(Global) Product Marketing Director · Lunit USA

📌 Core Information

🔹 Job Title: (Global) Product Marketing Director · Lunit USA

🔹 Company: Lunit

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive product marketing strategies for the U.S. healthcare market
• Leading the product marketing team and collaborating with cross-functional departments
• Conducting market research and analyzing data to identify growth opportunities
• Crafting clear and compelling product messaging and positioning
• Supporting sales teams with enablement resources and training materials

ASSUMPTION: This role requires a strategic thinker with a strong background in product marketing within the U.S. healthcare industry, preferably with experience in AI, radiology, or medical imaging.

📋 Key Responsibilities

✅ Develop and implement comprehensive product marketing strategies tailored to the U.S. healthcare market

✅ Lead the product marketing team and collaborate with various departments to drive product adoption and growth

✅ Conduct market research to understand trends, competitive landscape, customer needs, and product opportunities within the U.S. healthcare sector

✅ Analyze market data, customer behavior, and industry insights to identify growth opportunities and optimize marketing strategies

✅ Craft clear and compelling product messaging, positioning, and value propositions that effectively communicate the benefits of Lunit's solutions to the U.S. market

✅ Collaborate with product, marketing, sales, and leadership teams to ensure the U.S. market is prioritized in key product initiatives and launches

✅ Create marketing campaigns that showcase the strength of Lunit's products in key target markets

✅ Support the sales team by creating compelling sales enablement tools, such as product briefs, presentations, and training materials

ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Life Sciences, or a related field

Experience: Over 10 years of experience in product marketing, with at least 3+ years focused on the U.S. healthcare market, ideally within AI, radiology, medical imaging, medical technology, or software

Required Skills:

• Proven track record of successfully launching and marketing products in the U.S. healthcare industry
• Strong leadership and team management skills with a track record of driving results through collaboration
• Exceptional communication skills, both written and verbal, with the ability to craft compelling messaging and influence stakeholders
• Strategic thinking with an ability to execute quickly and effectively in a fast-paced environment
• Ability to analyze complex data and make data-driven decisions to optimize product marketing efforts
• Experience working with cross-functional teams, particularly product, sales, and leadership
• Ability to travel both domestically and internationally up to 30% of the time
• Access to high-speed internet (minimum 50 Mbps download, 10 Mbps upload)
• Access to a quiet, designated home office space free from distractions

Preferred Skills:

• Advanced degree (MBA, PhD, MD)
• Experience working in a global, multi-market organization, with the ability to adapt strategies to local markets
• Knowledge of AI-driven healthcare technologies and familiarity with the latest trends in medical imaging and diagnostics

ASSUMPTION: Candidates with experience in the U.S. healthcare market and a strong understanding of AI, radiology, or medical imaging will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year. This range is based on industry standards for a Product Marketing Director role with the required experience level and location. The salary will vary depending on your job-related skills, geographic location, education, and work experience.

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Disability Insurance
• 401K Plan
• Paid Time Off
• Paid Family Leave

Working Hours: Full-time, with a flexible schedule and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights 🔍 Company Context

Industry: Software Development, specifically focused on medical AI software for cancer screening and treatment

Company Size: 201-500 employees. As a mid-sized company, Lunit offers the opportunity to work closely with leadership and have a significant impact on the organization's growth and success.

Founded: Lunit was founded in 2013 and has since grown to become a public company with a global presence.

Company Description:

• Lunit develops medical AI software for cancer screening and treatment, with a focus on enhancing diagnostic performance
• The company's AI solutions for chest x-ray and 2D & 3D mammography have been validated through over 100 publications in peer-reviewed journals
• Lunit's products are in use in over 3,500 sites globally, demonstrating the company's commitment to improving cancer care worldwide

Company Specialties:

• Deep Learning
• Medical Imaging
• Artificial Intelligence
• Medical AI
• Medical Imaging Software

Company Website: www.lunit.io

ASSUMPTION: Lunit's focus on medical AI software for cancer screening and treatment makes it an attractive opportunity for candidates interested in making a significant impact on the healthcare industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in product marketing within the U.S. healthcare market

Reporting Structure: The Product Marketing Director will report directly to the Chief Marketing Officer and work closely with various departments, including product, marketing, sales, and leadership

Work Arrangement: This role is fully remote, with the ability to work from anywhere in the United States. The role requires occasional domestic and international travel (up to 30% of the time)

Growth Opportunities:

• As a senior-level role, this position offers the opportunity to lead and mentor a team of product marketing professionals
• The role also provides exposure to various departments and stakeholders, allowing for career growth and development within the organization
• Lunit's global presence and commitment to innovation create opportunities for candidates to grow alongside the company

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in product marketing within the U.S. healthcare market.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): United States

Geographic Context:

