Global Retail Marketing Manager, Flagship

📌 Core Information

🔹 Job Title: Global Retail Marketing Manager, Flagship

🔹 Company: New Balance

🔹 Location: Brighton, MA, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 5-8 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for flagship retail stores
• Creating marketing briefs for store openings, seasonal refreshes, brand storytelling, and athlete activations
• Collaborating with internal and external teams to ensure best-in-class execution
• Budget management and process improvement
• Staying up-to-date with industry trends and consumer behavior

ASSUMPTION: This role requires a high level of creativity, organization, and stakeholder management skills. It is ideal for someone with a strong background in retail marketing and visual merchandising.

📋 Key Responsibilities

✅ Develop and execute marketing strategies specific to flagship retail stores to drive brand affinity, sales, and consumer engagement

✅ Create marketing briefs for store openings, seasonal refreshes, brand storytelling, and athlete activations

✅ Collaborate with internal and external teams (VM, Global Marketing, GTM, creative agencies) to build content for creative briefs

✅ Integrate flagship content needs into the GTM process

✅ Activate events to drive brand affinity and sales

✅ Develop processes and marketing tools to improve execution and drive consistency globally

✅ Ensure brand, category, and athlete guidelines/best practices are adhered to across all consumer-facing content and creative executions

✅ Inform teams of best-in-class industry trends, innovation, and consumer behavior leveraging insights and analytics

✅ Manage marketing budget

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, fashion merchandising, or business

Experience: 5-8 years of experience in retail marketing, with at least 3 years in visual merchandising or a related field

Required Skills:

• Proven experience in retail marketing and visual merchandising
• Strong project leadership and organizational skills
• Excellent communication and collaboration skills
• Creative thinker with knowledge of current trends across multiple categories (apparel, footwear, and sport)
• Ability to work independently and take a hands-on approach
• Experience with budget management
• Proficiency in using marketing tools and software

Preferred Skills:

• Experience working with external creative agency partners
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the footwear or sporting goods industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Medical, dental, and vision insurance
• Life insurance
• 401K
• Tuition reimbursement
• Lifestyle reimbursement ($1,000 per year)
• Vacation (4 weeks per year)
• Holidays (12 per year)
• Parental leave
• Short-term disability
• Associate discount

Working Hours: Full-time (40 hours per week), with flexible work schedule options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods Manufacturing

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1906 (Over 115 years ago)

Company Description:

• New Balance is an independent, privately-held company that empowers people through sport and craftsmanship to create positive change around the world
• The company is committed to supporting the performance of athletes and setting the standard for comfort and fit in the footwear industry
• New Balance offers a comprehensive benefits package, including medical insurance, dental and vision insurance, life insurance, 401K, tuition reimbursement, lifestyle reimbursement, vacation, holidays, parental leave, and an associate discount

Company Specialties:

• Running & Outdoor
• Training
• Lifestyle
• Lacrosse
• Tennis & Court
• Kids
• Apparel
• Baseball
• Track & Field
• Soccer
• Skateboarding
• Softball
• Golf
• Cycling
• Hiking

Company Website: www.newbalance.com

ASSUMPTION: New Balance is a well-established company with a strong brand and a commitment to quality and craftsmanship. The company offers a comprehensive benefits package and values its employees.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role with potential for growth and advancement

Reporting Structure: This role reports directly to the Global Marketing Director and may have supervisory responsibilities for junior marketing team members

Work Arrangement: Hybrid (3 days in-office, flexible work-from-anywhere policy for up to 4 weeks per year)

Growth Opportunities:

• Potential for advancement to a senior marketing role or management position within the global marketing team
• Opportunities to work on high-profile projects and collaborate with cross-functional teams
• Access to professional development and training opportunities through New Balance's learning and development programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-impact projects and collaborate with cross-functional teams.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a hybrid work arrangement

Office Location(s): Brighton, MA, USA

Geographic Context:

