📌 Core Information
🔹 Job Title: Global Programmatic Strategy Director
🔹 Company: Hearst
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full time, Hybrid (4 days per week in the office)
🔹 Category: Media Production
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving global programmatic revenue growth across various markets
- Supporting global activations and pitch preparations for programmatic campaigns
- Collaborating with sales teams, operations, and data teams to ensure effective deal setups
- Monitoring campaign performance and sharing insights with direct teams
- Representing Hearst and its values within the Programmatic division
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Deliver revenue growth across assigned agencies and clients in various markets
✅ Support global activations and pitch preparations for programmatic campaigns
✅ Use weekly revenue reports to identify insights and share them with client and agency teams
✅ Deliver results in line with the programmatic strategy
✅ Work closely with HGS Sales teams, global operations, and data teams to ensure deals are set up and transacting correctly
✅ Liaise with 3rd Party vendors and ad tech partners to ensure updates and changes are communicated
✅ Support troubleshooting across deal activations
✅ Monitor campaign performance, PMP spending, and delivery, and share these insights with direct teams
✅ Attend key industry events, where relevant
✅ Be an ambassador of Hearst and its values
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management, requiring strong organizational skills and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: 5-10 years of experience in digital advertising, with a focus on programmatic advertising
Required Skills:
- Digital advertising experience
- Programmatic experience
- Troubleshooting skills, with the ability to overcome challenges and problem-solve
- Strong analytical skills
- Proficient in Microsoft Excel and PowerPoint
- Self-starter with the ability to handle multiple deliverables with tight deadlines
- Great understanding of the programmatic industry and opportunities publishers have
- Familiarity with Google Ad Manager and PMP/PG deals
Preferred Skills:
- Experience working with global teams
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the media industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a role of this level and location)
Benefits:
- 25 days’ holiday (with the option to buy up to 5 additional holiday days)
- Hybrid working (4 days per week in the office)
- Discounted gym membership
- Healthcare cash plan
- Charity day
- Life assurance
- Pension scheme
- Regular socials
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role and team needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hearst is a global, diversified information, services, and media company with a mission to inform audiences and improve lives. It operates in various sectors, including media, entertainment, and business information services.
Company Size: Hearst has over 10,000 employees worldwide. As a large organization, it offers numerous opportunities for career growth and development.
Founded: Hearst was founded in 1887 and has since grown into a leading global media and information company.
Company Description:
- Hearst is a global, diversified information, services, and media company with a mission to inform audiences and improve lives.
- The company operates in various sectors, including media, entertainment, and business information services.
- Hearst is committed to leading with purpose and integrity and innovating for more than a century.
Company Specialties:
- Television
- Digital
- Magazines
- Entertainment
- Publishing
- Business Media
- Cable
- Radio
- Real Estate
- Syndication
- Marketing
Company Website: http://www.hearst.com
ASSUMPTION: Hearst's diverse portfolio and global presence offer candidates the opportunity to work on a wide range of projects and gain exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is at the mid-to-senior level, requiring a combination of strategic thinking, technical expertise, and leadership skills.
Reporting Structure: The Global Programmatic Strategy Director will report directly to the Head of Programmatic Sales and work closely with various teams, including sales, operations, and data teams.
Work Arrangement: This role is a hybrid position, requiring employees to be on-site for four days per week.
Growth Opportunities:
- Progression to a leadership role within the programmatic sales team
- Expansion into other areas of Hearst's business, such as entertainment or business information services
- Opportunities to work on global projects and gain international experience
ASSUMPTION: Given Hearst's diverse portfolio and global presence, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Hearst's London office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 300 West 57th Street, New York, NY 10019, US
Geographic Context:
- London is a major global city with a vibrant cultural scene, offering numerous opportunities for personal and professional growth.
- The city is home to a diverse range of industries, including finance, technology, and media.
- London has a well-established public transportation system, making it easy to commute to and from the office.
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the role and team needs.
ASSUMPTION: Working in a hybrid environment allows for a better work-life balance while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and relevant team members
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data interpretation
- Communication and presentation skills
- Cultural fit and alignment with Hearst's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively
- Research Hearst's business and industry to demonstrate your understanding of the company and its market position
ATS Keywords: Programmatic, digital advertising, revenue growth, strategy, global, cross-functional teams, data analysis, troubleshooting, campaign performance, Hearst
ASSUMPTION: Hearst's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the individual and the organization.
🛠️ Tools & Technologies
- Google Ad Manager
- Microsoft Excel
- Microsoft PowerPoint
- Programmatic direct channels (e.g., Google Display & Video 360, The Trade Desk)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage campaigns, analyze data, and communicate with stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Diversity
- Accountability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you stay organized and manage multiple deliverables with tight deadlines?
- Can you provide an example of a time when you used data to drive strategic decision-making?
- How do you approach working with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who demonstrate a strong fit with Hearst's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities
- Keeping up with the fast-paced and ever-evolving programmatic landscape
- Balancing strategic thinking with day-to-day campaign management
- Working effectively with global teams across different time zones
ASSUMPTION: These challenges can be overcome through strong communication, time management, and adaptability, as well as a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to a Programmatic Strategy Manager or Director in a media or advertising agency, but with a focus on driving revenue growth within a publisher's programmatic division.
- Compared to other roles in the media industry, this position requires a strong understanding of both the buy-side and sell-side of programmatic advertising.
- Career paths for this role may include progression to a leadership role within the programmatic sales team or expansion into other areas of Hearst's business.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry can help candidates determine if it is the right fit for their career goals.
📝 Sample Projects
- Developing and implementing a global programmatic strategy to drive revenue growth across multiple markets
- Collaborating with cross-functional teams to optimize campaign performance and maximize revenue
- Conducting regular campaign performance reviews and providing data-driven insights to stakeholders
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, as well as the importance of data analysis and communication in driving success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the programmatic sales team?
- How does this role contribute to Hearst's overall business strategy and growth objectives?
- What are the key priorities for this role in the first 90 days?
- How does Hearst support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in and understanding of the role, as well as their commitment to success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Hearst careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively
- Research Hearst's business and industry to demonstrate your understanding of the company and its market position
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
