation
• Integrity
• Performance
• Trust

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a proven track record of managing and activating owned data sets?
• Are you comfortable working in a matrixed organization and collaborating with diverse teams?
• Do you thrive in a data-driven environment and enjoy analyzing complex data sets to derive insights?

ASSUMPTION: Haleon values candidates who are passionate about improving everyday health, embrace a data-driven approach, and demonstrate strong collaboration and communication skills.

⚠️ Potential Challenges

• Managing competing priorities and stakeholder demands
• Balancing global and local data management needs
• Ensuring data quality and consistency across multiple sources
• Keeping up with the latest data management trends and technologies

ASSUMPTION: This role may present challenges related to data management, stakeholder communication, and balancing global and local priorities. Successful candidates will be adaptable, results-focused, and able to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Global Marketing Manager - this role focuses on data management and strategic marketing for the Expert Channel, while other marketing roles may focus on brand management, product marketing, or digital marketing
• Industry-specific context - this role is specific to the consumer health industry, with a focus on over-the-counter medicines and health supplements
• Career path comparison - this role offers opportunities for growth and progression within the marketing or data-focused functions of the organization

ASSUMPTION: This role is unique in its focus on data management and strategic marketing for the Expert Channel within the consumer health industry. However, it shares similarities with other marketing and data-focused roles in terms of required skills and career progression opportunities.

📝 Sample Projects

• Developing and implementing a data governance framework for the Expert Channel
• Analyzing HCP data to identify trends and opportunities for targeted marketing campaigns
• Collaborating with cross-functional teams to enhance data quality and consistency across the organization

ASSUMPTION: These sample projects are intended to illustrate the types of data management and strategic marketing tasks that may be involved in this role. Actual projects may vary depending on the specific needs and priorities of the organization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the Expert Channel?
• What are the key priorities for this role in the first 90 days?
• How does Haleon support the professional development and growth of its employees?
• What is the expected timeline for reviewing and updating the data management and measurement frameworks for the Expert Channel?
• How does this role collaborate with other marketing and data-focused teams within the organization?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, expectations, and opportunities for growth and collaboration. Candidates should tailor their questions to demonstrate their interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your data analysis and strategic thinking skills to discuss during the interview
• Research Haleon's mission, values, and recent initiatives to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.