📌 Core Information
🔹 Job Title: Global Product Marketing Manager
🔹 Company: Ignition
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (based in British Columbia or West Coast, USA)
🚀 Job Overview
Key aspects of this role include:
- Positioning Ignition as a category leader in the global market
- Driving product awareness and adoption to unlock new customer and revenue growth
- Collaborating with cross-functional teams to ensure commercial success for strategic product initiatives
- Conducting market and customer research to identify problems and develop compelling value propositions
- Developing and implementing go-to-market strategies for new products, features, and verticals
ASSUMPTION: This role requires a strong understanding of the accounting or professional services software industry, although it's not strictly required. The ideal candidate will be comfortable working in a global environment and collaborating with teams across various time zones.
📋 Key Responsibilities
✅ Market and competitor insights: Track and surface key market, customer, and competitor insights to help identify problems that need solving and compelling value propositions
✅ Customer research and analysis: Conduct customer research and analysis, create buyer personas, and champion the voice of the customer in product, sales, and marketing
✅ Product positioning and messaging: Develop compelling value propositions, positioning, and messaging that makes complex ideas simple and resonates with the target audience
✅ Product marketing collateral: Create content that communicates the product's value, including website pages, fact sheets, blogs, webinars, videos, decks, and more
✅ Product go-to-market: Develop and implement go-to-market strategies and campaigns for new product, feature, and integration launches, as well as new verticals/segments, to drive customer acquisition and expansion
✅ Sales enablement: Keep one ear to the ground with regional sales teams to understand why prospects don't convert, and equip them with sales cheat sheets or battlecards to best position and sell the platform
✅ Product adoption: Drive continual product awareness, education, and adoption among prospects and customers, working closely with the wider marketing team on integrated campaigns
ASSUMPTION: This role requires strong collaboration and communication skills, as well as the ability to work independently and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Approximately five years of product marketing experience in a B2B SaaS or established tech company
Required Skills:
- Proven experience in product marketing, with a strong understanding of the B2B SaaS landscape
- Experience working in the accounting or professional services software industry (preferred but not essential)
- Proficiency in using marketing tech, ideally Intercom, Hubspot, and Asana
- Growth mindset and customer-centric approach
- Strong storytelling and communication skills
- Excellent stakeholder management and collaboration skills
- Data-driven approach, comfortable with data analysis and qualitative customer feedback
Preferred Skills:
- Experience working in a global role or with global teams
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in market research, customer success, or sales enablement may also be considered for this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (based on experience and location)
Benefits:
- Employee stock options
- 20 days of accrued annual leave/vacation plus 10 wellbeing days
- Additional paid day off to celebrate your birthday, along with volunteering leave
- Health, dental, and vision benefits starting immediately
- Annual education allowance reimbursement to support professional development
- Employee recognition program
- Quarterly wellness allowance to invest in personal wellness
- Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
- Flexible working arrangements, supported by WFH reimbursement and technology allowance
- Personal tax return assistance
- Paid parental leave
- RRSP program with employer matching
Working Hours: Full-time (flexible hours to accommodate global team collaboration)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Vancouver area. The final salary will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on revenue generation platforms for accounting and professional services businesses
Company Size: Ignition is a mid-sized company with 51-200 employees, providing a collaborative and open work environment
Founded: Ignition was founded in 2013 and has since grown to become a leading global provider of revenue generation platforms
Company Description:
- Ignition is the leading revenue generation platform for accounting and professional services businesses, empowering them to spark greater efficiency and profitability
- The platform automates and optimizes proposals, billing, payments, and workflows in a single platform that fits seamlessly into existing technology stacks
- Ignition has a global workforce spanning Australia, Canada, New Zealand, the Philippines, the US, and the UK, with a vision to transform how professional services and their clients do business together
Company Specialties:
- Enabling 'the modern practice'
- Accounting
- Automation
- Communication
- Engagement Letters
- Payments
- Client Engagement
Company Website: ignitionapp.com
ASSUMPTION: Ignition's global presence and collaborative work environment offer unique opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the global marketing team
Reporting Structure: The Global Product Marketing Manager reports directly to the Global Head of Product Marketing and Brand Communications and collaborates with various teams, including product, partnerships, sales, and customer experience
Work Arrangement: This is a fully remote/work from home role, with flexible hours to accommodate global team collaboration
Growth Opportunities:
- Potential to grow into a leadership role within the global marketing team
- Opportunities to work on strategic projects and initiatives that drive business growth
- Access to professional development resources and training opportunities
ASSUMPTION: This role offers a unique opportunity to work in a global capacity and gain experience in various aspects of product marketing.
