📌 Core Information
🔹 Job Title: Global Product Manager, Marketing Services
🔹 Company: Mastercard
🔹 Location: Purchase, New York
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving full value potential from Mastercard's core business and internal partnerships
- Collaborating with IMC to design and commercialize engagements leveraging Mastercard's brand and sponsorship assets
- Supporting core consumer product launches and growth
- Strengthening Marketing Services support for core business KPIs
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration, and a deep understanding of digital marketing and consumer behavior.
📋 Key Responsibilities
✅ Oversee strategic opportunity areas within the team to drive full value potential from Mastercard's core business and internal partnerships
✅ Work closely with IMC to design and commercialize engagements leveraging Mastercard's brand and sponsorship assets
✅ Collaborate with core consumer product teams to support product launches and growth
✅ Partner with regional product owners to secure a strong value proposition, smooth implementations, collection of pertinent feedback, monitoring of relevant contributions, and fueling of the Marketing Services product roadmap
ASSUMPTION: This role involves both strategic planning and hands-on execution, requiring strong project management and stakeholder communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business Administration, or a related field is required, with an MBA or advanced degree preferred
Experience: Deep expertise in digital marketing with a proven track record of executing successful marketing campaigns
Required Skills:
- Advanced knowledge of consumer behavior analytics
- Experience in developing and implementing comprehensive go-to-market plans for new product launches
- Ability to manage and optimize marketing budgets effectively to maximize ROI
- Excellent communication and interpersonal skills for leading cross-functional teams and collaborating with stakeholders
Preferred Skills:
- Proficiency in utilizing various digital tools and platforms such as Google Analytics, SEO, SEM, and social media advertising
- Experience in a global or matrix organization
ASSUMPTION: Candidates should have a strong background in digital marketing and a proven track record of driving customer engagement and conversion rates.
💰 Compensation & Benefits
Salary Range: $137,000 - $218,000 USD (based on location, experience, and other qualifications)
Benefits:
- Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- Flexible spending account and health savings account
- Paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave)
- 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays
- 401k with a best-in-class company match, deferred compensation for eligible roles
- Fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits, and many more
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the global payments industry, focusing on digital payments and commerce
Company Size: Mastercard has over 10,000 employees worldwide, providing a large and diverse work environment
Founded: 1966, with a rich history in the financial services industry
Company Description:
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide
- Supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
- Combines technology, innovation, partnerships, and networks to deliver unique products and services
Company Specialties:
- Global digital payments and commerce
- Technology and innovation
- Innovative mobile payment solutions and processing
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's extensive global presence and large employee base offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the manager level, with potential for growth into senior management or other leadership positions
Reporting Structure: The Global Product Manager reports directly to the Head of Marketing Services
Work Arrangement: This role is on-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential to expand responsibilities and influence within the Marketing Services team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to develop leadership skills and advance to senior management or other leadership roles
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Mastercard's business.
🌍 Location & Work Environment
Office Type: Mastercard's Purchase, New York office is a modern, collaborative workspace
Office Location(s): 2000 Purchase St, Purchase, NY 10577, US
Geographic Context:
- The Purchase, New York area offers a mix of urban and suburban living, with easy access to New York City
- The area is known for its high quality of life, with excellent schools, cultural attractions, and recreational opportunities
- Mastercard's office is conveniently located near public transportation and major highways
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The Purchase, New York office provides a dynamic and engaging work environment, with easy access to the vibrant New York City area.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a recruiter or HR representative
- On-site or virtual interview with the hiring manager and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Cross-functional collaboration and stakeholder management skills
- Ability to develop and execute go-to-market plans
- Alignment with Mastercard's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant achievements
- Prepare examples of successful marketing campaigns you've led and the results they drove
- Research Mastercard's company culture and be ready to discuss how your values align with theirs
ATS Keywords: Digital Marketing, Product Management, Marketing Services, Go-to-Market Strategy, Consumer Behavior Analytics, Cross-Functional Collaboration, Stakeholder Management
ASSUMPTION: Mastercard's application process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing expertise and strategic thinking.
🛠️ Tools & Technologies
- Google Analytics
- SEO, SEM, and social media advertising tools
- Project management and collaboration software (e.g., Asana, JIRA, Microsoft Teams)
- Data visualization and reporting tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, as well as project management and collaboration software.
👔 Cultural Fit Considerations
Company Values:
- Doing the right thing
- Staying true to our roots
- Partnering at the speed of business
- Each person is valued and included
- Merit-based culture
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and results-focused
- Innovative and forward-thinking
Self-Assessment Questions:
- How have you demonstrated a commitment to doing the right thing in your previous roles?
- Can you provide an example of a time when you stayed true to your roots while driving business growth?
- How have you partnered at the speed of business in a fast-paced, dynamic environment?
ASSUMPTION: Mastercard's company culture emphasizes integrity, collaboration, and innovation, with a strong commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing strategic planning with hands-on execution
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Adapting to a large and complex global organization
ASSUMPTION: This role presents unique challenges that require strong project management, stakeholder communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other product manager roles, this position places a stronger emphasis on digital marketing expertise and cross-functional collaboration
- In the global payments industry, Mastercard's scale and reach offer unique opportunities for impact and growth
- Career paths in product management at Mastercard may lead to senior leadership or other strategic roles within the organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a strong focus on digital marketing and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new core product launch, driving customer acquisition and engagement
- Collaborating with IMC to create and implement a brand activation campaign, leveraging Mastercard's brand and sponsorship assets
- Partnering with regional product owners to optimize Marketing Services support for core business KPIs, improving spend active, card-on-file active, and XB active
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Global Product Manager role, requiring strong digital marketing expertise and cross-functional collaboration skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall Marketing Services strategy and roadmap?
- What are the key priorities for this role in the first 90 days?
- How does Mastercard support the growth and development of its product managers?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Mastercard foster a culture of innovation and continuous improvement within its Marketing Services team?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its strategic context, as well as your commitment to setting yourself up for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant achievements
- Prepare examples of successful marketing campaigns you've led and the results they drove
- Research Mastercard's company culture and be ready to discuss how your values align with theirs
- Follow up with the recruiter or HR representative after submitting your application, expressing your interest in the role and asking about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
