📌 Core Information
🔹 Job Title: Global Product Marketing Communication Manager (Temporary Contract, Maternity)
🔹 Company: Signify Netherlands B.V.
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: Full time, Temporary
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing product communication frameworks for global product strategies
- Implementing a consumer-centric approach for new product introductions
- Crafting communication frameworks for existing portfolios
- Leveraging consumer insights to create product positioning
- Translating product briefs into clear marketing communication briefs
- Creating marketing assets that drive engagement and sales
- Coordinating with global product managers and content house
- Conducting competitive analysis
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and project management skills to effectively communicate product benefits across various regions and teams.
📋 Key Responsibilities
✅ Developing and implementing product communication strategies that align with global product strategies
✅ Ensuring consistent and compelling messaging across all regions for new product introductions
✅ Crafting communication frameworks that highlight differentiation within portfolios
✅ Leveraging consumer insights to create product positioning and benefits
✅ Translating product briefs into clear and concise marketing communication briefs
✅ Creating marketing assets that effectively communicate product selling lines and drive conversion
✅ Coordinating with global product managers and content house to create and deploy product playbooks
✅ Identifying direct competitors and analyzing their strengths and weaknesses
ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over 10 years of experience in product marketing, with a focus on product positioning and creating sales-driven product communication
Required Skills:
- Proven experience in developing and implementing product communication strategies
- Excellent project management skills, with the ability to handle multiple projects simultaneously
- Strong detail orientation and ability to manage cross-functional teams
- Fluency in English (mandatory)
- Preferred industries: FMCG, home goods, consumer electronics, appliances
Preferred Skills:
- Experience creating Amazon content
- Understanding of the full marketing mix, including product management, distribution channels, price tiers, and competition
ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a strong ability to adapt will thrive in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research for similar roles in Madrid)
Benefits:
- Multiple opportunities for career development, such as mentoring, coaching, and stretch assignments
- Customized online learning programs and on-the-job experiences
- Strong international exposure for dynamic profiles
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on market research for similar roles in Madrid. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Signify operates in the Appliances, Electrical, and Electronics Manufacturing industry, with a focus on lighting solutions for professionals, consumers, and the Internet of Things.
Company Size: Signify has 10,001+ employees globally, providing a large and diverse work environment.
Founded: Signify was founded in 1891 as a lighting company and has since grown into a global leader in its industry.
Company Description:
- Signify is the world leader in lighting for professionals, consumers, and the Internet of Things
- The company offers Philips products, Interact systems, and data-enabled services
- Signify is committed to sustainability and has been in the Dow Jones Sustainability World Index for seven consecutive years
Company Specialties:
- Lighting solutions for professionals and consumers
- Internet of Things (IoT) and connected lighting
- Data analytics, AI, and smart homes, offices, cities, and more
Company Website: http://www.signify.com
ASSUMPTION: Signify's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing.
Reporting Structure: The Global Product Marketing Communication Manager reports directly to the Marcom Philips LL&L team in Madrid.
Work Arrangement: This is an on-site, full-time position with a temporary contract for a maternity leave replacement.
Growth Opportunities:
- Mentoring and coaching opportunities
- Stretch assignments to gain international exposure
- Customized online learning programs and on-the-job experiences
ASSUMPTION: This role provides ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Signify's Madrid office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, offering a vibrant cultural scene and numerous amenities
- The city has a Mediterranean climate, with mild winters and hot summers
- Madrid is well-connected by public transportation, making it easy to commute to work
Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate individual needs.
ASSUMPTION: Madrid offers a high quality of life, with a rich cultural heritage and numerous opportunities for leisure and entertainment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- Product marketing expertise
- Communication skills
- Project management skills
- Cultural fit with Signify's values
Application Tips:
- Highlight relevant experience in product marketing and communication
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful product marketing campaigns or projects
- Research Signify's company culture and values to demonstrate your fit for the role
ATS Keywords: Product marketing, communication strategy, consumer insights, project management, stakeholder coordination, competitive analysis, content creation, sales-driven marketing, technical translation, portfolio management, cross-functional team management, detail orientation, fluency in English, adaptability, creativity, sustainability focus
ASSUMPTION: The application process may vary depending on the specific hiring manager or team, but generally follows a structured interview process to assess candidates' skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Sustainability
- Integrity
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to feedback and continuous learning
Self-Assessment Questions:
- Do you have a proven track record of developing and implementing successful product communication strategies?
- Are you comfortable working in a dynamic, fast-paced environment with multiple stakeholders?
- Do you share Signify's commitment to sustainability and innovation?
ASSUMPTION: Candidates who align with Signify's values and work style will be a strong fit for the company and this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Working with global teams and coordinating across different time zones
- Adapting to a temporary contract and maternity leave replacement role
- Navigating a large, global organization with diverse teams and cultures
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position has a stronger focus on global communication strategies and cross-functional collaboration
- In the lighting industry, Signify is a market leader with a strong commitment to sustainability and innovation
- This role offers opportunities for career growth and development within the company, with a clear path to advancement
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other opportunities in the market.
📝 Sample Projects
- Developing a comprehensive product communication strategy for a new IoT lighting solution
- Crafting a competitive analysis and positioning strategy for an existing product line
- Creating a new product introduction playbook for a global launch, including marketing assets and messaging
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the team and the company?
- How does Signify support work-life balance for employees?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful product marketing campaigns or projects to discuss during the interview
- Research Signify's company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
