Global Programmatic Strategy Director

📌 Core Information

🔹 Job Title: Global Programmatic Strategy Director

🔹 Company: Hearst UK

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full time

🔹 Category: Book and Periodical Publishing

🔹 Date Posted: 2025-04-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (4 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Driving global programmatic revenue growth across various markets
• Supporting global activations and pitch preparations for programmatic campaigns
• Monitoring campaign performance and sharing insights with client and agency teams
• Collaborating with HGS Sales teams, global operations, and data teams to ensure accurate deal setups and transactions
• Liaising with third-party vendors and ad tech partners to ensure effective communication and updates
• Attending key industry events as required
• Representing Hearst and its values as an ambassador

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams to drive programmatic revenue growth and deliver exceptional client service.

📋 Key Responsibilities

✅ Deliver revenue growth across assigned agencies and clients in various markets

✅ Support global activations and pitch preparations for programmatic campaigns

✅ Use weekly revenue reports to identify insights and share them with client and agency teams

✅ Deliver results in line with the programmatic strategy

✅ Work closely with HGS Sales teams, global operations, and data teams to ensure accurate deal setups and transactions

✅ Liaise with third-party vendors and ad tech partners to ensure effective communication and updates

✅ Support troubleshooting across any deal activations

✅ Monitor campaign performance, PMP spending, and delivery, and share these insights with direct teams

✅ Attend key industry events, where relevant

✅ Be an ambassador of Hearst and its values

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management to drive programmatic revenue growth and ensure effective campaign delivery.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline) or equivalent experience

Experience: 5-10 years of experience in digital advertising, with a focus on programmatic advertising

Required Skills:

• Proven experience in programmatic advertising and digital advertising
• Strong analytical skills and the ability to troubleshoot challenges
• Proficient in Microsoft Excel and PowerPoint
• Self-starter with the ability to multi-task and handle multiple deliverables with tight deadlines
• Great understanding of the programmatic industry and opportunities publishers have
• Familiarity with Google Ad Manager and PMP/PG deals

Preferred Skills:

• Experience working with global teams
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in programmatic advertising and digital advertising, with a proven track record of driving revenue growth and delivering exceptional client service.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (based on industry standards for a role of this level in London)

Benefits:

• 25 days’ holiday (with the option to buy up to 5 additional holiday days)
• Hybrid working – Four days per week in the office
• Discounted gym membership
• Healthcare cash plan
• Charity day
• Life assurance
• Pension scheme
• Regular socials and more!

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in London. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Hearst UK is a leading publisher in the book and periodical publishing industry, with a portfolio of iconic media brands such as Cosmopolitan, Esquire, Elle, Harper’s Bazaar, and Country Living.

Company Size: Hearst UK has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Hearst UK was founded in 1910, with a rich history and established reputation in the publishing industry.

Company Description:

• Hearst UK is home to some of the world’s best-loved and trusted brands, including Good Housekeeping, ELLE, Harper’s Bazaar, Country Living, Men’s Health, Women’s Health, and Esquire.
• The company circulates over 19.5 million magazines a year, reaches an average of 18.7 million UK digital unique users per month, and has more than 32.5 million follows via its social media platforms.
• Hearst UK has a growing audience of members, with top-tier propositions such as ELLE COLLECTIVE, Men’s Health Squad, Women’s Health Collective, and Good Housekeeping VIP. The company also hosts marquee events like the ELLE Style Awards, Good Housekeeping Live, Country Living Shows, and Harper’s Bazaar Women of the Year Awards.

Company Specialties:

• Magazines
• Publishing
• Media
• Digital media
• Licensing
• Accreditation
• Content marketing
• Data
• Experiential
• Commerce
• Purpose
• Performance marketing
• Advertising

Company Website: http://www.hearst.co.uk

ASSUMPTION: Hearst UK is a well-established company with a diverse portfolio of brands, offering opportunities for career growth and development within the publishing industry.

📊 Role Analysis

Career Level: This role is at the senior management level, with the opportunity to influence strategy and drive revenue growth across global markets.

Reporting Structure: The Global Programmatic Strategy Director will report directly to the Head of Programmatic Sales and work closely with various teams, including HGS Sales teams, global operations, and data teams.

Work Arrangement: This role is a hybrid position, with four days per week in the office and one day remote.

