📌 Core Information
🔹 Job Title: Global Product Marketing Manager
🔹 Company: Ignition
🔹 Location: Vancouver, British Columbia, Canada (Remote, West Coast, USA)
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (British Columbia, Canada or West Coast, USA)
🚀 Job Overview
Key aspects of this role include:
- Positioning Ignition as a category leader in the professional services industry
- Driving product awareness and adoption to unlock new customer and revenue growth
- Collaborating with cross-functional teams to ensure commercial success for strategic product initiatives
- Conducting customer research and analysis to champion the voice of the customer
- Developing compelling value propositions, positioning, and messaging for Ignition's products
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and a customer-centric approach to drive product success.
📋 Key Responsibilities
✅ Market and Competitor Insights: Track and surface key market, customer, and competitor insights to identify problems that need solving and compelling value propositions
✅ Customer Research and Analysis: Conduct customer research and analysis to create buyer personas and champion the voice of the customer in product, sales, and marketing
✅ Product Positioning and Messaging: Develop compelling value propositions, positioning, and messaging that make the complex simple and resonate with target audiences
✅ Product Marketing Collateral: Create content that communicates Ignition's product value, including website pages, fact sheets, blogs, webinars, videos, decks, and more
✅ Product GTM: Develop and implement GTM strategies and campaigns for new product, feature, and integration launches, as well as new verticals/segments, to drive customer acquisition and expansion
✅ Sales Enablement: Keep one ear to the ground with regional sales teams to understand why prospects don't convert and equip them with sales cheat sheets or battlecards to best position and sell Ignition's platform
✅ Product Adoption: Drive continual product awareness, education, and adoption among prospects and customers, working closely with the wider marketing team on integrated campaigns
ASSUMPTION: This role requires strong collaboration skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Approximately five years of product marketing experience in a B2B SaaS or established tech company
Required Skills:
- Proven track record of driving product adoption and revenue growth
- Experience working in the accounting or professional services software industry (preferred but not essential)
- Proficiency in using marketing tech, ideally Intercom, Hubspot, and Asana
- Growth mindset and customer empathy
- Strong storytelling and stakeholder management skills
- Data-driven approach and ability to analyze market trends
Preferred Skills:
- Experience working in a global or remote team
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a customer-centric approach will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (Estimated, based on industry standards for a 5-10 year experienced candidate in the Vancouver/British Columbia area)
Benefits:
- Employee stock options
- 20 days of accrued annual leave/vacation plus 10 wellbeing days
- Additional paid day off to celebrate your birthday, along with volunteering leave
- Health, dental, and vision benefits starting immediately
- Annual education allowance reimbursement to support professional development
- Employee recognition program
- Quarterly wellness allowance to invest in personal wellness
- Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
- Flexible working arrangements, supported by WFH reimbursement and technology allowance
- Personal tax return assistance
- Paid parental leave
- 401k program
Working Hours: Full-time (40 hours per week), flexible hours to accommodate global team collaboration
ASSUMPTION: The estimated salary range is based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on revenue generation platforms for accounting and professional services businesses
Company Size: 51-200 employees, providing a mid-sized company culture with opportunities for growth and collaboration
Founded: 2013, with a history of growth and success in the professional services industry
Company Description:
- Ignition is the leading revenue operations platform for services-based businesses, transforming sales, billing, and payment processes
- The platform automates proposals, invoicing, payments, and workflows, empowering businesses to sell, bill, and get paid for their services with ease
- Ignition has a global workforce spanning Australia, Canada, New Zealand, the Philippines, the US, and the UK, with a collaborative and open company culture
Company Specialties:
- Enabling 'the modern practice'
- Accounting
- Automation
- Communication
- Engagement Letters
- Payments
- Client Engagement
Company Website: ignitionapp.com
ASSUMPTION: Ignition's focus on growth and innovation creates an exciting work environment for employees.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the global marketing team
Reporting Structure: Reports directly to the Global Head of Product Marketing and Brand Communications, collaborating with regional teams and cross-functional stakeholders
Work Arrangement: Fully remote, with flexible hours to accommodate global team collaboration
Growth Opportunities:
- Expanding product marketing expertise across global markets
