Global Portfolio Platforms Marketing Manager

📌 Core Information

🔹 Job Title: Global Portfolio Platforms Marketing Manager

🔹 Company: Diageo

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full-time, Permanent

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing global marketing strategies for an omnichannel consumer journey
• Elevating digital presence and deepening customer engagement through personalized communication and community-driven experiences
• Collaborating with global and market teams to increase recruitment into brands using the power of the portfolio
• Building and scaling CRM and loyalty strategies to drive personalized, timely, and impactful messaging
• Optimizing email sign-up flows, exit-intent popups, and gamified acquisition mechanics
• Ensuring compliance with privacy regulations and working with CDP and data teams to capture data in the database
• Fostering a strong user community around the brand through online forums, user-generated content, ambassador programs, and social interaction
• Partnering with global product management teams to build brand experiences into the consumer journey
• Monitoring key performance indicators and driving continuous improvement and operational excellence

ASSUMPTION: This role requires a strategic and creative marketing manager with a strong analytical background to drive customer-centric storytelling and build meaningful digital experiences.

📋 Key Responsibilities

✅ Work closely with the portfolio platform marketing team to create and implement global marketing strategies for an omnichannel consumer journey, ensuring close partnership with markets to support their business goals.

✅ Own and evolve the CRM strategy to drive personalized, timely, and impactful messaging across key touchpoints, ensuring consistency with overall brand strategy.

✅ Develop and implement lifecycle campaigns to improve user onboarding, retention, and reactivation.

✅ Lead efforts to grow the first-party data ecosystem via smart lead capture, gated content, referral programs, and personalization tools.

✅ Optimize email sign-up flows, exit-intent popups, and gamified acquisition mechanics.

✅ Work closely with Legal to ensure compliance with privacy regulations and with the CDP and data teams to ensure all data is captured in our database in a way that can be activated by markets.

✅ Develop strategies to foster a strong user community around the brand—online forums, user-generated content, ambassador programs, and social interaction.

✅ Partner with the global product management team to build brand experiences into the consumer journey that match the CRM strategy and brand strategy, as well as informing new features and capabilities to support community building.

✅ Work with analytics teams to monitor key performance indicators such as CLTV, CAC, conversion, and more, ensuring total performance is taken into account for key test and learn opportunities.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive brand growth and customer engagement.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in a relevant field

Experience: 5+ years of experience in brand, CRM, or digital marketing

Required Skills:

• Proven success building and scaling CRM and loyalty strategies either from a global or a local market team
• Experience working with major marketing automation platforms (e.g., Salesforce Marketing Cloud)
• Strong analytical skills—comfortable with customer segmentation, A/B testing, and performance measurement
• Excellent communication and project management skills; ability to drive alignment across partner groups
• Passion for customer-centric storytelling and building meaningful digital experiences
• Experience with CDPs and data management (i.e., Treasure Data)
• Familiarity with customer research methodologies and voice-of-customer programs

Preferred Skills:

• Experience with the Diageo portfolio of brands
• Fluency in multiple languages

ASSUMPTION: Candidates should have a proven track record in driving customer engagement and brand growth through innovative marketing strategies.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (based on experience and qualifications)

Benefits:

• Modern work-life balance policies and wellbeing activities
• Annual merit increases
• Annual bonus
• Share options

Working Hours: 37.5 hours per week, with flexibility to work from home up to 2 days per week

ASSUMPTION: The salary range is based on industry standards for similar roles in the marketing field, with consideration for the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 10,001+ employees

Founded: 1826 (as Guinness Brewery, now part of Diageo)

Company Description:

• Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries
• The company's success is built on the principles and foundations laid by industry giants, with a focus on investing in the future and being mindful of its impact
• Diageo's diverse workforce allows it to represent its broad consumer base and think differently about the future

Company Specialties:

• Premium Drinks
• Marketing
• Innovation
• Supply Chain
• HR
• Sales
• Brand management
• Premium Wines and Spirits Supplier
• Luxury
• Super premium
• Beer
• Consumer goods
• E-commerce
• beverages
• spirits
• FMCG
• and brand owners

Company Website: diageo.com

ASSUMPTION: Diageo's large size and global presence offer employees opportunities for career growth and exposure to diverse markets and brands.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Global Portfolio Platforms Marketing Director

Work Arrangement: Hybrid - 3 days in the office, 2 days remote

Growth Opportunities:

• Potential progression to a senior marketing role within the portfolio platforms team or other global marketing functions
• Opportunities to work on high-profile campaigns and projects across the Diageo brand portfolio
• Exposure to diverse markets and cultures, driving personal and professional development

