📌 Core Information
🔹 Job Title: Global Recruitment Marketing Manager
🔹 Company: Mastercard
🔹 Location: Boston, Massachusetts (225 Franklin St)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping Mastercard's global employer brand through compelling storytelling and targeted content
- Collaborating cross-functionally with brand, talent acquisition, and creative teams globally
- Driving continuous improvement of search engine visibility (SEO) across job families and locations
- Managing content for various channels, including LinkedIn, Instagram, email, and the Mastercard Careers site
ASSUMPTION: This role requires a strong balance of creativity and data-driven marketing skills, with a focus on employer branding and recruitment marketing.
📋 Key Responsibilities
✅ Craft clear, compelling recruiter enablement materials (e.g., sell sheets, talking points) to highlight the value of specific teams, roles, or locations
✅ Create and manage content for LinkedIn and Instagram, focused on storytelling that connects Mastercard's culture, purpose, and EVP with top-tier talent globally
✅ Write and design content for monthly talent community campaigns (email + SMS), using segmentation strategies to drive engagement and conversion
✅ Customize and refresh event materials and presentation decks to align with the audience and goals of each event
✅ Own the Careers Blog editorial calendar — writing and editing monthly posts that bring employee stories and company milestones to life
✅ Co-lead the video content strategy, including publishing new video content quarterly on the Mastercard Careers site to support pipeline growth
✅ Lead content strategy for the Mastercard Careers site, including developing and optimizing landing pages to support key hiring priorities
✅ Drive continuous improvement of SEO across job families and locations through keyword research, on-page optimization, technical SEO coordination, internal linking, backlink strategy, and performance reporting
ASSUMPTION: This role requires strong project management skills to juggle multiple content initiatives and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years in recruitment marketing, employer branding, marketing, or digital content strategy
Required Skills:
- Proven track record in recruitment marketing or related fields
- Strong writing, editing, and visual communication skills
- Proficient in managing websites or CMS platforms
- Familiarity with SEO principles and performance metrics
- Experience using marketing and CRM tools (e.g., Canva, PhenomPeople, MailChimp, Hubspot, Hootsuite, Adobe)
Preferred Skills:
- Experience working in a highly-matrixed environment
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the financial services or technology industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $114,000 - $182,000 per year
Benefits:
- Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- Flexible spending account and health savings account
- Paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave)
- 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays
- 401k with a best-in-class company match, deferred compensation for eligible roles
- Fitness reimbursement or on-site fitness facilities
- Eligibility for tuition reimbursement
- Gender-inclusive benefits and many more
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility as needed)
ASSUMPTION: The salary range provided is based on the U.S. market for similar roles in the financial services industry.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the financial services and technology sectors, focusing on digital payments and commerce
Company Size: Mastercard is a large, global corporation with over 10,000 employees worldwide
Founded: 1966
Company Description:
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide
- Focuses on building a sustainable economy where everyone can prosper
- Supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
Company Specialties:
- Global digital payments and commerce
- Technology and innovation
- Innovative mobile payment solutions
- Processing
Company Website: www.mastercard.com
ASSUMPTION: Mastercard's global presence and extensive resources provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the organization
Reporting Structure: The Global Recruitment Marketing Manager will report directly to the Senior Manager, Global Recruitment Marketing
Work Arrangement: This role is on-site, with the primary work location in Boston, Massachusetts
Growth Opportunities:
- Potential to expand the role's scope and impact as the company grows and evolves
- Opportunities to work on high-visibility projects and collaborate with senior leadership
- Chance to develop skills in cross-functional team management and mentorship
ASSUMPTION: This role offers significant opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Mastercard's Boston office is a modern, collaborative workspace with on-site amenities and a flexible work environment
Office Location(s): 225 Franklin St, Boston, Massachusetts
Geographic Context:
- Boston is a major hub for technology, finance, and healthcare industries
- The office is located in the heart of downtown Boston, with easy access to public transportation and amenities
- The city offers a vibrant cultural scene, with numerous museums, theaters, and sports teams
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility as needed)
ASSUMPTION: The Boston office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring team
- Final interview with the senior leadership team
Key Assessment Areas:
- Candidates' ability to craft compelling, on-brand content for various channels
- Candidates' understanding of SEO principles and their ability to optimize content for search engines
- Candidates' ability to work effectively in a highly-matrixed environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your past work that demonstrate your ability to create engaging content and optimize it for search engines
- Prepare thoughtful questions to ask during the interview process to showcase your interest in and understanding of the role
ATS Keywords: Recruitment Marketing, Employer Branding, Content Creation, SEO, LinkedIn, Instagram, Email Marketing, CMS, Marketing Tools
ASSUMPTION: Mastercard's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Mastercard's proprietary CMS and recruitment marketing platform
- Microsoft Office Suite (Word, Excel, PowerPoint)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing tools (e.g., MailChimp, Hubspot)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Mastercard provides its employees with access to industry-leading tools and technologies to support their success in the role.
👔 Cultural Fit Considerations
Company Values:
- Doing the Right Thing
- Staying True to Ourselves
- Partnering at Our Finest
- Innovating with Passion
- Making a Difference
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- Do I align with Mastercard's core values and company culture?
- Am I comfortable working in a highly-matrixed environment and collaborating with diverse teams?
- Do I have a proven track record of creating engaging content and optimizing it for search engines?
ASSUMPTION: Mastercard's company culture is inclusive, collaborative, and focused on driving innovation and results.
⚠️ Potential Challenges
- Managing multiple content initiatives and deadlines simultaneously
- Working effectively in a highly-matrixed environment with diverse stakeholders
- Keeping up with the latest trends and best practices in recruitment marketing and SEO
- Balancing creativity and data-driven decision-making
ASSUMPTION: These challenges can be overcome with strong project management skills, a collaborative work style, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to similar roles in the industry, this role offers a unique blend of employer branding, content creation, and SEO optimization responsibilities
- Mastercard's global presence and resources provide ample opportunities for professional growth and development
- This role is well-suited for candidates with a strong background in recruitment marketing or related fields, looking to take the next step in their career
ASSUMPTION: This role offers a unique opportunity to shape Mastercard's global employer brand and drive recruitment marketing efforts on a global scale.
📝 Sample Projects
- Developing and executing a comprehensive content strategy for the Mastercard Careers site, including landing page optimization and SEO improvement
- Creating and managing a monthly talent community campaign, including segmentation, engagement, and conversion metrics
- Co-leading the video content strategy, including scripting, production, and distribution of quarterly video content for the Mastercard Careers site
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Global Recruitment Marketing Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role collaborate with other teams within Mastercard, such as brand and talent acquisition?
- What are the key priorities for this role in the first 90 days?
- How does Mastercard support the professional growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how are they measured?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in and understanding of the role, as well as your commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching Mastercard's company culture, values, and recent projects
- Follow up with the hiring team after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