• The United States offers a large and diverse healthcare market, providing ample opportunities for growth and innovation
• The remote work arrangement allows for flexibility and work-life balance, while also providing access to a global team and network
• The fully remote nature of the role requires strong self-motivation, time management, and communication skills

Work Schedule: Full-time, with a flexible schedule and the ability to work remotely

ASSUMPTION: The fully remote nature of this role allows for greater flexibility and work-life balance, while also presenting unique challenges that require strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Document Screening
• Phone Screening
• Competency-based Interview
• Panel Interview
• Culture-fit Interview
• Onboarding

Key Assessment Areas:

• Product Marketing Expertise
• Market Research & Analysis Skills
• Communication & Presentation Skills
• Leadership & Team Management Skills
• Cultural Fit & Alignment with Lunit's Values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills in product marketing within the U.S. healthcare market
• Be prepared to discuss your market research and analysis skills, as well as your ability to craft compelling messaging and positioning
• Demonstrate your leadership and team management skills, as well as your ability to work effectively in a remote, cross-functional team environment

ATS Keywords: Product Marketing, U.S. Healthcare Market, AI, Radiology, Medical Imaging, Team Leadership, Market Strategy, Sales Enablement, Communication Skills, Data Analysis, Cross-Functional Collaboration, Strategic Thinking, Market Research, Messaging, Stakeholder Engagement, Product Launch

ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing expertise, market research and analysis skills, communication and presentation skills, leadership and team management skills, and cultural fit with Lunit's values.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• CRM Software (e.g., Salesforce, HubSpot)
• Marketing Automation Tools (e.g., Marketo, Pardot)
• Data Analysis Tools (e.g., Excel, Google Analytics)

ASSUMPTION: The tools and technologies required for this role are standard for product marketing professionals and can be learned or adapted to with relative ease.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Lunit values continuous learning and improvement, encouraging employees to think creatively and challenge the status quo
• Collaboration: Lunit fosters a culture of teamwork and cross-functional collaboration, with a focus on collective success
• Integrity: Lunit values honesty, transparency, and ethical decision-making in all aspects of the business

Work Style:

• Remote Work: Lunit's fully remote work environment requires strong self-motivation, time management, and communication skills
• Cross-Functional Collaboration: Lunit's product marketing team works closely with various departments, requiring strong communication and project management skills
• Fast-Paced Environment: Lunit's commitment to innovation and growth creates a dynamic and fast-paced work environment

Self-Assessment Questions:

• How do you stay motivated and focused in a fully remote work environment?
• Can you provide an example of a time when you successfully led a cross-functional team to achieve a common goal?
• How do you prioritize and manage your time effectively in a fast-paced, dynamic work environment?

ASSUMPTION: Lunit values candidates who are self-motivated, strong communicators, and able to thrive in a fast-paced, cross-functional team environment.

⚠️ Potential Challenges

• The fully remote nature of this role may present unique challenges, such as isolation and lack of in-person interaction
• The fast-paced and dynamic work environment may require candidates to adapt quickly and effectively to change
• The U.S. healthcare market is highly competitive, requiring candidates to have a deep understanding of the market and its trends
• The role may require occasional domestic and international travel, which may present challenges related to time zone differences and jet lag

ASSUMPTION: Candidates should be aware of the unique challenges presented by this role and be prepared to address them proactively.

📈 Similar Roles Comparison

• This role differs from other product marketing positions in its focus on the U.S. healthcare market and the requirement for experience in AI, radiology, or medical imaging
• The U.S. healthcare market is highly regulated and complex, requiring candidates to have a strong understanding of the market and its regulations
• This role offers significant growth opportunities for candidates looking to advance their careers in product marketing within the U.S. healthcare market

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to other product marketing positions in the U.S. healthcare market.

📝 Sample Projects

• Developing and implementing a comprehensive product marketing strategy for a new AI-driven medical imaging solution in the U.S. healthcare market
• Conducting market research and analysis to identify growth opportunities and optimize marketing strategies for an existing product line
• Crafting clear and compelling product messaging and positioning for a new feature update, ensuring seamless integration with product development and effective evangelization both internally and externally

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Product Marketing Director may be responsible for and are not exhaustive.

❓ Key Questions to Ask During Interview

• Can you describe the current product marketing strategies for Lunit's solutions in the U.S. market, and how this role will contribute to their evolution?
• How does Lunit's product marketing team collaborate with other departments, such as product, marketing, sales, and leadership, to drive product adoption and growth?
• What are the key market trends and competitive landscape in the U.S. healthcare market, and how does Lunit differentiate its products and services?
• How does Lunit support the professional development and growth of its product marketing team members?
• What are the key challenges and opportunities facing Lunit in the U.S. healthcare market, and how does this role address them?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the U.S. healthcare market, and are not exhaustive.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in product marketing within the U.S. healthcare market
• Prepare for your phone screening and interviews by researching Lunit, the U.S. healthcare market, and the role's responsibilities and requirements
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.