📌 Core Information
🔹 Job Title: Global Product Marketing Manager
🔹 Company: Ignition
🔹 Location: Vancouver, British Columbia, Canada & West Coast, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Fully remote (must be based in British Columbia or West Coast, USA)
🚀 Job Overview
Key aspects of this role include:
- Positioning Ignition as a category leader in the professional services industry
- Driving product awareness and adoption to unlock new customer and revenue growth in core markets
- Collaborating with cross-functional teams to ensure commercial success for strategic product initiatives
- Developing and implementing go-to-market strategies for new products, features, and industry verticals
- Championing the voice of the customer in product development and marketing
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and a passion for driving product success through strategic marketing initiatives.
📋 Key Responsibilities
✅ Market and competitor insights: Track and surface key market, customer, and competitor insights to identify problems that need solving and compelling value propositions
✅ Customer research and analysis: Conduct customer research and analysis to create buyer personas and champion the voice of the customer in product, sales, and marketing
✅ Product positioning and messaging: Develop compelling value propositions, positioning, and messaging that resonates with target audiences
✅ Product marketing collateral: Create content that communicates product value, including website pages, fact sheets, blogs, webinars, videos, decks, and more
✅ Product GTM: Develop and implement go-to-market strategies and campaigns for new product, feature, and integration launches, as well as new verticals/segments, to drive customer acquisition and expansion
✅ Sales enablement: Equip sales teams with sales cheat sheets or battlecards to best position and sell the Ignition platform
✅ Product adoption: Drive continual product awareness, education, and adoption among prospects and customers through integrated marketing campaigns
ASSUMPTION: This role requires strong collaboration and communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Approximately five years of product marketing experience in a B2B SaaS or established tech company
Required Skills:
- Proven experience in product marketing, with a strong track record of driving product success
- Excellent communication and storytelling skills
- Strong analytical skills and data-driven mindset
- Ability to work collaboratively with cross-functional teams
- Proficiency in using marketing tech, ideally Intercom, Hubspot, and Asana
Preferred Skills:
- Experience working in the accounting or professional services software industry
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a proven track record of driving product success will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (based on experience and location)
Benefits:
- Employee stock options
- 20 days of accrued annual leave/vacation plus 10 wellbeing days
- Additional paid day off to celebrate your birthday, along with volunteering leave
- Health, dental, and vision benefits starting immediately
- Annual education allowance reimbursement
- Employee recognition program
- Quarterly wellness allowance
- Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
- Flexible working arrangements, supported by WFH reimbursement and technology allowance
- Personal tax return assistance
- Paid parental leave
- 401k program
Working Hours: Full-time (flexible hours, with some evenings required to accommodate global team time zones)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level product marketing role in a B2B SaaS company. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on revenue generation platforms for accounting and professional services businesses
Company Size: Medium (51-200 employees) - Large enough to have established processes and a global presence, but small enough for individual contributions to make a significant impact
Founded: 2013 - Ignition has been operating for over a decade, providing ample opportunities for career growth and development
Company Description:
- Ignition is the leading revenue operations platform for services-based businesses, transforming sales, billing, and payment processes
- The platform automates proposals, invoicing, payments, and workflows, empowering businesses to sell, bill, and get paid for their services with ease
- Ignition has a global workforce spanning Australia, Canada, New Zealand, the Philippines, the US, and the UK, with a strong focus on collaboration and open communication
Company Specialties:
- Enabling 'the modern practice'
- Accounting
- Automation
- Communication
- Engagement Letters
- Payments
- Client Engagement
Company Website: ignitionapp.com
ASSUMPTION: Ignition's focus on collaboration and open communication creates an inclusive work environment that values employee input and innovation.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers significant responsibility and the opportunity to make a substantial impact on Ignition's global marketing efforts
Reporting Structure: Reports directly to the Global Head of Product Marketing and Brand Communications, with close collaboration with product, sales, marketing, customer experience, and partnerships teams
Work Arrangement: Fully remote, with a requirement to be based in British Columbia or the West Coast, USA. Some evenings may be required to accommodate global team time zones
Growth Opportunities:
- Potential to grow into a leadership role as Ignition continues to expand globally
- Opportunities to work on diverse products and features, driving continuous learning and skill development
- Chance to make a significant impact on Ignition's market position and customer success
ASSUMPTION: This role offers ample opportunities for career growth and development within a dynamic, global organization.