• The Brighton office is located in the Greater Boston area, with easy access to public transportation and nearby amenities
• The area offers a mix of urban and suburban living options, with a variety of cultural attractions, restaurants, and outdoor recreation opportunities
• New Balance's headquarters is a modern, collaborative workspace designed to foster creativity and teamwork

Work Schedule: Full-time (40 hours per week), with flexible work schedule options and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a good balance between in-person collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or other team members
• Final interview with the Global Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Marketing and visual merchandising experience
• Project leadership and organizational skills
• Communication and collaboration skills
• Creativity and problem-solving abilities
• Industry knowledge and trend awareness

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and visual merchandising experience
• Be prepared to discuss specific marketing campaigns or projects you've worked on and the results you achieved
• Demonstrate your understanding of the New Balance brand and how your skills and experience align with the company's values and mission
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement

ATS Keywords: Retail Marketing, Visual Merchandising, Project Leadership, Marketing Strategy, Brand Storytelling, Athlete Activations, Budget Management, Industry Trends, Consumer Behavior, Global Marketing, Flagship Stores

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for the interview.

🛠️ Tools & Technologies

• Marketing software and tools (e.g., Asana, Trello, Hootsuite, Google Analytics)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Creative design software (e.g., Adobe Creative Suite, Sketch)
• Project management software (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with relevant marketing software and tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Independence: New Balance is a privately-held company that values its independence and encourages employees to think and act independently
• Craftsmanship: The company is committed to quality and craftsmanship in all aspects of its operations
• Performance: New Balance supports the performance of athletes and strives to set the standard for comfort and fit in the footwear industry

Work Style:

• Collaborative: New Balance fosters a culture of teamwork and collaboration, both within and across teams
• Innovative: The company encourages employees to think creatively and challenge the status quo
• Results-driven: New Balance values results and holds its employees accountable for achieving their goals

Self-Assessment Questions:

• Do you thrive in a collaborative, innovative work environment?
• Are you comfortable working independently and taking initiative on projects?
• Do you have a proven track record of achieving results in a marketing or visual merchandising role?

ASSUMPTION: New Balance values employees who are independent thinkers, creative problem-solvers, and results-driven team players.

⚠️ Potential Challenges

• Balancing multiple projects and deadlines in a fast-paced, dynamic work environment
• Managing a marketing budget and ensuring that resources are allocated effectively
• Collaborating with cross-functional teams and external partners to execute marketing campaigns and projects
• Keeping up with industry trends and consumer behavior in a rapidly evolving retail landscape
• Adapting to a hybrid work arrangement and maintaining productivity and engagement in a remote work environment

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication and collaboration, and a results-driven mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on flagship retail stores and global marketing strategy, but it shares similarities with other retail marketing and visual merchandising roles
• Compared to other retail marketing roles, this position offers a higher level of strategic responsibility and global scope
• Career progression in this role could lead to senior marketing or management positions within the global marketing team or other areas of the organization

ASSUMPTION: This role offers significant growth potential and unique opportunities for candidates with relevant marketing and visual merchandising experience.

📝 Sample Projects

• Developing and executing a marketing campaign for the grand opening of a new flagship retail store
• Creating and implementing a seasonal refresh strategy for all flagship retail stores to drive brand affinity and sales
• Managing a marketing budget and allocating resources effectively to maximize ROI
• Collaborating with external creative agency partners to develop and execute marketing campaigns and projects

ASSUMPTION: These sample projects are illustrative of the types of responsibilities and tasks associated with this role, but the specific projects and initiatives may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the global marketing department?
• How does this role fit into the broader marketing strategy for New Balance, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the retail marketing team, and how can this role help address them?
• How does New Balance support the professional development and growth of its employees, particularly in marketing and visual merchandising roles?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and helps you better understand the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and visual merchandising experience and skills
• Prepare for the interview by researching New Balance's brand, values, and recent marketing campaigns
• Prepare questions to ask the interviewer about the role, the team, and the company
• Follow up with the hiring manager or HR department within one week of the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.