GLOBAL PR, CULTURE & PARTNERSHIP LEAD - Peroni Nastro Azzurro

📌 Core Information

🔹 Job Title: Global PR, Culture & Partnerships Lead - Peroni Nastro Azzurro

🔹 Company: Asahi Europe & International

🔹 Location: Alba Iulia, Alba, Romania

🔹 Job Type: On-site

🔹 Category: Marketing & PR

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in global PR, partnerships, and cultural content
• Driving brand impact and commercial growth through innovative campaigns
• Collaboration with cross-functional teams and stakeholders
• Cultural sensitivity and global market awareness

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of global markets and cultural nuances.

📋 Key Responsibilities

🚀 Global Brand Leadership

• Develop and drive long-term PR, partnership, and cultural content strategies
• Maximize brand visibility and engagement through earned media and influencer marketing
• Lead and grow strategic partnerships that drive mutual benefits and brand elevation
• Oversee joint business plans (JBPs) and commercialize partnership initiatives

ASSUMPTION: This role involves high-level strategic planning and execution, requiring strong leadership and project management skills.

🌐 Market-specific PR & Earned Media

• Develop and execute tailored PR strategies for key markets
• Increase brand visibility and engagement through high-quality media coverage
• Cultivate strong relationships with media contacts and position the brand as a thought leader
• Measure and analyze earned media results to optimize strategies

🌟 Global Influencer & Events

• Develop and implement a global influencer strategy
• Create and execute global event strategies for key influencers and partners
• Act as the brand's guardian for influencer marketing, ensuring best practices and innovation
• Build and leverage a network of media contacts and brand advocates

🎭 Content & Culture

• Lead the brand's social-first strategy and content creation
• Identify key cultural moments and niche activations for brand engagement
• Develop and execute innovative campaigns that drive cultural relevance and consumer engagement
• Anticipate trends in culture and beer, positioning the brand as a leader in its sector

🎯 Required Qualifications

🎓 Education & Experience

• Education: Bachelor's degree in Marketing, Communications, or a related field
• Experience: 8+ years of professional experience, preferably in FMCG/consumer goods organizations (beverages a benefit)

🛠️ Skills

Required Skills:

• Advanced experience in partnership management with clear ROIs
• Strong network and relationships within the influencer and press office/journalist space
• Marketing Ps development, weighted to Positioning, Product, and Promotion
• International experience required (not necessarily work-related)
• Proficiency in English (must), Italian (benefit)
• Strong analytical skills linked to media measurement, commercialization of work, and data into insight
• Ability to make decisions and take stakeholders on a clear journey

Preferred Skills:

• Generalist marketing background with a strong commercial focus

ASSUMPTION: Candidates should have a proven track record in global brand management, with a strong focus on partnerships and PR.

💰 Compensation & Benefits

💰 Salary Range

Salary Range: €80,000 - €120,000 per year (estimate based on industry standards for the role, experience level, and location)

Benefits:

• 10 - 20% Annual bonus
• Beer Allowance
• Subsidised on-site Cafe
• Industry-leading pension contribution
• Private Healthcare
• Life Assurance
• Private Dental Insurance
• 25 days holiday with option to purchase 5 extra days
• Flexible Working

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 10,001+ employees (Large enterprise)

Founded: 1989 (Asahi Group Holdings, the parent company)

Company Description:

• Asahi Europe & International (AEI) is part of Asahi Group Holdings, a leading global beer, spirits, soft drinks, and food group listed on the Tokyo Stock Exchange.
• AEI has an extensive footprint across Europe, running 19 production facilities across 9 countries.
• The company is the custodian of some of the most famous beer brands in the world, including Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Kozel, and Pilsner Urquell.

Company Specialties:

• Beverages
• Beer
• Cider
• Brewery
• Breweries
• And brewing

Company Website: http://www.asahiinternational.com

ASSUMPTION: As a large enterprise, AEI offers extensive resources and opportunities for professional growth. However, the company's size may also present challenges in terms of bureaucracy and decision-making processes.

📊 Role Analysis

Career Level: Senior Managerial level, with potential for strategic influence and growth

Reporting Structure: Reports directly to the Global Brand Director

Work Arrangement: On-site, with potential for occasional remote work

Growth Opportunities:

• Potential for career progression within the global marketing function
• Opportunities to work on high-impact projects and drive brand growth
• Exposure to diverse markets and cultures, fostering personal and professional development

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the brand's global strategy.

🌍 Location & Work Environment

Office Type: On-site, with a hybrid work arrangement available

Office Location(s): Alba Iulia, Romania

Geographic Context:

• Alba Iulia is located in central Romania, with a population of approximately 62,000 people.
• The city is known for its historical landmarks, including the Alba Iulia Citadel and the Alba Iulia Cathedral.
• Alba Iulia is situated near the Mureș River, offering opportunities for outdoor activities and recreation.

Work Schedule: Full-time (40 hours per week), with flexible working arrangements available

ASSUMPTION: The on-site work arrangement may present challenges in terms of work-life balance, but the company offers flexible working arrangements to mitigate this.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Strategic thinking and global market awareness
• Communication and stakeholder management skills
• Cultural sensitivity and adaptability
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to drive results
• Research the company and industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Global PR, Partnership Management, Influencer Marketing, Content Strategy, Brand Management, Stakeholder Management, Global Marketing, Cultural Awareness

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural sensitivity, as these are critical for success in this role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Social media management platforms (e.g., Hootsuite, Buffer)
• CRM and marketing automation tools (e.g., Salesforce, HubSpot)
• Google Analytics and other web analytics tools

ASSUMPTION: Proficiency in the listed tools and technologies is preferred but not required. The ideal candidate will be eager to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Responsibility
• Collaboration
• Innovation

Work Style:

• Results-driven and performance-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Strong communication and interpersonal skills
• Analytical and data-driven

Self-Assessment Questions:

• How do you approach building and maintaining strong relationships with key stakeholders, both internally and externally?
• Can you provide an example of a time when you successfully navigated a complex global project, considering cultural nuances and market differences?
• How do you stay up-to-date with industry trends and adapt your strategies accordingly?

ASSUMPTION: Candidates should align with the company's values and work style, demonstrating strong communication skills, adaptability, and a results-driven mindset.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Balancing global strategy with local market needs and preferences
• Adapting to a fast-paced and dynamic work environment
• Working with tight deadlines and high expectations
• Navigating cultural differences and language barriers

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to cultural differences and language barriers.

📈 Similar Roles Comparison

• This role differs from related positions in its global scope and strategic influence, requiring a higher level of experience and expertise.
• Compared to other global marketing roles, this position places a stronger emphasis on partnerships and earned media, rather than paid advertising.
• Career progression in this role may lead to senior leadership positions within the global marketing function or other areas of the business.

ASSUMPTION: Candidates should have relevant experience in global marketing, with a strong focus on partnerships and PR, and be prepared to take on strategic responsibilities.

📝 Sample Projects

• Developing and executing a global influencer marketing campaign to launch a new product line
• Strategizing and implementing a global PR campaign to enhance brand visibility and engagement
• Managing a cross-functional team to create and execute a global event strategy for key influencers and partners

ASSUMPTION: These sample projects demonstrate the strategic and global nature of the role, requiring strong leadership, communication, and project management skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader global marketing strategy, and what are the key objectives for the next 12-24 months?
• What opportunities are there for professional growth and development within the global marketing function?
• How does the company support work-life balance, and what resources are available to employees?
• What are the most significant challenges facing the brand in the global market, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and commitment to driving brand success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to drive results
• Research the company and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.