🌍 Location & Work Environment
Office Type: Fully remote, with the option to work from Ignition's offices in Vancouver, Toronto, Kelowna, or other global locations (as they reopen post-COVID-19)
Office Location(s): 54-66 Wentworth Ave, Level 7, Sydney CBD, New South Wales 2010, AU; 150 King St W, Toronto, Ontario M5H 1J9, CA; 304-2755 Tutt St, Kelowna, British Columbia V1Y, CA; and other global locations
Geographic Context:
- Vancouver, British Columbia, Canada - A vibrant, multicultural city with a high quality of life, offering easy access to nature and outdoor activities
- West Coast, USA - A broad region encompassing various cities and states, each with its unique culture and opportunities
Work Schedule: Full-time, with flexible hours and the ability to work from home. Some evenings may be required to accommodate global team time zones
ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to balance work and personal responsibilities, while still collaborating effectively with global teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and technical interviews with the hiring manager and other team members
- Final interview with the Global Head of Product Marketing and Brand Communications
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Collaboration and communication skills
- Analytical skills and data-driven mindset
- Cultural fit and alignment with Ignition's values
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and achievements
- Be prepared to discuss your approach to market research, product positioning, and go-to-market strategies
- Demonstrate your ability to work collaboratively with cross-functional teams and stakeholders
- Showcase your understanding of Ignition's products and target markets
ATS Keywords: Product Marketing, B2B SaaS, Market Research, Product Positioning, Go-To-Market Strategy, Cross-Functional Teams, Stakeholder Management, Global Marketing
ASSUMPTION: Ignition's interview process is designed to assess candidates' product marketing expertise, strategic thinking, and cultural fit, with a strong focus on collaboration and communication skills.
🛠️ Tools & Technologies
- Marketing tech: Intercom, Hubspot, Asana
- Productivity tools: Microsoft Office Suite, Google Workspace
- Project management: Asana
- Communication: Slack, Microsoft Teams
ASSUMPTION: Proficiency in using marketing tech, productivity tools, and project management platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- We are better everyday
- We work without ego
- We are smarter together
- We hero our customer
Work Style:
- Collaborative and open communication
- Data-driven decision-making
- Continuous learning and improvement
- Flexible and adaptable to changing priorities and global time zones
Self-Assessment Questions:
- Do you embrace a growth mindset and continuously seek to improve and learn?
- Are you comfortable working in a global, remote team and accommodating different time zones?
- Do you thrive in a collaborative environment and enjoy working with diverse stakeholders to drive product success?
ASSUMPTION: Ignition values candidates who align with their company values and work style, with a strong focus on collaboration, open communication, and continuous learning.
⚠️ Potential Challenges
- Managing global teams and stakeholders across different time zones
- Balancing the need for strategic, long-term planning with tactical, day-to-day execution
- Keeping up with the fast-paced evolution of the professional services industry and Ignition's product offerings
- Adapting to changes in market dynamics and customer needs
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a broader scope of responsibilities and the opportunity to make a significant impact on Ignition's global marketing efforts
- Unlike many B2B SaaS companies, Ignition operates in a unique industry niche, focusing on revenue generation for accounting and professional services businesses
- Career progression in this role may differ from more traditional B2B SaaS product marketing paths, offering unique growth opportunities within Ignition's global organization
ASSUMPTION: This role offers a unique blend of strategic marketing responsibilities and the opportunity to make a significant impact on Ignition's global success.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature, driving customer acquisition and adoption within the first six months of launch
- Conducting customer research and analysis to inform product positioning and messaging, resulting in a 20% increase in customer engagement with targeted marketing campaigns
- Collaborating with cross-functional teams to create sales enablement materials, empowering the sales team to achieve a 15% increase in closed-won deals
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven approach required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the most significant product marketing challenge you've faced in your previous role and how you overcame it?
- How do you approach collaborating with global teams and stakeholders across different time zones?
- Can you share an example of a time when you championed the voice of the customer in product development or marketing, and what was the outcome?
- How do you stay up-to-date with industry trends and market dynamics in the professional services industry?
- What is your approach to balancing strategic, long-term planning with tactical, day-to-day execution in a fast-paced environment?
ASSUMPTION: Asking these questions will help you better understand the role's requirements, Ignition's work environment, and the team's expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience and achievements, emphasizing your strategic thinking, collaboration skills, and data-driven approach
- Prepare for your interviews by researching Ignition's products, target markets, and company values, and be ready to discuss your approach to market research, product positioning, and go-to-market strategies
- If invited to a final interview, be prepared to present a sample product marketing plan or campaign, demonstrating your ability to develop and execute strategic marketing initiatives
- Follow up with the hiring manager within one week of your final interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
