📌 Core Information
🔹 Job Title: Global Product Marketing Manager
🔹 Company: Ignition
🔹 Location: Vancouver, British Columbia, Canada (Remote - West Coast, USA)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (West Coast, USA)
🚀 Job Overview
Key aspects of this role include:
- Positioning Ignition as a category leader in the global market
- Driving product awareness and adoption to unlock new customer and revenue growth
- Collaborating with cross-functional teams to ensure commercial success for strategic product initiatives
- Conducting customer research and analysis to inform product development and marketing strategies
- Developing and implementing GTM strategies for new products, features, and industry verticals
ASSUMPTION: This role requires a strategic mindset and strong collaboration skills to work effectively across various teams and time zones.
📋 Key Responsibilities
✅ Market and Competitor Insights: Track and surface key market, customer, and competitor insights to identify problems that need solving and compelling value propositions
✅ Customer Research and Analysis: Conduct customer research and analysis to create buyer personas and champion the voice of the customer in product, sales, and marketing
✅ Product Positioning and Messaging: Develop compelling value propositions, positioning, and messaging that resonates with target audiences
✅ Product Marketing Collateral: Create content that communicates Ignition's product value, including website pages, fact sheets, blogs, webinars, videos, decks, and more
✅ Product GTM: Develop and implement GTM strategies and campaigns for new product, feature, and integration launches, as well as new verticals/segments, to drive customer acquisition and expansion
✅ Sales Enablement: Equip sales teams with sales cheat sheets or battlecards to best position and sell Ignition's platform
✅ Product Adoption: Drive continual product awareness, education, and adoption among prospects and customers through integrated campaigns
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to effectively execute marketing strategies and campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Approximately five years of product marketing experience in a B2B SaaS or established tech company
Required Skills:
- Proven experience in B2B product marketing, with a focus on driving new customer growth and engaging existing customers
- Strong customer empathy and a growth mindset
- Excellent storytelling and communication skills
- Proficient in using marketing tech, ideally Intercom, Hubspot, and Asana
- Strong stakeholder management and data-driven decision-making skills
Preferred Skills:
- Experience working in the accounting or professional services software industry
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: While experience in the accounting or professional services software industry is preferred, candidates from other relevant industries with transferable skills are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (Based on industry standards for a senior product marketing role in the US and Canada)
Benefits:
- Employee stock options
- 20 days of accrued annual leave/vacation plus 10 wellbeing days
- Additional paid day off to celebrate your birthday, along with volunteering leave
- Health, dental, and vision benefits starting immediately
- Annual education allowance reimbursement
- Employee recognition program
- Quarterly wellness allowance
- Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
- Flexible working arrangements, supported by WFH reimbursement and technology allowance
- Personal tax return assistance
- Paid parental leave
- 401k program
Working Hours: Full-time (Flexible, with a focus on collaboration across global teams)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the US and Canada. The final salary offer will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (SaaS)
Company Size: 51-200 employees (Mid-size)
Founded: 2013 (12 years ago)
Company Description:
- Ignition is the leading revenue operations platform for services-based businesses, transforming sales, billing, and payment processes
- The platform automates proposals, invoicing, payments, and workflows, empowering 7,500+ businesses to sell, bill, and get paid for their services with ease
- Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, the US, and the UK
Company Specialties:
- Enabling 'the modern practice'
- Accounting
- Automation
- Communication
- Engagement Letters
- Payments
- Client Engagement
Company Website: ignitionapp.com
ASSUMPTION: Ignition is a mid-size company with a global presence, focusing on providing a comprehensive revenue generation platform for professional services businesses.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: Reports to the Global Head of Product Marketing and Brand Communications
Work Arrangement: Remote (West Coast, USA) with flexible hours to accommodate global team collaboration
Growth Opportunities:
- Potential to grow into a leadership role as the company expands globally
- Opportunities to work on strategic projects and influence the company's product marketing strategy
- Chance to gain experience in a fast-growing SaaS company and make a significant impact on its success
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to advance their career in a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from Ignition's global offices)
Office Location(s): Sydney, Toronto, Kelowna, Brisbane, Melbourne, Texas, Seattle, Auckland, Angeles City, London, Vancouver, Muntinlupa, Chicago, California, Colorado
