🔹 Job Title: Global Product Content Lead
🔹 Company: 3M
🔹 Location: Hybrid (Maplewood, MN; Austin, TX; London, ON)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days on-site)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of organization, collaboration, and strategic thinking to manage content across various teams and platforms.
✅ Contribute to and execute the annual product content plan, understanding the overall Annual Marketing Plan and determining best strategies to deliver results on time and on budget
✅ Collaborate with portfolio marketing, demand generation teams, tech service and training teams to develop and execute on content marketing strategies and plans that build on relevant product content to help drive customers through the decision journey
✅ Develop/optimize and approve content for product grouping (Base-Variant), understanding B2B product launches and content needed to support global distribution
✅ Lead complex projects while collaborating with cross-functional teams on key functional areas
✅ Manage and create winning product content for both internal and external audiences
✅ Proactively bring forward ideas for product content creation of digital solutions, identifying where in the customer journey digital solutions best fit
✅ Drive brand and product engagement across multiple multimedia platforms via relevant, scalable design supporting integrated marketing communications campaigns
✅ Ensure alignment with 3M brand identity while executing compelling design (brand expression)
✅ Work with external vendors (and internal services) on multimedia campaign development and execution as needed
✅ Collaborate with the business, training and demand generation marketing operations teams on campaign strategies and marketing tactics to ensure execution aligns with the content plan
✅ Work with globally based teams to provide direction on content strategy and plan to aide in local execution
ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong organizational skills and the ability to work effectively with diverse teams.
Education: Bachelor’s degree or higher from an accredited university
Experience: Seven (7) years combined experience in digital marketing or marketing communications, focused on digital marketing
Required Skills:
Preferred Skills:
ASSUMPTION: While a master's degree is not required, it may provide a competitive edge for candidates in this role.
Salary Range: $120,000 - $160,000 per year (based on industry standards for a role of this level and experience)
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Actual salary may vary based on factors such as location and individual qualifications.
Industry: Industrial Machinery Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1902
Company Description:
Company Specialties:
Company Website: http://www.3M.com/careers
ASSUMPTION: 3M is a large, established company with a global presence and a strong focus on innovation and collaboration.
Career Level: Mid to Senior level
Reporting Structure: This role may report to the Global Marketing Director or a similar position
Work Arrangement: Hybrid (3 days on-site)
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within a large, established company.
Office Type: Hybrid (3 days on-site)
Office Location(s): Maplewood, MN; Austin, TX; London, ON
Geographic Context:
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Content Marketing, Project Management, Marketing Communications, Brand Expression, Integrated Marketing Communications
ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experiences, and be prepared to discuss their approach to content marketing and project management in the interview.
ASSUMPTION: Familiarity with relevant content management, marketing automation, design, and project management tools is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Applicants should assess their fit with 3M's values and work style, and be prepared to discuss their alignment with these factors in the interview.
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to problem-solving.
ASSUMPTION: This role offers a unique focus on product content and its impact on the customer decision journey, with opportunities for career growth and development within the company or related fields.
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking required for success in this role.
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company, and to gain a better understanding of the work environment and opportunities for growth.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.