ASSUMPTION: This role offers a unique opportunity to work at the intersection of global marketing strategy and hands-on execution, with ample room for growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with state-of-the-art technology and amenities

Office Location(s): Lakeside Drive, Park Royal, London, NW10 7HQ, GB

Geographic Context:

• London is a major global hub for the beverage industry, offering ample networking and professional development opportunities
• The Park Royal area is a bustling business district with easy access to public transportation and amenities
• The office is located near the Grand Union Canal, offering scenic views and nearby green spaces

Work Schedule: Monday - Friday, 9:00 AM - 5:30 PM, with flexibility to work from home up to 2 days per week

ASSUMPTION: Diageo's London office offers a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with senior leadership
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cultural fit and Diageo values alignment
• Marketing expertise and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
• Research Diageo's brand portfolio and marketing strategies to demonstrate your industry knowledge
• Practice presenting your ideas and solutions to marketing challenges

ATS Keywords: CRM, loyalty programs, community building, data acquisition, marketing automation, personalization, segmentation, A/B testing, performance measurement, customer research, voice-of-customer programs, operational excellence, brand marketing, digital marketing

ASSUMPTION: Diageo's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on real-world problem-solving and marketing expertise.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Treasure Data (CDP)
• Marketo
• Google Analytics
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in marketing automation, CRM, and data management tools, as well as familiarity with social media platforms and email marketing platforms.

👔 Cultural Fit Considerations

Company Values:

• Our success is built on the principles and foundations laid by the giants of our industry
• We celebrate life, every day, everywhere
• We are a spirited company born of an incredible entrepreneurial legacy
• We act with the same entrepreneurial spirit as our founders
• We believe in the power of our brands to celebrate life's moments big and small

Work Style:

• Collaborative and inclusive, with a focus on teamwork and cross-functional partnerships
• Agile and adaptable, with a focus on continuous improvement and innovation
• Data-driven and analytical, with a focus on informed decision-making and performance measurement
• Customer-centric, with a focus on understanding and meeting the needs of our consumers

Self-Assessment Questions:

• How do you align with Diageo's company values and entrepreneurial spirit?
• How do you approach collaboration and teamwork in a cross-functional environment?
• How do you stay up-to-date with industry trends and best practices in marketing?
• How do you balance data-driven decision-making with creative and innovative thinking?
• How do you ensure that your marketing strategies are tailored to meet the needs of diverse consumer segments?

ASSUMPTION: Diageo's culture values entrepreneurship, collaboration, and customer-centricity, with a focus on driving innovation and performance through data-driven decision-making.

⚠️ Potential Challenges

• Managing a global portfolio of brands with diverse marketing needs and consumer bases
• Balancing strategic planning and hands-on execution in a fast-paced and dynamic environment
• Ensuring compliance with privacy regulations and data protection standards across multiple markets
• Driving continuous improvement and operational excellence in a large and complex organization
• Managing stakeholder expectations and balancing competing priorities

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong strategic thinking, adaptability, and stakeholder management skills.

📈 Similar Roles Comparison

• This role is similar to a Global CRM Manager or a Senior Digital Marketing Manager, but with a broader scope across the brand portfolio
• Unlike other marketing roles, this position requires a strong focus on community building and data acquisition strategies
• This role offers more exposure to global marketing strategy and cross-functional collaboration than a typical local market or brand-specific marketing role

ASSUMPTION: This role offers a unique blend of global marketing strategy, hands-on execution, and cross-functional collaboration, with a focus on driving brand growth and customer engagement.

📝 Sample Projects

• Developing and implementing a global CRM strategy to drive personalized messaging and improve customer retention for the Johnnie Walker brand
• Launching a community-building initiative for the Tanqueray brand, including online forums, user-generated content, and ambassador programs
• Optimizing email sign-up flows and exit-intent popups for the Smirnoff brand to improve data acquisition and customer engagement

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the global scale of this role, requiring strategic thinking, hands-on execution, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the Diageo portfolio?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other global marketing functions and local market teams?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
• How does Diageo support the professional development and growth of its marketing talent?
• What are the biggest challenges facing the Diageo brand portfolio, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, Diageo's marketing strategy, and your commitment to driving brand growth and customer engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://diageo.wd3.myworkdayjobs.com/Diageo_Careers/job/London-England/Global-Portfolio-Platforms-Marketing-Manager_JR1114762-1
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
• Research Diageo's brand portfolio and marketing strategies to demonstrate your industry knowledge
• Practice presenting your ideas and solutions to marketing challenges
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.