📌 Core Information
🔹 Job Title: Global Product Marketing Manager
🔹 Company: Ignition
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Fully remote (based in British Columbia or West Coast, USA)
🚀 Job Overview
Key aspects of this role include:
- Positioning Ignition as a category leader in the global market
- Driving product awareness and adoption to unlock new customer and revenue growth
- Collaborating with cross-functional teams to ensure commercial success for strategic product initiatives
- Developing and implementing go-to-market strategies for new products, features, and verticals
- Championing the voice of the customer in product development and marketing
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and a customer-centric approach to drive product success globally.
📋 Key Responsibilities
✅ Market and competitor insights: Track and surface key market, customer, and competitor insights to identify problems that need solving and compelling value propositions.
✅ Customer research and analysis: Conduct customer research and analysis to create buyer personas and champion the voice of the customer in product, sales, and marketing.
✅ Product positioning and messaging: Develop compelling value propositions, positioning, and messaging that resonates with target audiences.
✅ Product marketing collateral: Create content that communicates Ignition's product value, including website pages, fact sheets, blogs, webinars, videos, decks, and more.
✅ Product GTM: Develop and implement go-to-market strategies and campaigns for new product, feature, and integration launches, as well as new verticals/segments, to drive customer acquisition and expansion.
✅ Sales enablement: Equip sales teams with sales cheat sheets or battlecards to best position and sell Ignition's platform.
✅ Product adoption: Drive continual product awareness, education, and adoption among prospects and customers, working closely with the wider marketing team on integrated campaigns.
ASSUMPTION: This role requires a high level of collaboration and communication with various teams across different time zones.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Approximately five years of product marketing experience in a B2B SaaS or established tech company
Required Skills:
- Proven experience in B2B SaaS product marketing
- Strong customer empathy and understanding of customer needs and pain points
- Excellent storytelling and communication skills
- Proficient in using marketing tech, ideally Intercom, Hubspot, and Asana
- Data-driven approach to decision-making
- Strong stakeholder management skills
- Growth mindset and ability to work collaboratively with cross-functional teams
Preferred Skills:
- Experience working in the accounting or professional services software industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the accounting or professional services software industry may have a competitive edge, but it is not essential for this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on experience and location)
Benefits:
- Employee stock options
- 20 days of accrued annual leave/vacation plus 10 wellbeing days
- Additional paid day off to celebrate your birthday, along with volunteering leave
- Health, dental, and vision benefits starting immediately
- Annual education allowance reimbursement to support professional development
- Employee recognition program
- Quarterly wellness allowance to invest in personal wellness
- Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
- Flexible working arrangements, supported by WFH reimbursement and technology allowance
- Personal tax return assistance
- Paid parental leave
- RRSP program with employer matching
Working Hours: Full-time, flexible hours with a focus on results and productivity
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level product marketing role in Vancouver, British Columbia. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on revenue generation for accounting and professional services businesses
Company Size: 51-200 employees, with a global workforce spanning Australia, Canada, New Zealand, the Philippines, the US, and the UK
Founded: 2013, with a mission to transform how professional services and their clients do business together
Company Description:
- Ignition is the leading revenue generation platform for accounting and professional services businesses to spark greater efficiency and profitability
- The platform automates and optimizes proposals, billing, payments, and workflows in a single platform that fits seamlessly into existing technology stacks
- Ignition empowers 7,250+ businesses to reach their full revenue potential, with customers engaging over 1.7 million clients and generating US $8b in revenue via the platform
Company Specialties:
- Enabling 'the modern practice'
- Accounting
- Automation
- Communication
- Engagement Letters
- Payments
- Client Engagement
Company Website: ignitionapp.com
ASSUMPTION: Ignition is a rapidly growing SaaS company with a strong focus on innovation and customer success. This role offers an excellent opportunity for a motivated and experienced product marketing professional to make a significant impact on the company's global growth.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the Global Head of Product Marketing and Brand Communications
Work Arrangement: Fully remote, with a requirement to be based in British Columbia or the West Coast, USA. This role involves collaborating with regional teams based in Australia, Canada, and the US across varying time zones.
Growth Opportunities:
- As Ignition continues to grow, there will be opportunities for the right candidate to take on more responsibility and advance their career within the global marketing team
- This role offers exposure to various aspects of product marketing, allowing the candidate to develop a broad skill set and gain experience in global marketing
ASSUMPTION: This role is ideal for a candidate who is looking to take on a global role with significant responsibility and the opportunity to make a real impact on the company's growth.
