Global PPC Lead

📌 Core Information

🔹 Job Title: Global PPC Lead

🔹 Company: Etihad Airways

🔹 Location: Abu Dhabi, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and driving global PPC strategy across all platforms
• Managing and optimizing global PPC campaigns to maximize ROAS
• Leading and developing an in-house PPC team
• Collaborating with cross-functional teams and external partners
• Analyzing performance data and driving continuous improvement

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of PPC platforms and analytics.

📋 Key Responsibilities

✅ Define and drive global PPC strategy aligned with business goals and integrated within overall channel roadmap

✅ Optimize channel and platform roadmaps to maximize ROI while adhering to channel cost of sales (CoS)

✅ Lead, manage, and develop the in-house PPC team, fostering a high-performance culture

✅ Oversee the strategic planning, execution, and optimization of global PPC campaigns across platforms

✅ Develop, manage, and control the PPC budget to maximize ROI and ROAS, analyzing performance and identifying efficiencies

✅ Partner effectively with cross-functional teams and external platform partners

✅ Maintain deep expertise in PPC platforms and emerging technologies, driving adoption of new tools

✅ Lead day-to-day relationships with key external agency and supplier partners

ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 6 years' experience working across multiple digital media assets, with 8-10 years of PPC management experience

Required Skills:

• Proven experience leading teams and managing agencies
• Strong data analysis skills with the ability to derive actionable insights
• Experience with web analytics platforms (Adobe, Google Analytics, SA360)
• Proficiency in reporting and data visualization
• Interest in digital technology (preferred)
• Strong planning, organization, and time management skills
• Excellent communication and teamwork abilities
• Management experience managing multiple digital media asset teams
• Proficient in tracking and reporting, as well as working with third-party bidding tools
• Previous experience in managing a team and third-party agencies
• Experience in a comparable role delivering ROI on digital marketing spend

Preferred Skills:

• Knowledge or evidenced interest in digital technology

ASSUMPTION: Candidates should have a strong background in PPC management, with a proven track record of driving results and leading teams.

💰 Compensation & Benefits

Salary Range: AED 30,000 - 50,000 per month (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and multicultural work environment

Working Hours: Full-time position, with standard office hours (Sunday - Thursday, 9:00 AM - 5:30 PM)

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Etihad Airways operates in the competitive and dynamic aviation industry, with a focus on passenger and cargo transportation.

Company Size: Etihad Airways is a large organization with over 10,000 employees, offering ample opportunities for career growth and development.

Founded: Etihad Airways was founded in 2003 and has since grown to become one of the world's leading airlines.

Company Description:

• Etihad Airways is the national airline of the United Arab Emirates, based in Abu Dhabi
• Operates a fleet of over 100 aircraft, flying to more than 70 destinations worldwide
• Offers a range of cabin classes, including First, Business, and Economy

Company Specialties:

• Airline operations and services
• Cargo transportation
• Travel and tourism

Company Website: etihad.com

ASSUMPTION: Etihad Airways is a well-established airline with a strong reputation for quality service and innovation.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Head of Revenue Management or a similar executive.

Reporting Structure: The Global PPC Lead will oversee the in-house PPC team and collaborate with various cross-functional teams, such as Marketing, Sales, and Revenue Management.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

• Potential progression to a more senior role within the Marketing or Revenue Management departments
• Opportunities to gain experience in international markets and expand professional networks
• Chance to work on high-impact projects and contribute to the company's overall success

ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Etihad Airways' headquarters is a modern, state-of-the-art facility located in Abu Dhabi.

Office Location(s): Abu Dhabi, United Arab Emirates

Geographic Context:

• Abu Dhabi is the capital and second-most populous city of the United Arab Emirates
• The city offers a multicultural environment, with a diverse range of cultural attractions, entertainment, and dining options
• Abu Dhabi is well-connected by an extensive road network and public transportation system

Work Schedule: Standard office hours, with the possibility of occasional overtime or weekend work to meet project deadlines or campaign launch dates.

