Global Product Marketing Lead

📌 Core Information

🔹 Job Title: Global Product Marketing Lead

🔹 Company: Nothing

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and articulating clear product communication strategies
• Designing and executing end-to-end launch strategies
• Planning integrated demand generation campaigns
• Leading and evolving a cross-functional team structure
• Establishing robust tracking frameworks and KPIs

ASSUMPTION: This role requires a strategic thinker with strong execution skills, able to balance impact and efficiency while working in a fast-paced environment.

📋 Key Responsibilities

✅ Develop and articulate clear product communication strategies, turning key selling points into compelling narratives that resonate across regions and audiences

✅ Demonstrate a strong grasp of strategic messaging frameworks

✅ Design and execute end-to-end launch strategies across pre-launch, launch, and post-launch phases, with clearly defined goals and tactics for each stage

✅ Plan integrated demand generation campaigns across owned, earned, and sales channels to drive awareness, consideration, and conversion

✅ Balance impact and efficiency, clearly distinguishing between fixed and variable or performance-based budgets

✅ Identify key levers for incremental investment to optimize performance and ROI throughout the launch cycle

✅ Lead and evolve a cross-functional team structure to deliver launch excellence, defining key roles, responsibilities, and ownership of core KPIs

✅ Set up clear operating processes between marketing functions, creative, and regional teams to enable agile decision-making, strong alignment, and high execution efficiency

✅ Champion a future-facing product marketing function that plays a strategic role in roadmap planning and revenue growth

✅ Establish robust tracking frameworks and KPIs to evaluate campaign performance across all phases and channels, with a focus on learning and continuous improvement

✅ Leverage insights and data to influence future product development, GTM decisions, and audience segmentation strategies

ASSUMPTION: This role requires a high level of strategic thinking, attention to detail, and the ability to work effectively with cross-functional teams in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years of experience in integrated marketing or campaign management, ideally in tech, mobile, or fast-growth consumer brands

Required Skills:

• Strong grasp of the full marketing mix and how to orchestrate it effectively across campaign phases
• Extremely ROI-driven, with experience working with limited budgets while maximizing impact through efficiency and creativity
• Exceptional attention to detail, with a high bar for creative execution
• Strong instincts for what makes content breakthrough and culturally relevant
• A builder’s mindset—comfortable with ambiguity, resourceful, and capable of working lean
• Clear communicator and collaborative operator across cross-functional teams
• Sharp understanding of consumer behavior and cultural nuance in India and beyond

Preferred Skills:

• Experience in the tech or mobile industry
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in tech or mobile industries and fluency in multiple languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Based on industry standards for similar roles in India)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and leave policies
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in India. The benefits package is competitive and designed to support the well-being and growth of employees.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 501-1,000 employees (Fast-growing tech brand)

Founded: 2020 (London, England)

Company Description:

• Nothing exists to make tech feel exciting again.
• We’re building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do.
• Our products blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.

Company Specialties:

• Design-led tech company
• Alternative to industry giants
• Fast-growing product portfolio
• Bold by design, built for a generation that demands more

Company Website: nothing.tech

ASSUMPTION: Nothing is a fast-growing, design-led tech company that focuses on creating exciting and innovative consumer tech products.

📊 Role Analysis

Career Level: Senior-level role with significant impact on global product launches and marketing strategy

Reporting Structure: This role reports directly to the CMF Marketing Lead and collaborates with cross-functional teams, including product, creative, and regional teams

Work Arrangement: On-site, full-time role with flexible work arrangements

Growth Opportunities:

• Potential to shape the voice of one of the most exciting tech brands
• Fast-paced and creative environment with global reach
• A culture that values curiosity, creativity, and doing things differently
• A commitment to building a diverse, inclusive, and welcoming workplace for all

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to shape the voice of a leading tech brand and work in a fast-paced, creative environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Gurgaon, Haryāna, India

Office Location(s): John Street, London, England (Headquarters); Gurgaon, Haryāna, India (Primary office for this role)

Geographic Context:

• Gurgaon is a major IT and outsourcing hub in India, with a vibrant tech industry and a large talent pool
• Nothing's headquarters in London provides global exposure and collaboration opportunities
• The company operates in a fast-paced, dynamic industry with constant innovation and change

Work Schedule: Standard office hours with flexible work arrangements, including remote work options

ASSUMPTION: The work environment is modern, collaborative, and fast-paced, with opportunities for remote work and global collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final round with key stakeholders
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Attention to detail and creative execution
• Understanding of consumer behavior and cultural nuance
• Ability to work effectively in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past work that demonstrate your ability to develop and execute successful product launch strategies
• Research Nothing's brand and values to show your enthusiasm and cultural fit
• Be prepared to discuss your approach to balancing impact and efficiency in marketing campaigns

ATS Keywords: Integrated Marketing, Campaign Management, Product Launch Strategies, Demand Generation, ROI Focused, Consumer Behavior, Cultural Nuance, Cross-Functional Collaboration, Attention to Detail, Agile Decision-Making, Data-Driven Insights

ASSUMPTION: The interview process focuses on assessing strategic thinking, communication skills, and cultural fit, with a strong emphasis on past achievements and problem-solving abilities.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Familiarity with marketing automation, social media management, project management, data analysis, and design tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Curiosity and a drive to challenge the status quo
• Creativity and a focus on breakthrough ideas
• Collaboration and a commitment to learning from others
• Boldness and a willingness to take calculated risks

Work Style:

• Fast-paced and dynamic, with a focus on execution and results
• Collaborative and cross-functional, with a strong emphasis on teamwork
• Data-driven and focused on continuous improvement
• Adaptable and comfortable with ambiguity

Self-Assessment Questions:

• How do you approach balancing impact and efficiency in marketing campaigns?
• Can you provide an example of a successful product launch strategy you've developed and executed?
• How do you ensure your marketing efforts resonate with diverse audiences across regions?
• How do you stay up-to-date with consumer behavior and cultural trends in India and beyond?

ASSUMPTION: Candidates who align with Nothing's values and work style, and can demonstrate a strong understanding of consumer behavior and cultural nuance, will be well-suited to this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with constant change and ambiguity
• Balancing impact and efficiency while managing limited budgets
• Ensuring consistent, high-quality creative execution across multiple touchpoints and regions
• Navigating cultural nuances and consumer behavior differences across global markets

ASSUMPTION: This role requires strong adaptability, attention to detail, and the ability to thrive in a fast-paced, dynamic environment with constant change.

📈 Similar Roles Comparison

• This role is unique in its focus on global product marketing for a fast-growing, design-led tech brand
• Similar roles may include Senior Product Marketing Manager, Global Campaign Manager, or Integrated Marketing Director, but with a stronger emphasis on strategic messaging and launch excellence
• Career paths may include progression to VP or C-level roles within marketing or transitioning to general management positions

ASSUMPTION: This role offers a unique opportunity to shape the voice of a leading tech brand and drive global product marketing strategy, with potential for significant career growth.

📝 Key Questions to Ask During Interview

• How does Nothing approach product marketing differently from other tech companies?
• Can you describe the team structure and dynamics for this role?
• How does Nothing support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Nothing measure the success of its product launches and marketing campaigns?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past work that demonstrate your ability to develop and execute successful product launch strategies
• Research Nothing's brand and values to show your enthusiasm and cultural fit
• Be prepared to discuss your approach to balancing impact and efficiency in marketing campaigns
• Follow up with the hiring manager within one week of submitting your application, expressing your interest in the role and asking any clarifying questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.