Global Marketing Manager

📌 Core Information

🔹 Job Title: Global Marketing Manager

🔹 Company: Roche

🔹 Location: Rotkreuz, Switzerland (with secondary locations in Basel, San Cugat, and Indianapolis)

🔹 Job Type: Full-Time

🔹 Category: Biotechnology Research

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with up to 30% travel)

🚀 Job Overview

Key aspects of this role include:

• Leading product marketing programs for healthcare insights digital products, with a focus on the navify Algorithm Suite
• Collaborating with cross-functional teams to develop and execute product go-to-market strategies
• Creating compelling sales materials and training to enable sales teams
• Developing and implementing marketing campaigns to drive product adoption and awareness
• Supporting regions and affiliates in selling "scale-it" products

ASSUMPTION: This role requires a strong understanding of medical informatics and clinical algorithms, as well as experience in product marketing or software product marketing.

📋 Key Responsibilities

✅ Develop a strong and differentiated product value proposition, in collaboration with product, market development, and other teams

✅ Collaborate with Market Development on products’ GTM strategies and lead development of messaging, aligning product marketing plans across global and affiliate teams

✅ Activate sales teams through training and compelling sales materials, including sales decks, demos, and other customer-facing collateral

✅ Collaborate with the Marketing and Customer Programs team, Lifecycle team, and affiliates to integrate products into prioritized campaigns or develop standalone product campaigns

✅ Support regions and affiliates in selling "scale-it" products

ASSUMPTION: This role requires excellent communication, presentation, and stakeholder management skills to effectively collaborate with various teams and customers.

🎯 Required Qualifications

Education: Bachelor's degree in a technical or science field, with a preference for marketing or an MBA

Experience: 3-5 years of relevant experience, preferably in clinical marketing or medical informatics

Required Skills:

• Proven track record in building and executing product marketing strategies
• Strong business acumen and work ethic
• Excellent listening, oral, and written communication/presentation skills
• Ability to operate in a fast-paced environment
• Good understanding of the medical and clinical landscape

Preferred Skills:

• Experience with medical informatics and medical algorithms
• Affiliate experience
• Good understanding of digital health transformation

ASSUMPTION: Candidates with relevant experience in the biotechnology or pharmaceutical industry are strongly preferred.

💰 Compensation & Benefits

Salary Range: CHF 120,000 - 160,000 per year (estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package
• Relocation benefits not available for this job posting

Working Hours: Full-time, with up to 30% travel required

ASSUMPTION: The salary range is estimated based on industry standards for a Global Marketing Manager role in the biotechnology industry, with 3-5 years of experience, and considering the location in Switzerland.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research - Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives. They are the world’s largest biotech company, with a strong presence in personalized healthcare, diagnostics, and diabetes care.

Company Size: 10,001+ employees - Roche offers a large, diverse, and collaborative work environment, with opportunities for professional growth and development.

Founded: 1896 - Roche has a rich history and a strong commitment to innovation, sustainability, and improving patient access to medical innovations.

Company Description:

• Roche is a global leader in biotechnology, with a strong focus on personalized healthcare and innovative medicines
• The company is committed to sustainability and improving patient access to medical innovations
• Roche offers a collaborative and innovative work environment, with opportunities for professional growth and development

Company Specialties:

• Biotechnology
• Innovation
• Personalized healthcare
• Diagnostics
• Pharmaceuticals
• Research
• Healthcare technology
• Big data

Company Website: http://www.roche.com/

ASSUMPTION: Roche's strong commitment to innovation, sustainability, and improving patient access to medical innovations makes it an attractive employer for candidates seeking to make a global impact in the biotechnology industry.

📊 Role Analysis

Career Level: Mid-level - This role offers an opportunity to grow and develop marketing skills in a global, cross-functional environment.

Reporting Structure: The Global Marketing Manager reports to the Product Marketing Subchapter Lead within the Roche Information Solutions Marketing and Global Customer Programs team.

Work Arrangement: On-site, with up to 30% travel required

Growth Opportunities:

• Potential to work on multiple products and campaigns, gaining diverse experience in product marketing
• Opportunity to collaborate with global and affiliate teams, expanding professional network
• Potential to take on additional responsibilities or leadership roles as the team and products grow

ASSUMPTION: This role offers a unique opportunity to gain experience in global product marketing, working with a wide range of teams and stakeholders.