Growth Opportunities:

• Potential to expand the role’s scope and influence as the programmatic strategy evolves
• Opportunities to work with global teams and gain international experience
• Progression into a more senior or leadership role within the programmatic sales team

ASSUMPTION: This role offers a unique opportunity to drive strategic growth in the programmatic advertising space, with potential for career advancement and international exposure.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 30 Panton St, Leicester Square, London, SW1Y 4AJ, GB and 17 Marble St, Floor 6, Bloc, Manchester, Manchester M2 3AW, GB

Geographic Context:

• London, City of, United Kingdom – A vibrant, multicultural city with a thriving publishing industry
• Access to excellent transportation links, shopping, dining, and entertainment options
• Close proximity to iconic landmarks, museums, and cultural attractions

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility as needed)

ASSUMPTION: The London office location offers a dynamic and engaging work environment, with easy access to amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-person or video interview with the hiring manager and relevant team members
• Final interview with the Head of Programmatic Sales

Key Assessment Areas:

• Programmatic advertising expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Stakeholder management and communication skills
• Cultural fit and alignment with Hearst UK values

Application Tips:

• Highlight relevant programmatic advertising experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for interview questions that focus on your strategic thinking, analytical skills, and stakeholder management abilities

ATS Keywords: Programmatic advertising, digital advertising, revenue growth, campaign performance, stakeholder management, strategic thinking, analytical skills, global markets, Hearst UK

ASSUMPTION: The application process for this role will focus on assessing candidates’ programmatic advertising expertise, strategic thinking, and cultural fit with Hearst UK.

🛠️ Tools & Technologies

• Google Ad Manager
• Microsoft Excel
• Microsoft PowerPoint
• Third-party vendor and ad tech partner platforms

ASSUMPTION: Familiarity with Google Ad Manager and proficiency in Microsoft Excel and PowerPoint are essential for this role. Candidates should also be comfortable working with various third-party vendor and ad tech partner platforms.

👔 Cultural Fit Considerations

Company Values:

• Quality: We strive for excellence in everything we do
• Collaboration: We work together to achieve our goals
• Innovation: We embrace change and continuous improvement
• Integrity: We act with honesty and fairness in all our interactions
• Diversity: We celebrate and value the unique perspectives and backgrounds of our employees

Work Style:

• Strategic and data-driven approach to decision-making
• Collaborative and inclusive team player
• Adaptable and responsive to change
• Strong communication and stakeholder management skills

Self-Assessment Questions:

• How do you approach driving revenue growth in global markets, and can you provide an example of a successful strategy you’ve implemented?
• Can you describe a time when you had to troubleshoot a complex programmatic advertising challenge, and how did you resolve it?
• How do you ensure effective communication and collaboration with cross-functional teams, including sales teams, operations, and data teams?

ASSUMPTION: Candidates should assess their alignment with Hearst UK’s values and work style preferences to ensure a strong cultural fit for this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Adapting to a fast-paced and evolving programmatic advertising landscape
• Working effectively with global teams and navigating time zone differences
• Ensuring accurate deal setups and transactions across various markets

ASSUMPTION: These challenges require strong stakeholder management, adaptability, and attention to detail to ensure successful outcomes.

📈 Similar Roles Comparison

• Unlike other programmatic advertising roles, this position focuses on driving global revenue growth and requires a strategic, data-driven approach to decision-making
• This role offers the opportunity to work with a diverse portfolio of iconic media brands and gain exposure to various markets
• Career progression opportunities may include expanding the role’s scope, working with global teams, or advancing into a leadership position within the programmatic sales team

ASSUMPTION: This role offers unique strategic and global growth opportunities within the programmatic advertising space, setting it apart from other similar positions.

📝 Sample Projects

• Developing and implementing a global programmatic revenue growth strategy
• Analyzing campaign performance data to identify trends and optimize results
• Collaborating with cross-functional teams to ensure accurate deal setups and transactions across various markets

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Global Programmatic Strategy Director role.

❓ Key Questions to Ask During Interview

• Can you describe the current programmatic revenue growth strategy, and how does this role contribute to its success?
• How does Hearst UK support the professional development and growth of its employees in this role?
• Can you provide an example of a successful global programmatic campaign, and what made it a success?
• How does this role collaborate with other teams, such as sales, operations, and data teams, to drive programmatic revenue growth?
• What are the key challenges facing the programmatic advertising industry, and how does this role address them?

ASSUMPTION: These interview questions focus on understanding the role’s strategic focus, collaborative nature, and potential challenges, allowing candidates to demonstrate their fit and preparedness for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant programmatic advertising experience and achievements
• Write a compelling cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare for interview questions that focus on your strategic thinking, analytical skills, and stakeholder management abilities
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.