📌 Core Information
🔹 Job Title: Global Product Marketing Manager
🔹 Company: HP
🔹 Location: Meyrin, Wallisellen
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-10
🔹 Experience Level: 7-10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global product marketing strategies for printing supplies and hardware.
- Collaborating cross-functionally with various teams to bring products to market and drive sales.
- Conducting market research and customer insights to inform product positioning and messaging.
- Managing agency partners and project timelines using Adobe Workfront.
- Overseeing messaging and asset reviews with stakeholders and leadership.
ASSUMPTION: This role requires a high level of cross-functional collaboration and global coordination, with a strong focus on project management and stakeholder communication.
📋 Key Responsibilities
✅ Define, write, and test differentiated value propositions for printer supplies and hardware, tailored to relevant customer segments.
✅ Use in-depth knowledge of customer insights to create product messaging that resonates with target audiences and effectively communicates the product’s value.
✅ Conduct research and testing to understand customer needs, global market trends, and competitive landscapes. Advocate for the customer perspective.
✅ Develop sales tools and enablement materials, such as pitch decks, battlecards, and training materials.
✅ Provide updates and lead presentations with product management, business partners, and senior leadership to ensure close collaboration and alignment.
✅ Collaborate with regional marketing teams to ensure global strategy accounts for local market needs and is consistently implemented.
✅ Oversee messaging and asset reviews with stakeholders and leadership, to ensure consistent, accurate, and on-time delivery.
✅ Manage agency partners to deliver assets on time and within budget. Own scope, brief, and adherence to timelines and budget. Manage projects end-to-end and deliver approved assets using Adobe Workfront.
✅ Collaborate with the Communications team and other partners on product launches, announcements, and events to support business goals and ensure product strategy is consistent across touchpoints.
✅ Document and refine processes to ensure alignment with business and regional marketing stakeholders.
✅ Manage functional budgets and forecasting for assigned product lines.
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Four-year or Graduate Degree in Marketing or Business Administration, or any other related discipline.
Experience: 7-10+ years of work experience, preferably in product marketing, sales enablement, go-to-market strategy, customer research, product management, at a global technology hardware or consumer goods company.
Required Skills:
- Strong understanding of product lifecycle management and customer journey mapping.
- Demonstrated skill developing product positioning and messaging end-to-end and effectively manage feedback from cross-functional stakeholders.
- Excellent project management skills with proven experience driving multiple concurrent product launches and initiatives.
- Balance of strategic planning and meticulous execution to ensure consistency on a global scale.
- Strong written and oral communications skills, including presenting and influencing, with senior and cross-functional stakeholders.
- Strong leadership skills including team building, conflict resolution and consensus-building, in a highly matrixed, global organization. Ability to influence and lead virtual teams and interface effectively with all levels of management and cross-functional disciplines.
- Strategic thinker with a bias for action and results orientation and pragmatic approach to managing obstacles – someone who always finds a way to “get it done.”
- Passionate, driven, dependable, and transformational – a real change agent.
- Flexibility to regularly meet virtually with colleagues from around the world in different time zones and occasionally travel globally.
Preferred Skills:
- Experience with Adobe Workfront or similar project management tools.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, proficiency in using project management tools and fluency in multiple languages may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between CHF 120,000 and CHF 160,000 per year, based on industry standards for a senior product marketing manager role in Switzerland. This estimate takes into account the required experience level and the company's size.
Benefits:
- Health insurance and pension plans.
- Employee stock purchase plan.
- Generous vacation and holiday leave.
- Flexible work arrangements.
- Employee discounts on HP products.
Working Hours: Full-time, with occasional travel required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: HP operates in the IT Services and IT Consulting industry, with a focus on providing innovative technology solutions to businesses and consumers worldwide.
Company Size: HP is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: HP was founded in 1939 and has since grown into one of the world's leading technology companies.
Company Description:
- HP is committed to creating technology that makes life better for everyone, everywhere.
- The company offers a wide range of products and services, including personal systems, printers, and software solutions.
- HP is dedicated to driving sustainable impact and creating a better future for all.
Company Specialties:
- Personal Systems.
- Printing.
- Software Solutions.
Company Website: http://www.hp.com
ASSUMPTION: HP's focus on sustainability and creating a better future for all is a key aspect of the company's culture and values.
📊 Role Analysis
Career Level: This role is at the senior manager level, with significant responsibility for driving global product marketing strategies.
Reporting Structure: The Global Product Marketing Manager will report directly to the Head of Global Product Marketing.