Geographic Context:
- Vancouver, BC, Canada: A multicultural city with a mild climate, known for its natural beauty and outdoor activities
- West Coast, USA: A diverse region with various cities offering unique cultures, climates, and opportunities
Work Schedule: Full-time, with flexible hours to accommodate global team collaboration
ASSUMPTION: This role offers a flexible work environment with the option to work remotely or from Ignition's global offices, providing candidates with the opportunity to balance work and personal life effectively.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Behavioral and skills-based interview with the hiring manager
- Case study or project presentation (if applicable)
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Customer empathy and understanding of Ignition's target audience
- Communication and presentation skills
- Cultural fit and alignment with Ignition's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to market research, customer analysis, and product positioning
- Demonstrate your ability to work collaboratively with global teams and stakeholders
ATS Keywords: Product Marketing, B2B SaaS, Customer Research, Product Positioning, Sales Enablement, Data Analysis, Stakeholder Management, Storytelling, Growth Mindset, Customer Empathy, Marketing Technology, GTM Strategy, Content Development, Market Insights, Product Adoption
ASSUMPTION: Ignition's interview process is designed to assess candidates' strategic thinking, customer focus, and cultural fit, with a strong emphasis on collaboration and communication skills.
🛠️ Tools & Technologies
- Marketing tech: Intercom, Hubspot, Asana
- Productivity tools: Microsoft Office Suite, Google Workspace
- Project management: Asana, Trello, Jira (depending on the team)
ASSUMPTION: Ignition uses a variety of tools and technologies to streamline workflows and facilitate collaboration among global teams.
👔 Cultural Fit Considerations
Company Values:
- We are better everyday
- We work without ego
- We are smarter together
- We hero our customer
Work Style:
- Collaborative and inclusive
- Data-driven and results-oriented
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody Ignition's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or priorities?
- How do you approach learning from and incorporating feedback into your work?
ASSUMPTION: Ignition values a collaborative, inclusive, and data-driven work environment, with a strong emphasis on continuous learning and improvement. Candidates should be adaptable, open to feedback, and committed to embodying the company's values.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities across global teams
- Balancing strategic thinking with tactical execution in a fast-paced environment
- Adapting to changing market conditions and customer needs
- Working effectively across different time zones and cultures
ASSUMPTION: This role presents unique challenges related to global team collaboration, stakeholder management, and adaptability in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a greater focus on global strategy and cross-functional collaboration
- In the accounting and professional services software industry, Ignition is a category leader, providing unique opportunities for candidates to drive product awareness and adoption in a growing market
- Career progression in this role may involve moving into a leadership position as the company expands globally
ASSUMPTION: This role offers unique opportunities for candidates to drive product marketing strategy in a fast-growing SaaS company, with potential for career growth and advancement.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature, resulting in a 20% increase in customer acquisition within the first quarter
- Conducting customer research and analysis to inform product development and positioning, leading to a 15% increase in customer satisfaction scores
- Creating and implementing a sales enablement program, equipping the sales team with the tools and knowledge to effectively position and sell Ignition's platform, contributing to a 10% increase in sales performance
ASSUMPTION: These sample projects demonstrate the impact a successful product marketing manager can have on Ignition's growth and customer success.
❓ Key Questions to Ask During Interview
- How does Ignition support the professional development and growth of its product marketing team members?
- Can you describe the team structure and dynamics for this role, and how it collaborates with other departments?
- How does Ignition approach and measure the success of its product marketing initiatives?
- What are the most significant challenges facing the product marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Ignition foster a culture of innovation and continuous improvement within its product marketing team?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, team dynamics, and company culture, ensuring a strong fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Ignition's products, market, and competitors, and be ready to discuss your approach to market research, customer analysis, and product positioning
- If selected, be prepared to present a case study or project demonstrating your product marketing skills and achievements
- Follow up with the hiring manager within one week after your final interview to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
