🔹 Job Title: Global OEM Strategy and Marketing Lead
🔹 Company: Rockwell Automation
🔹 Location: Brussels, Belgium (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Strategy
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 office days per week)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the OEM space within industrial automation.
✅ Developing and communicating a multi-year OEM technical, marketing, and sales strategy
✅ Ensuring close alignment and buy-in with key stakeholders through working sessions and ongoing updates
✅ Maintaining strong relationships with global sales leaders and industry marketers to gain market and customer insights
✅ Participating in industry associations to maintain knowledge of innovative technologies and promote Rockwell as an industry leader
✅ Conducting qualitative and quantitative research to understand customer needs and communicate impact to stakeholders
✅ Building and nurturing relationships with key OEM partners to position Rockwell's products and services effectively
✅ Working closely with the product development team to ensure offerings align with OEM partner needs
✅ Developing and executing global marketing campaigns to address customer needs and integrate new offerings
✅ Creating business cases and conducting return-on-investment financial analysis to justify and prioritize strategic options
✅ Building a culture of strong engagement and accountability with direct and indirect teams
ASSUMPTION: This role requires a balance between strategic thinking and hands-on execution, with a focus on driving results through collaboration and influence.
Education: Bachelor's degree
Experience: 10+ years of strategy and marketing experience leading cross-regional and -functional teams across global matrix organizations
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in OEM strategy and marketing, combined with proven leadership and collaboration skills, will be most successful in this role.
Salary Range: €80,000 - €120,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on market research and the requirements of the role. The final offer will be determined based on the candidate's qualifications and experience.
Industry: Rockwell Automation is a global leader in industrial technology and digital transformation, focusing on helping manufacturers be more productive, sustainable, and agile.
Company Size: Rockwell Automation has 28,000+ employees worldwide, providing a large and diverse work environment.
Founded: Rockwell Automation was founded in 1903 and has a rich history of innovation and growth.
Company Description:
Company Specialties:
Company Website: http://www.rockwellautomation.com/
ASSUMPTION: Rockwell Automation's large size and global presence provide ample opportunities for career growth and development.
Career Level: This role is a senior-level position, requiring a high degree of strategic thinking and leadership.
Reporting Structure: The Global OEM Strategy and Marketing Lead reports directly to the Director, Global Industry Strategy & Marketing.
Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Rockwell Automation's OEM strategy.
Office Type: Rockwell Automation's offices are modern and collaborative workspaces, designed to foster innovation and teamwork.
Office Location(s): Brussels, Belgium (with the option to work remotely for the remaining days of the week)
Geographic Context:
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 3:00 PM. Employees are expected to be available during these hours for meetings and collaboration.
ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good balance between office collaboration and remote work, allowing employees to maintain a healthy work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: OEM strategy, marketing, sales strategy, cross-functional leadership, market research, customer insights, competitive analysis, product development, global marketing campaigns, stakeholder engagement, financial analysis, value proposition development, team building, coaching, mentoring, collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and industry knowledge, as well as their ability to work effectively in a global matrix organization.
ASSUMPTION: The required tools and technologies for this role are standard for the industry and can be easily learned by candidates with relevant experience.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Rockwell Automation's values and work style will be most successful in this role.
ASSUMPTION: These challenges can be overcome by candidates with strong leadership, collaboration, and adaptability skills, as well as a deep understanding of the OEM space and the industrial automation market.
ASSUMPTION: This role offers a unique opportunity to drive global OEM strategy and marketing within the industrial automation market, with potential for career growth and development.
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, as well as the opportunity to make a significant impact on Rockwell Automation's OEM business.
ASSUMPTION: These questions will help candidates better understand the role, the organization, and the opportunities for growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.