Work Arrangement: This role is on-site, with occasional travel required. The work arrangement may include flexible work hours and remote work options, depending on the specific needs of the role and the team.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the global product marketing team.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Chance to gain experience working in a large, global organization and develop leadership skills.
ASSUMPTION: This role offers significant opportunities for career growth and development within HP's global product marketing team.
🌍 Location & Work Environment
Office Type: HP's offices in Meyrin and Wallisellen are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Meyrin, Wallisellen
Geographic Context:
- Meyrin is located in the canton of Geneva, Switzerland, and is home to several multinational corporations and research institutions.
- Wallisellen is located in the canton of Zürich, Switzerland, and is a major economic hub with a strong focus on technology and innovation.
Work Schedule: Full-time, with occasional travel required. The work schedule may include flexible work hours and remote work options, depending on the specific needs of the role and the team.
ASSUMPTION: The work environment at HP is collaborative and innovative, with a strong focus on driving results and creating a positive impact.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the HR department.
- In-depth interviews with the hiring manager and cross-functional stakeholders.
- Final interview with the Head of Global Product Marketing.
Key Assessment Areas:
- Product marketing skills and experience.
- Cross-functional collaboration and stakeholder management.
- Project management skills and experience.
- Global mindset and cultural awareness.
- Alignment with HP's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
- Be prepared to discuss your approach to product positioning, messaging, and project management.
- Demonstrate your ability to work effectively in a global, matrixed organization.
- Showcase your understanding of HP's products, market position, and competitive landscape.
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture.
ATS Keywords: Global Product Marketing, Product Positioning, Messaging Development, Project Management, Cross-functional Collaboration, Stakeholder Management, Customer Insights, Market Research, Product Launch, Sales Enablement, Adobe Workfront
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing the candidate's product marketing skills and experience, as well as their ability to work effectively in a global, matrixed organization.
🛠️ Tools & Technologies
- Adobe Workfront (project management).
- Microsoft Office Suite (word processing, presentations, spreadsheets).
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics).
- Marketing automation tools (e.g., Marketo, HubSpot).
ASSUMPTION: Proficiency in using project management tools, such as Adobe Workfront, and marketing automation tools is likely to be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation.
- Customer-centricity.
- Results-driven.
- Collaborative.
- Inclusive.
Work Style:
- Fast-paced and dynamic.
- Data-driven and analytical.
- Collaborative and team-oriented.
- Results-focused and action-oriented.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and analytics to inform decision-making?
- Do you enjoy collaborating with cross-functional teams to drive results?
- Are you able to manage multiple projects simultaneously and meet tight deadlines?
ASSUMPTION: A strong cultural fit for this role is likely to include a high level of comfort with data-driven decision-making, a fast-paced work environment, and a strong focus on collaboration and results.
⚠️ Potential Challenges
- The role requires a high level of cross-functional collaboration and stakeholder management, which can be challenging in a large, global organization.
- The role may require occasional travel, which can be demanding and disruptive to personal schedules.
- The work environment may be fast-paced and dynamic, which can be stressful for some individuals.
- The role may require working with multiple time zones and cultures, which can present unique communication and collaboration challenges.
ASSUMPTION: These challenges can be mitigated by strong communication skills, cultural awareness, and a willingness to adapt to different work styles and time zones.
📈 Similar Roles Comparison
- This role is similar to other senior product marketing manager roles in the technology industry, but with a stronger focus on global collaboration and cross-functional stakeholder management.
- The role requires a higher level of experience and responsibility than entry-level or mid-level product marketing roles.
- This role offers significant opportunities for career growth and development within HP's global product marketing team.
ASSUMPTION: This role is likely to be more demanding and require a higher level of experience than similar roles in other industries or at smaller companies.
📝 Sample Projects
- Developing and implementing a global product marketing strategy for a new line of HP printers, including market research, customer segmentation, and competitive analysis.
- Managing a product launch for a new HP ink cartridge, including cross-functional collaboration with product management, regional marketing, and sales teams.
- Conducting customer research and developing product messaging for HP's printing supplies, including ink and toner cartridges.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that the Global Product Marketing Manager may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team dynamics and work style of the global product marketing team?
- How does this role fit into the broader organizational structure and strategic goals of the company?
- What are the key priorities for this role in the first 90 days?
- How does HP support the professional development and growth of its employees?
- What are the key challenges facing the global product marketing team, and how can this role help address them?
ASSUMPTION: These questions are intended to help the candidate better understand the role, team dynamics, and company culture, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
- Prepare for the interview by researching HP's products, market position, and competitive landscape.
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture.
- Follow up with the hiring manager within one week of the interview to express your appreciation and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
