📌 Core Information
🔹 Job Title: GLOBAL SENIOR BRAND MANAGER - Peroni Nastro Azzurro
🔹 Company: Asahi Europe & International
🔹 Location: Woking, Surrey, United Kingdom
🔹 Job Type: On-site
🔹 Category: Food & Beverage Services
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting commercial strategy and vision development
- Delivering global Price, Pack, and Place strategy
- Developing and owning country growth strategies and annual plans
- Acting as the Global Go-to-Market lead
- Delivering innovation strategy and implementation/commercialisation
ASSUMPTION: This role requires a broad range of skills and experience, with a focus on brand, category, production, trade execution, and commercial P&L understanding. It also demands a growth mindset, analytical skills, and international market knowledge.
📋 Key Responsibilities
✅ Supporting commercial strategy and vision development
✅ Delivering global Price, Pack, and Place strategy
✅ Developing and owning country growth strategies and annual plans
✅ Acting as the Global Go-to-Market lead
✅ Delivering innovation strategy and implementation/commercialisation
✅ Owning emerging markets and acting as a key business partner in the brand's growth stages
ASSUMPTION: This role involves strategic planning, data analysis, and cross-functional collaboration to drive brand growth and commercial success.
🎯 Required Qualifications
Education: Not specified
Experience: 7+ years of professional experience, preferably in a FMCG/consumer goods organization
Required Skills:
- Brand experience
- Category experience
- Production experience
- Trade execution
- Commercial P&L understanding
- Strong analytical skills
- Retail channels knowledge
- Merchandising experience
- FMCG brand P&L understanding
- Market/customer mindset
Preferred Skills:
- International experience (not necessarily work-related)
- Proficiency in Italian
ASSUMPTION: Candidates should have a strong background in FMCG marketing, with a focus on brand, category, and commercial P&L management. International experience and language skills are a plus.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 (Estimated, based on industry standards for a senior brand manager role in the UK)
Benefits:
- 10 - 20% Annual bonus
- Beer allowance
- Subsidised on-site café
- Industry-leading pension contribution
- Private healthcare
- Life assurance
- Private dental insurance
- 25 days holiday with option to purchase 5 extra days
- Flexible working
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a senior brand manager role in the UK. The benefits listed are specific to the United Kingdom and may vary for other locations.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees
Founded: Not specified
Company Description:
- Asahi Europe & International (AEI) is part of Asahi Group Holdings, a leading global beer, spirits, soft drinks, and food group listed on the Tokyo Stock Exchange.
- AEI has an extensive footprint across Europe and runs 19 production facilities across 9 countries.
- They are the custodian of some of the most famous beer brands in the world, including Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Kozel, and Pilsner Urquell.
Company Specialties:
- Beverages
- Beer
- Cider
- Brewery
- Breweries
- And brewing
Company Website: http://www.asahiinternational.com
ASSUMPTION: Asahi Europe & International is a large, international company with a strong focus on beverages and a diverse portfolio of well-known brands.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Global Snr Marketing Manager
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential to grow within the global marketing team or explore opportunities in other brands or markets within AEI
- Chance to develop leadership skills by managing emerging markets and cross-functional teams
- Opportunity to gain experience in global brand management and commercial strategy
ASSUMPTION: This role offers growth opportunities in global brand management, leadership, and cross-functional team collaboration.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Woking, Surrey, United Kingdom
Geographic Context:
- Woking is a town in Surrey, England, located approximately 25 miles southwest of central London.
- The area has a mix of urban and rural environments, with easy access to both London and the countryside.
- Woking has a population of around 100,000 people and offers a range of amenities, including shopping, dining, and entertainment options.
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: The office is located in a suburban area with easy access to London and a range of local amenities. The work schedule is flexible, with standard office hours and the option for remote work as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the global marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and commercial acumen
- Analytical skills and data-driven decision-making
- Cross-functional team collaboration and leadership
- International market knowledge and cultural awareness
Application Tips:
- Highlight relevant experience in FMCG marketing, brand management, and commercial strategy
- Demonstrate strong analytical skills and data-driven decision-making in your resume and interview
- Showcase your understanding of the global beer market and international market trends
- Prepare questions about the company's global strategy, brand portfolio, and growth plans
ATS Keywords: Brand management, commercial strategy, global marketing, FMCG, beer industry, market analysis, data-driven decision-making
ASSUMPTION: The application process involves several interviews, focusing on strategic thinking, analytical skills, and international market knowledge. Applicants should highlight relevant experience and demonstrate a strong understanding of the global beer market and AEI's brand portfolio.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data analysis tools (e.g., Nielsen, Circana, Kantar, Dunnhumby)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation tools (e.g., Marketo, HubSpot, Salesforce)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and data analysis tools, as well as familiarity with project management and marketing automation tools.
👔 Cultural Fit Considerations
Company Values:
- Passion for our brands
- Customer-centric mindset
- Collaboration and teamwork
- Integrity and respect
- Innovation and continuous improvement
Work Style:
- Fast-paced and dynamic environment
- Cross-functional team collaboration
- Data-driven decision-making
- Results-oriented and action-focused
- Global mindset and cultural awareness
Self-Assessment Questions:
- How do you demonstrate passion for our brands in your daily work?
- Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
- How do you approach data analysis and data-driven decision-making in your current role?
ASSUMPTION: Asahi Europe & International values passion for their brands, customer-centric mindset, collaboration, integrity, innovation, and a global mindset. Applicants should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple stakeholders and cross-functional teams across different time zones
- Balancing global strategy with local market demands and cultural nuances
- Keeping up with industry trends and market dynamics in a fast-paced and competitive environment
- Adapting to a dynamic and evolving work environment
ASSUMPTION: This role presents challenges related to managing global teams, balancing global strategy with local demands, and adapting to a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- Compared to other senior brand manager roles, this position offers a broader range of responsibilities, including commercial strategy, innovation, and emerging markets ownership.
- In the beer industry, this role is unique in its global scope and the opportunity to work with a diverse portfolio of well-known brands.
- Career progression may involve moving into global marketing leadership, brand portfolio management, or exploring opportunities in other AEI brands or markets.
ASSUMPTION: This role offers a unique combination of global brand management, commercial strategy, and emerging markets ownership, with potential career progression opportunities within AEI.
📝 Sample Projects
- Developing a global commercial strategy for Peroni Nastro Azzurro, including pricing, packaging, and distribution channels
- Conducting market analysis and consumer segmentation for emerging markets to inform brand growth strategies
- Leading a cross-functional team to launch a new product innovation in a key market, from concept development to commercialisation
ASSUMPTION: These sample projects illustrate the global scope, strategic nature, and cross-functional collaboration required for this role.
❓ Key Questions to Ask During Interview
- How does AEI support the growth and development of its global brand managers?
- Can you describe the company's approach to emerging markets and how this role contributes to their growth?
- How does AEI foster a culture of innovation and continuous improvement within its global marketing teams?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does AEI balance global brand consistency with local market adaptation and cultural nuances?
ASSUMPTION: These interview questions help applicants understand the company's approach to global brand management, emerging markets, innovation, and career development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in FMCG marketing, brand management, and commercial strategy
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for AEI
- Prepare for interviews by researching AEI's brand portfolio, global strategy, and market trends
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