🌍 Location & Work Environment
Office Type: Fully remote/work from home, with no physical office location specified
Office Location(s): Not applicable (fully remote)
Geographic Context:
- Vancouver, British Columbia, Canada, is a multicultural city with a mild climate and a high quality of life
- The city is known for its natural beauty, outdoor activities, and vibrant cultural scene
- Vancouver is a major hub for technology and innovation, with a thriving startup ecosystem
Work Schedule: Full-time, with flexible hours to accommodate global team collaboration
ASSUMPTION: The fully remote work environment offers candidates the flexibility to work from anywhere within British Columbia or the West Coast, USA, with a suitable home office setup.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and technical interviews with the hiring manager and relevant team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and experience
- Customer-centric approach and understanding of customer needs
- Collaboration and communication skills
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Ignition's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your product marketing experience, customer research, and go-to-market strategies
- Be ready to discuss your understanding of the accounting or professional services software industry and Ignition's platform
- Showcase your ability to work collaboratively with global teams and manage multiple projects simultaneously
ATS Keywords: Product Marketing, B2B SaaS, Customer Research, Product Positioning, Messaging, Sales Enablement, Data Analysis, Stakeholder Management, Growth Mindset, Customer Empathy, Storytelling, Marketing Technology, Collaboration, Market Insights, Go-to-Market Strategy, Product Adoption
ASSUMPTION: Ignition's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing tech: Intercom, Hubspot, Asana
- Project management: Asana
- Communication: Slack, Microsoft Teams, or similar platforms
- Data analysis: Google Analytics, Excel, or similar tools
ASSUMPTION: The required tools and technologies for this role may evolve over time, and candidates should be open to learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- We are better everyday
- We work without ego
- We are smarter together
- We hero our customer
Work Style:
- Collaborative and open work environment
- Focus on continuous learning and improvement
- Global team collaboration and communication
- Customer-centric approach
Self-Assessment Questions:
- Do you align with Ignition's company values, particularly 'We are better everyday' and 'We hero our customer'?
- Are you comfortable working in a global, remote team environment with flexible hours?
- Do you have a proven track record of driving product awareness and adoption through effective marketing strategies?
ASSUMPTION: Candidates who align with Ignition's company values and work style will be the best fit for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with global teams across varying time zones
- Keeping up with industry trends and competitor activities
- Balancing customer needs and market demands with internal constraints
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a customer-centric approach.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique global focus and the opportunity to work with a leading revenue generation platform in the accounting and professional services industry
- Industry-specific context: The accounting and professional services software industry is a competitive and dynamic market, with a strong focus on innovation and customer-centric solutions
- Career path comparison: This role offers a clear path for growth and advancement within the global marketing team, with potential opportunities to move into leadership positions
ASSUMPTION: This role offers a unique opportunity to work in a global capacity and gain experience in various aspects of product marketing, with clear paths for career growth and advancement.
📝 Sample Projects
- Conducting customer research and analysis to identify pain points and develop compelling value propositions for a new product launch
- Developing and implementing a go-to-market strategy for a new vertical or industry-specific solution, including targeted messaging and content creation
- Collaborating with cross-functional teams to create sales enablement materials, such as battlecards or cheat sheets, to support the sales team in closing deals
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Global Product Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will contribute to its success?
- How does Ignition support the professional development and growth of its employees?
- What are the biggest challenges facing the global marketing team, and how can this role help address them?
- How does Ignition measure the success of its product marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking?
- What opportunities are there for collaboration and knowledge-sharing with other teams, such as product, partnerships, sales, and customer experience?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your product marketing experience, customer research, and go-to-market strategies
- Be ready to discuss your understanding of the accounting or professional services software industry and Ignition's platform
- Follow up with the Ignition HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
