🔹 Job Title: Global Practice Leader: Criteo Performance Marketing
🔹 Company: Criteo
🔹 Location: New York, London, Paris (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strategic, commercially savvy, and technically proficient leader who thrives at the intersection of advertising technology, product innovation, and go-to-market excellence. A strong understanding of the global advertising ecosystem and experience leading multi-regional or global teams are crucial for success in this position.
✅ Own and drive the execution of the global commercial strategy for Criteo’s Performance Marketing business
✅ Shape and influence the product roadmap in partnership with Product and R&D
✅ Lead the global practice model, defining go-to-market standards, best practices, and strategic plays for regional execution
✅ Lead and manage the core Performance Marketing functions, including Regional Practice Leads, Field Sales champions, and Performance Solutions Specialists (PSS)
✅ Act as the global commercial lead and trusted advisor on all things performance marketing
✅ Define global sales strategies and work with regional teams to drive revenue growth and customer value
✅ Lead initiatives to support account planning and unlock incremental revenue opportunities through new activation tactics and optimization levers
✅ Represent the Performance Practice in executive forums, both internally and externally
✅ Lead cross-functional project management of initiatives involving Product, Sales, Marketing, Legal, and Operations
ASSUMPTION: This role requires a high level of strategic thinking, executive communication skills, and the ability to influence at all levels of the organization and with external partners. Experience leading multi-regional or global teams is essential for success in this position.
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 10-15 years of experience in digital advertising, ad-tech, or performance marketing, including leadership roles with global scope
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in digital advertising, ad-tech, or performance marketing, along with proven leadership experience, are well-suited for this role. A deep understanding of the advertising technology ecosystem and exceptional executive communication skills are essential for success.
Salary Range: $208,000 - $280,000 per year
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles, experience levels, and locations. Benefits may vary depending on the country where the employee works and the nature of their employment with Criteo.
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2005
Company Description:
Company Specialties:
Company Website: criteo.com
ASSUMPTION: Criteo is a well-established company in the advertising services industry, with a strong focus on driving better commerce outcomes through its Commerce Media Platform. The company's global presence and extensive experience make it an attractive employer for professionals in the digital advertising and ad-tech fields.
Career Level: Senior leadership role with global scope
Reporting Structure: This role reports directly to the Chief Revenue Officer and is responsible for leading the global Performance Marketing practice
Work Arrangement: Remote OK, with the option to work from one of Criteo's global offices in New York, London, or Paris
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to drive global commercial strategy, collaborate with senior leadership, and potentially expand the role's scope based on performance.
Office Type: Global offices in New York, London, and Paris, with remote work options
Office Location(s): 32 Rue Blanche, Paris, 75009, FR; Carrer dels Almogàvers, 177-189, Barcelona, Catalonia, ES; 387 Park Ave S, New York, NY 10016, US
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The global offices in New York, London, and Paris offer vibrant and multicultural work environments, with access to major tech hubs and cultural attractions. The remote work option provides flexibility and the opportunity to work from home or other locations.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Advertising, Ad-Tech, Performance Marketing, Product Strategy, Sales Enablement, Go-to-Market Planning, Commercial Growth, Demand-Side Platforms, Supply-Side Platforms, Meta, Google, Global Leadership, Cross-Functional Teams
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing strategic thinking, commercial acumen, and leadership abilities. Tailoring your application to highlight your relevant experience and skills will be crucial for success.
ASSUMPTION: This role requires a strong understanding of the advertising technology ecosystem, including Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and performance advertising channels. Experience with AI tools and automation is preferred for driving commercial efficiency and enhancing go-to-market scale.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Criteo values a customer-centric, innovative, collaborative, accountable, and inclusive work environment. Candidates who are data-driven, results-oriented, and able to thrive in a fast-paced and dynamic work environment are likely to be a good fit for the company's culture.
ASSUMPTION: This role presents several challenges, including navigating a complex and rapidly evolving advertising technology ecosystem, balancing global strategy with regional execution, and managing cross-functional teams. Candidates should be comfortable working in a dynamic and fast-paced environment and have a proven track record in driving global commercial strategy and shaping product roadmaps.
ASSUMPTION: This role is unique in its global scope and focus on driving the commercial strategy for Criteo’s Performance Marketing business. Candidates should be prepared to take on a significant leadership challenge and have the potential to drive substantial business impact.
ASSUMPTION: These sample projects illustrate the strategic, commercial, and cross-functional nature of the Global Practice Leader role. Candidates should be prepared to take on similar challenges and drive significant business impact.
ASSUMPTION: These key questions help candidates better understand the company's culture, priorities, and expectations for the Global Practice Leader role. Asking thoughtful and insightful questions demonstrates your interest in the position and commitment to driving success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.