🌍 Location & Work Environment

Office Type: On-site, with multiple office locations available

Office Location(s): Rotkreuz, Basel, San Cugat, and Indianapolis

Geographic Context:

• Rotkreuz and Basel are located in Switzerland, with a high quality of life, excellent healthcare, and a multicultural environment
• San Cugat is located near Barcelona, Spain, offering a Mediterranean climate and vibrant cultural scene
• Indianapolis is located in the United States, with a lower cost of living and a friendly, Midwestern atmosphere

Work Schedule: Full-time, with up to 30% travel required

ASSUMPTION: The preferred location for this role is Rotkreuz, Switzerland, but the secondary locations of Basel, San Cugat, and Indianapolis offer alternative options with unique cultural and geographic contexts.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final round interview with senior leadership

Key Assessment Areas:

• Product marketing strategy and execution
• Cross-functional team collaboration
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Roche's values

Application Tips:

• Highlight relevant experience in product marketing, clinical marketing, or medical informatics
• Demonstrate strong business acumen and strategic thinking
• Showcase excellent communication and presentation skills
• Prepare for behavioral and situational interview questions focused on product marketing scenarios
• Research Roche's products, company culture, and values to show your enthusiasm and fit for the role

ATS Keywords: Product Marketing, Global Marketing, Medical Informatics, Clinical Decision Support, Sales Enablement, Marketing Campaigns, Cross-Functional Collaboration, Business Acumen, Communication Skills, Stakeholder Management, Digital Health Transformation, Clinical Marketing, IVD Product Marketing

ASSUMPTION: Roche's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on strategic product marketing and cross-functional collaboration.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the products' needs.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Fairness
• Collaboration
• Innovation
• Courage

Work Style:

• Collaborative and team-oriented
• Results-driven and action-oriented
• Adaptable and flexible
• Strategic and forward-thinking
• Committed to continuous learning and development

Self-Assessment Questions:

• Do you align with Roche's core values, and can you provide examples of how you've demonstrated these values in your previous roles?
• How do you approach working with cross-functional teams, and can you share an example of a successful collaboration?
• How do you stay up-to-date with industry trends and new technologies, and how have you applied this knowledge in your previous roles?

ASSUMPTION: Roche values candidates who demonstrate strong alignment with their core values, a collaborative work style, and a commitment to continuous learning and development.

⚠️ Potential Challenges

• Working in a fast-paced, global environment with multiple stakeholders
• Managing competing priorities and tight deadlines
• Navigating a large, complex organization with diverse teams and cultures
• Adapting to changes in product priorities, market demands, and organizational structure

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic, global work environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position offers a unique focus on healthcare insights digital products and the navify Algorithm Suite
• Roche's global presence and commitment to innovation provide opportunities for growth and development not typically found in smaller organizations
• This role requires a strong understanding of medical informatics and clinical algorithms, which may not be necessary for other product marketing positions

ASSUMPTION: Candidates should consider their interest in healthcare insights digital products, global work environments, and the specific requirements of this role when comparing it to other product marketing opportunities.

📝 Sample Projects

• Developing a go-to-market strategy for a new clinical decision support algorithm within the navify Algorithm Suite
• Creating a targeted marketing campaign to increase adoption of an existing healthcare insights digital product among a specific customer segment
• Collaborating with sales teams to create compelling sales materials and training for a new product launch

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and collaborative nature of the Global Marketing Manager role at Roche.

❓ Key Questions to Ask During Interview

• Can you describe the current product marketing strategy for the navify Algorithm Suite, and how this role will contribute to its evolution?
• How does the Global Marketing Manager collaborate with regional and affiliate teams to ensure consistent and effective product marketing across the organization?
• Can you provide an example of a successful product launch or marketing campaign within Roche, and what made it successful?
• How does Roche support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will the team support my onboarding and success?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the organization, and their fit within the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant experience in product marketing, clinical marketing, or medical informatics
• Prepare for behavioral and situational interview questions focused on product marketing scenarios
• Research Roche's products, company culture, and values to show your enthusiasm and fit for the role
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.