H

Global Product Marketing Manager

HP
Full-time
On-site
Wallisellen, ZΓΌrich, Switzerland
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Global Product Marketing Manager

πŸ”Ή Company: HP

πŸ”Ή Location: Meyrin, Wallisellen

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-06-10

πŸ”Ή Experience Level: 7-10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing global product marketing strategies for printing supplies and hardware.
  • Collaborating cross-functionally with various teams to bring products to market and drive sales.
  • Conducting market research and customer insights to inform product positioning and messaging.
  • Managing agency partners and project timelines using Adobe Workfront.
  • Overseeing messaging and asset reviews with stakeholders and leadership.

ASSUMPTION: This role requires a high level of cross-functional collaboration and global coordination, with a strong focus on project management and stakeholder communication.

πŸ“‹ Key Responsibilities

βœ… Define, write, and test differentiated value propositions for printer supplies and hardware, tailored to relevant customer segments.

βœ… Use in-depth knowledge of customer insights to create product messaging that resonates with target audiences and effectively communicates the product’s value.

βœ… Conduct research and testing to understand customer needs, global market trends, and competitive landscapes. Advocate for the customer perspective.

βœ… Develop sales tools and enablement materials, such as pitch decks, battlecards, and training materials.

βœ… Provide updates and lead presentations with product management, business partners, and senior leadership to ensure close collaboration and alignment.

βœ… Collaborate with regional marketing teams to ensure global strategy accounts for local market needs and is consistently implemented.

βœ… Oversee messaging and asset reviews with stakeholders and leadership, to ensure consistent, accurate, and on-time delivery.

βœ… Manage agency partners to deliver assets on time and within budget. Own scope, brief, and adherence to timelines and budget. Manage projects end-to-end and deliver approved assets using Adobe Workfront.

βœ… Collaborate with the Communications team and other partners on product launches, announcements, and events to support business goals and ensure product strategy is consistent across touchpoints.

βœ… Document and refine processes to ensure alignment with business and regional marketing stakeholders.

βœ… Manage functional budgets and forecasting for assigned product lines.

ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Four-year or Graduate Degree in Marketing or Business Administration, or any other related discipline.

Experience: 7-10+ years of work experience, preferably in product marketing, sales enablement, go-to-market strategy, customer research, product management, at a global technology hardware or consumer goods company.

Required Skills:

  • Strong understanding of product lifecycle management and customer journey mapping.
  • Demonstrated skill developing product positioning and messaging end-to-end and effectively manage feedback from cross-functional stakeholders.
  • Excellent project management skills with proven experience driving multiple concurrent product launches and initiatives.
  • Balance of strategic planning and meticulous execution to ensure consistency on a global scale.
  • Strong written and oral communications skills, including presenting and influencing, with senior and cross-functional stakeholders.
  • Strong leadership skills including team building, conflict resolution and consensus-building, in a highly matrixed, global organization. Ability to influence and lead virtual teams and interface effectively with all levels of management and cross-functional disciplines.
  • Strategic thinker with a bias for action and results orientation and pragmatic approach to managing obstacles – someone who always finds a way to β€œget it done.”
  • Passionate, driven, dependable, and transformational – a real change agent.
  • Flexibility to regularly meet virtually with colleagues from around the world in different time zones and occasionally travel globally.

Preferred Skills:

  • Experience with Adobe Workfront or similar project management tools.
  • Fluency in multiple languages.

ASSUMPTION: While not explicitly stated, proficiency in using project management tools and fluency in multiple languages may be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between CHF 120,000 and CHF 160,000 per year, based on industry standards for a senior product marketing manager role in Switzerland. This estimate takes into account the required experience level and the company's size.

Benefits:

  • Health insurance and pension plans.
  • Employee stock purchase plan.
  • Generous vacation and holiday leave.
  • Flexible work arrangements.
  • Employee discounts on HP products.

Working Hours: Full-time, with occasional travel required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: HP operates in the IT Services and IT Consulting industry, with a focus on providing innovative technology solutions to businesses and consumers worldwide.

Company Size: HP is a large company with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: HP was founded in 1939 and has since grown into one of the world's leading technology companies.

Company Description:

  • HP is committed to creating technology that makes life better for everyone, everywhere.
  • The company offers a wide range of products and services, including personal systems, printers, and software solutions.
  • HP is dedicated to driving sustainable impact and creating a better future for all.

Company Specialties:

  • Personal Systems.
  • Printing.
  • Software Solutions.

Company Website: http://www.hp.com

ASSUMPTION: HP's focus on sustainability and creating a better future for all is a key aspect of the company's culture and values.

πŸ“Š Role Analysis

Career Level: This role is at the senior manager level, with significant responsibility for driving global product marketing strategies.

Reporting Structure: The Global Product Marketing Manager will report directly to the Head of Global Product Marketing.

Work Arrangement: This role is on-site, with occasional travel required. The work arrangement may include flexible work hours and remote work options, depending on the specific needs of the role and the team.

Growth Opportunities:

  • Potential to take on additional responsibilities and grow within the global product marketing team.
  • Opportunities to work on high-impact projects and collaborate with cross-functional teams.
  • Chance to gain experience working in a large, global organization and develop leadership skills.