- Developing leadership skills by managing and mentoring junior team members
- Gaining experience in global team management and cross-functional collaboration
- Potential career progression into senior leadership roles within the marketing department
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the global marketing team.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required
Office Location(s): N/A (Remote work only)
Geographic Context:
- Vancouver, British Columbia, Canada: A multicultural city with a high quality of life, known for its natural beauty and outdoor activities
- West Coast, USA: A broad region encompassing several states, offering diverse cultural experiences and professional opportunities
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate global team collaboration
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and skills-based interview with the hiring manager
- Final interview with the Global Head of Product Marketing and Brand Communications
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Customer-centric mindset and research skills
- Strong communication and collaboration skills
- Data-driven approach and analytical skills
- Cultural fit and alignment with Ignition's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience and skills
- Prepare examples of successful product launches or campaigns to discuss during the interview
- Research Ignition's products and target markets to demonstrate your understanding of the role and company
- Practice common product marketing interview questions and brush up on your industry knowledge
ATS Keywords: Product Marketing, B2B SaaS, Customer Research, Product Positioning, Messaging, Sales Enablement, Data Analysis, Stakeholder Management, Growth Mindset, Customer Empathy, Storytelling, Marketing Technology, Collaboration, Market Insights, Product Adoption, GTM Strategy
ASSUMPTION: Ignition's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Marketing tech: Intercom, Hubspot, Asana
- Productivity and collaboration tools: Slack, Google Workspace
- Project management: Asana, Trello
- Data analysis: Google Analytics, Excel, Power BI
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as Ignition provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- We are better everyday
- We work without ego
- We are smarter together
- We hero our customer
Work Style:
- Collaborative and open communication
- Data-driven decision-making
- Continuous learning and improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- How do you embody Ignition's company values in your daily work?
- Can you provide an example of a time when you championed the voice of the customer in a product marketing role?
- How do you approach working with global teams and managing stakeholders across different time zones?
ASSUMPTION: Ignition's company culture values collaboration, continuous learning, and a customer-centric mindset, making it an ideal fit for candidates with a similar work style.
⚠️ Potential Challenges
- Managing global teams and stakeholders across different time zones
- Balancing multiple projects and priorities with competing deadlines
- Keeping up with industry trends and competitor activities in a fast-paced market
- Adapting to changes in product roadmaps or market demands
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique blend of global strategy, cross-functional collaboration, and customer-centric focus
- In the professional services industry, Ignition's platform stands out as a category leader, providing a competitive advantage for the right candidate
- Career progression opportunities in this role may differ from those in more traditional product marketing positions, with a greater emphasis on global team management and cross-functional collaboration
ASSUMPTION: This role offers a unique blend of strategic, collaborative, and customer-centric responsibilities, setting it apart from similar product marketing positions.
📝 Sample Projects
- Developing a go-to-market strategy for a new product feature, including messaging, positioning, and launch plan
- Conducting customer research to identify pain points and develop targeted product messaging
- Creating a sales enablement toolkit, including battlecards and sales cheat sheets, to support regional sales teams
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and customer-centric nature of the Global Product Marketing Manager role at Ignition.
❓ Key Questions to Ask During Interview
- How does Ignition support the professional development of its product marketing team members?
- Can you describe the team structure and dynamics within the global marketing department?
- How does Ignition foster a customer-centric mindset within its product marketing team?
- What are the most significant growth opportunities for this role, and how can I contribute to Ignition's success in these areas?
- How does Ignition approach work-life balance and employee well-being, particularly for remote team members?
ASSUMPTION: These interview questions help candidates better understand the role, team dynamics, and company culture at Ignition.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of successful product launches or campaigns to discuss during the interview
- Research Ignition's products and target markets to demonstrate your understanding of the role and company
- Follow up with the Ignition HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