🌍 Location & Work Environment
Office Type: Fully remote, with the option to work from home or a co-working space
Office Location(s): Vancouver, British Columbia, Canada
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, offering a mix of urban and outdoor living
- The cost of living in Vancouver is relatively high compared to other cities in Canada
- Vancouver has a thriving tech industry, with many startups and established companies calling the city home
Work Schedule: Full-time, with flexible hours and a focus on results and productivity. This role may require working evenings to accommodate team members in different time zones.
ASSUMPTION: The fully remote nature of this role offers candidates the flexibility to work from home or a co-working space, with the option to relocate to Vancouver if desired.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR team
- Behavioral and skills-based interview with the hiring manager
- Case study or project presentation to the global marketing team
- Final interview with the Global Head of Product Marketing and Brand Communications
Key Assessment Areas:
- Customer empathy and understanding of customer needs and pain points
- Storytelling and communication skills
- Data-driven approach to decision-making
- Collaboration and stakeholder management skills
- Growth mindset and ability to work independently and in a team environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to customer research, product positioning, and go-to-market strategy
- Showcase your ability to work collaboratively with cross-functional teams and manage stakeholders
- Demonstrate your understanding of the accounting and professional services software industry and Ignition's platform
ATS Keywords: Product Marketing, B2B SaaS, Customer Research, Product Positioning, Messaging, Sales Enablement, Data Analysis, Stakeholder Management, Growth Mindset, Customer Empathy, Storytelling, Market Insights, GTM Strategy, Product Adoption, Content Development
ASSUMPTION: Ignition's hiring process is designed to assess the candidate's fit for the role and the company's culture, with a focus on customer-centricity, collaboration, and innovation.
🛠️ Tools & Technologies
- Marketing tech: Intercom, Hubspot, Asana
- Productivity tools: Google Workspace, Microsoft Office
- Project management: Asana, Trello
- Design and content creation: Canva, Adobe Creative Suite
ASSUMPTION: The tools and technologies required for this role are standard for a product marketing position in a B2B SaaS company. Proficiency in these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- We are better everyday
- We work without ego
- We are smarter together
- We hero our customer
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Customer-centric, with a deep understanding of customer needs and pain points
- Data-driven and results-focused, with a focus on continuous improvement
- Innovative and forward-thinking, with a focus on driving growth and market leadership
Self-Assessment Questions:
- Do you have a proven track record of driving product success in a B2B SaaS environment?
- Are you comfortable working collaboratively with cross-functional teams across different time zones?
- Do you have a strong customer-centric mindset and a deep understanding of customer needs and pain points?
- Are you able to work independently and manage your own time effectively?
- Do you have a growth mindset and a willingness to learn and adapt in a fast-paced environment?
ASSUMPTION: Ignition's company culture is collaborative, innovative, and customer-centric, with a focus on driving growth and market leadership. Candidates who are a strong cultural fit will thrive in this environment.
⚠️ Potential Challenges
- Working with teams across different time zones may require flexibility and accommodation to ensure effective communication and collaboration
- The fully remote nature of this role may present challenges in terms of work-life balance and isolation
- The fast-paced nature of the SaaS industry may require the candidate to adapt quickly to changes and new priorities
- The competitive nature of the B2B SaaS market may present challenges in terms of market differentiation and customer acquisition
ASSUMPTION: These challenges can be mitigated with strong communication, time management, and a customer-centric approach.
📈 Similar Roles Comparison
- Compared to other product marketing roles in the B2B SaaS industry, this role offers a unique opportunity to drive global product success and market leadership in the accounting and professional services software industry
- This role requires a strong understanding of the accounting and professional services software industry, as well as the ability to work collaboratively with regional teams across different time zones
- Career progression in this role may involve moving into a global leadership position within the marketing team or transitioning into a product management or general management role
ASSUMPTION: This role offers a unique opportunity for a motivated and experienced product marketing professional to make a significant impact on the company's global growth and market leadership.
📝 Sample Projects
- Developing and implementing a go-to-market strategy for a new product launch in the accounting software industry
- Conducting customer research and analysis to inform product positioning and messaging for a new vertical in the professional services industry
- Creating a sales enablement program to support the launch of a new integration with a popular accounting software platform
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to drive product success and market leadership in the accounting and professional services software industry.
❓ Key Questions to Ask During Interview
- How does Ignition differentiate itself from other accounting and professional services software providers in the market?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ignition support the professional development and growth of its employees?
- What is the company's approach to remote work and work-life balance?
- How does Ignition measure the success of its product marketing efforts, and what are the key metrics for this role?
ASSUMPTION: These questions are designed to help the candidate understand the company's culture, priorities, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation showcasing your approach to product marketing, customer research, and go-to-market strategy
- Be ready to discuss your approach to collaboration and stakeholder management in a global, remote work environment
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