ASSUMPTION: This role offers significant opportunities for career growth and development within HP's global product marketing team.

🌍 Location & Work Environment

Office Type: HP's offices in Meyrin and Wallisellen are modern, collaborative workspaces designed to foster innovation and creativity.

Office Location(s): Meyrin, Wallisellen

Geographic Context:

  • Meyrin is located in the canton of Geneva, Switzerland, and is home to several multinational corporations and research institutions.
  • Wallisellen is located in the canton of ZΓΌrich, Switzerland, and is a major economic hub with a strong focus on technology and innovation.

Work Schedule: Full-time, with occasional travel required. The work schedule may include flexible work hours and remote work options, depending on the specific needs of the role and the team.

ASSUMPTION: The work environment at HP is collaborative and innovative, with a strong focus on driving results and creating a positive impact.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening.
  • Phone or video screening with the HR department.
  • In-depth interviews with the hiring manager and cross-functional stakeholders.
  • Final interview with the Head of Global Product Marketing.

Key Assessment Areas:

  • Product marketing skills and experience.
  • Cross-functional collaboration and stakeholder management.
  • Project management skills and experience.
  • Global mindset and cultural awareness.
  • Alignment with HP's values and mission.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
  • Be prepared to discuss your approach to product positioning, messaging, and project management.
  • Demonstrate your ability to work effectively in a global, matrixed organization.
  • Showcase your understanding of HP's products, market position, and competitive landscape.
  • Prepare questions to ask the interviewer about the role, team dynamics, and company culture.

ATS Keywords: Global Product Marketing, Product Positioning, Messaging Development, Project Management, Cross-functional Collaboration, Stakeholder Management, Customer Insights, Market Research, Product Launch, Sales Enablement, Adobe Workfront

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing the candidate's product marketing skills and experience, as well as their ability to work effectively in a global, matrixed organization.

πŸ› οΈ Tools & Technologies

  • Adobe Workfront (project management).
  • Microsoft Office Suite (word processing, presentations, spreadsheets).
  • Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics).
  • Marketing automation tools (e.g., Marketo, HubSpot).

ASSUMPTION: Proficiency in using project management tools, such as Adobe Workfront, and marketing automation tools is likely to be beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation.
  • Customer-centricity.
  • Results-driven.
  • Collaborative.
  • Inclusive.

Work Style:

  • Fast-paced and dynamic.
  • Data-driven and analytical.
  • Collaborative and team-oriented.
  • Results-focused and action-oriented.
  • Self-Assessment Questions:

    • Do you thrive in a fast-paced, dynamic work environment?
    • Are you comfortable working with data and analytics to inform decision-making?
    • Do you enjoy collaborating with cross-functional teams to drive results?
    • Are you able to manage multiple projects simultaneously and meet tight deadlines?

    ASSUMPTION: A strong cultural fit for this role is likely to include a high level of comfort with data-driven decision-making, a fast-paced work environment, and a strong focus on collaboration and results.

    ⚠️ Potential Challenges

    • The role requires a high level of cross-functional collaboration and stakeholder management, which can be challenging in a large, global organization.
    • The role may require occasional travel, which can be demanding and disruptive to personal schedules.
    • The work environment may be fast-paced and dynamic, which can be stressful for some individuals.
    • The role may require working with multiple time zones and cultures, which can present unique communication and collaboration challenges.

    ASSUMPTION: These challenges can be mitigated by strong communication skills, cultural awareness, and a willingness to adapt to different work styles and time zones.

    πŸ“ˆ Similar Roles Comparison

    • This role is similar to other senior product marketing manager roles in the technology industry, but with a stronger focus on global collaboration and cross-functional stakeholder management.
    • The role requires a higher level of experience and responsibility than entry-level or mid-level product marketing roles.
    • This role offers significant opportunities for career growth and development within HP's global product marketing team.

    ASSUMPTION: This role is likely to be more demanding and require a higher level of experience than similar roles in other industries or at smaller companies.

    πŸ“ Sample Projects

    • Developing and implementing a global product marketing strategy for a new line of HP printers, including market research, customer segmentation, and competitive analysis.
    • Managing a product launch for a new HP ink cartridge, including cross-functional collaboration with product management, regional marketing, and sales teams.
    • Conducting customer research and developing product messaging for HP's printing supplies, including ink and toner cartridges.

    ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that the Global Product Marketing Manager may be expected to undertake in this role.

    ❓ Key Questions to Ask During Interview

    • Can you describe the team dynamics and work style of the global product marketing team?
    • How does this role fit into the broader organizational structure and strategic goals of the company?
    • What are the key priorities for this role in the first 90 days?
    • How does HP support the professional development and growth of its employees?
    • What are the key challenges facing the global product marketing team, and how can this role help address them?

    ASSUMPTION: These questions are intended to help the candidate better understand the role, team dynamics, and company culture, as well as to demonstrate their interest and engagement in the position.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through this link.
    • Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
    • Prepare for the interview by researching HP's products, market position, and competitive landscape.
    • Prepare questions to ask the interviewer about the role, team dynamics, and company culture.
    • Follow up with the hiring manager within one week of the interview to express your appreciation and reiterate your interest in the position.

    ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.