ASSUMPTION: Abu Dhabi offers a vibrant and dynamic work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the Head of Revenue Management or a similar executive

Key Assessment Areas:

• PPC strategy and campaign management skills
• Leadership and team management abilities
• Data analysis and reporting proficiency
• Cross-functional collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your PPC management experience and relevant skills
• Prepare examples of successful PPC campaigns you've managed, including metrics and results
• Research Etihad Airways and the aviation industry to demonstrate your understanding of the business and market trends

ATS Keywords: PPC, SEM, Paid Media, Campaign Management, Team Leadership, Data Analysis, Web Analytics, Adobe, Google Analytics, SA360, Marin, Kenshoo, ROI, ROAS

ASSUMPTION: Etihad Airways uses an Applicant Tracking System (ATS) to filter and rank job applications based on relevant keywords and phrases.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Advertising
• Baidu (for China-specific campaigns)
• Web analytics platforms (Adobe, Google Analytics, SA360)
• Third-party bidding tools (Marin, Kenshoo)
• Project management and collaboration tools (Asana, Trello, Microsoft Teams)

ASSUMPTION: The Global PPC Lead will be expected to have experience with industry-standard PPC platforms and tools, as well as proficiency in data analysis and reporting software.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Striving for the highest standards in all aspects of the business
• Respect: Valuing diversity and treating all employees, customers, and partners with dignity and courtesy
• Integrity: Upholding the highest ethical standards in all business activities

Work Style:

• Collaborative: Etihad Airways encourages cross-functional collaboration and teamwork
• Dynamic: The company operates in a fast-paced and ever-changing industry, requiring adaptability and resilience
• Customer-focused: Etihad Airways prioritizes the needs and preferences of its customers, ensuring exceptional service and experiences

Self-Assessment Questions:

• Do you have a proven track record of driving results in a fast-paced digital environment?
• Are you comfortable managing and developing a team, fostering a high-performance culture?
• Do you thrive in a dynamic and multicultural work environment, collaborating with diverse teams and stakeholders?

ASSUMPTION: Etihad Airways values candidates who align with their core values and work style, demonstrating a strong commitment to excellence, respect, and integrity.

⚠️ Potential Challenges

• Managing a global PPC strategy across multiple platforms and time zones
• Optimizing campaigns and maximizing ROAS within tight budget constraints
• Collaborating effectively with cross-functional teams and external partners
• Keeping up with industry trends and emerging technologies in the rapidly evolving digital marketing landscape

ASSUMPTION: These challenges require strong leadership, strategic thinking, and a deep understanding of PPC platforms and analytics.

📈 Similar Roles Comparison

• This role differs from other PPC management positions in its global scope and strategic focus, requiring a higher level of leadership and cross-functional collaboration
• In the aviation industry, PPC plays a critical role in driving customer acquisition and demand generation, making this role particularly impactful
• Career progression in this role could lead to senior marketing or revenue management positions within the company or the broader aviation industry

ASSUMPTION: This role offers unique opportunities for professional growth and development within the aviation industry.

📝 Sample Projects

• Developing and executing a global PPC strategy to drive customer acquisition and demand generation for a new product launch
• Optimizing PPC campaigns across multiple platforms to maximize ROAS and improve overall campaign performance
• Managing and developing a high-performing PPC team, fostering a culture of continuous learning and improvement

ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the Global PPC Lead role.

❓ Key Questions to Ask During Interview

• Can you describe the current PPC strategy and how this role will contribute to its evolution and optimization?
• How does the in-house PPC team collaborate with external agencies and platform partners to maximize campaign performance?
• What opportunities exist for professional growth and development within the Marketing or Revenue Management departments?
• How does Etihad Airways support work-life balance for its employees, particularly those in senior leadership roles?
• Can you provide examples of successful PPC campaigns Etihad Airways has executed in the past, and what lessons were learned from those experiences?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the broader industry, while also providing valuable insights into the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Etihad Airways' careers portal
• Tailor your resume and cover letter to highlight your PPC management experience and relevant skills
• Prepare examples of successful PPC campaigns you've managed, including metrics and results
• Research Etihad Airways and the aviation industry to demonstrate your understanding of the business and market trends
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.