📌 Core Information
🔹 Job Title: Global Senior Social Media Manager
🔹 Company: Aesop
🔹 Location: Aesop UK Head Office, London, United Kingdom
🔹 Job Type: Full-Time, Hybrid (3 days in-office, 2 days remote)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and driving Aesop’s global social media strategy
- Building and managing online communities to connect with customers
- Collaborating with cross-functional teams to create engaging content
- Analyzing performance and optimizing campaigns to achieve targets
- Growing and managing a team, fostering a creative and inclusive environment
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance creative and data-driven approaches.
📋 Key Responsibilities
✅ Develop and execute organic social media plans, campaigns, and activations for products, brand marketing, and key cultural moments
✅ Support the Head of Digital Marketing and Social, and collaborate with creative, product, and brand teams to drive product and brand stories
✅ Manage content planning, delivery, execution, and community engagement, working with various social media tools
✅ Build relationships with social platforms to identify new opportunities and present regularly on campaign plans and results to the wider business
✅ Champion Aesop’s brand values and messages across all social activations and engage the community to drive awareness, conversation, and affinity to the brand
✅ Manage regional channels, develop platform-specific strategies, and work closely with other marketing teams to champion social-first ideas
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to juggle multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in social media management, with a focus on global accounts
Required Skills:
- Expert knowledge of global social media platforms
- Exceptional data storytelling and presentation skills
- Creative thinking and original ideas to elevate Aesop digitally
- Highly organized, with the ability to manage multiple campaigns/projects simultaneously
- A natural communicator, confident in presenting social campaigns and managing key stakeholders
- Ability to interpret Aesop’s brand digitally, prioritizing impact
- Previous experience working in a similar role within a global setting, leading and managing a team
- Strong stakeholder engagement skills and experience working cross-functionally
Preferred Skills:
- Retail experience
- Fluency in multiple languages
ASSUMPTION: While retail experience is preferred, it is not essential for this role. Fluency in multiple languages would be an asset but is not required.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Senior Social Media Manager role in London)
Benefits:
- Flexible, hybrid working pattern
- Generous product discount allowance and bi-annual complimentary product allocation
- Paid volunteering allowance for all employees
- Bonus opportunity based on personal and business performance
- Suite of options to aid development, including complimentary access to LinkedIn Learning, in-house product and core skills training, and study support opportunities
- Access to employee assistance programs, complimentary subscription to Headspace mindfulness app, and summer hours options
Working Hours: Full-time, 40 hours per week, with a hybrid working pattern of three days per week based from Aesop’s London Bridge head office and two days per week remote working
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Social Media Manager role in London. Actual salary may vary depending on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 1,001-5,000 employees (mid-sized)
Founded: 1987, with headquarters in Collingwood, VIC, Australia
Company Description:
- Aesop was established in Melbourne in 1987, formulating skin, body, and hair care products, as well as fragrance and accessories for the self and home
- All Aesop products are vegan, and the company does not test on animals
- Aesop is committed to reducing its environmental footprint and has become a certified B Corp™
- The company supports the arts as an avenue for inspiration, learning, and communication
Company Specialties:
- Skin care
- Hair care
- Body care
Company Website: https://www.aesop.com/r/careers
ASSUMPTION: Aesop’s commitment to sustainability, art, and employee development creates a unique and inspiring work environment for its employees.
📊 Role Analysis
Career Level: Senior-level position with potential for growth and team leadership
Reporting Structure: Reports directly to the Head of Advocacy and Social Media
Work Arrangement: Hybrid, with three days in the office and two days remote
Growth Opportunities:
- Potential to grow and lead a team
- Opportunities for professional development through LinkedIn Learning, in-house training, and study support
- Career progression within the marketing and communications department or other areas of the business
ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and career progression within the company.
🌍 Location & Work Environment
Office Type: Head office with a hybrid working arrangement
Office Location(s): Aesop UK Head Office, London, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving arts and culture scene
- The Aesop UK Head Office is located in the London Bridge area, offering easy access to public transportation and various amenities
- London provides numerous opportunities for personal and professional growth
Work Schedule: Full-time, with a hybrid working pattern of three days in the office and two days remote
ASSUMPTION: The hybrid working arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Advocacy and Social Media
- Background check and reference verification
Key Assessment Areas:
- Social media strategy and planning
- Data analysis and presentation skills
- Creativity and original ideas
- Stakeholder engagement and communication
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of Aesop’s brand and values in your application
- Prepare examples of your previous social media campaigns and their outcomes
- Research Aesop’s competitors and identify opportunities for differentiation
ATS Keywords: Social media strategy, global accounts, community engagement, data storytelling, creative thinking, stakeholder engagement, team management, campaign management, brand storytelling, digital marketing, presentation skills, organizational skills, curiosity, inclusivity, communication, retail experience
ASSUMPTION: Aesop’s application process is designed to assess candidates’ skills and cultural fit, with a focus on creativity, data-driven decision-making, and strong communication skills.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
- Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Data analysis tools (Google Analytics, Sprout Social, Hootsuite Insights, etc.)
- Project management tools (Asana, Trello, Monday.com, etc.)
ASSUMPTION: Familiarity with popular social media platforms, management tools, and data analysis tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Inclusivity and diversity
- Sustainability and responsibility
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Committed to personal and professional growth
Self-Assessment Questions:
- How do you embody Aesop’s commitment to creativity and innovation in your work?
- Can you provide an example of a time when you used data to inform a social media strategy or campaign?
- How do you foster a collaborative and inclusive work environment, particularly when working with diverse teams?
- How do you stay up-to-date with industry trends and best practices in social media management?
ASSUMPTION: Aesop values candidates who align with their commitment to creativity, inclusivity, sustainability, collaboration, and continuous learning.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
- Balancing creative and data-driven approaches may present unique challenges
- Working with a hybrid team may require additional communication and collaboration efforts
- Keeping up with the fast-paced and ever-changing social media landscape may present ongoing learning opportunities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other Senior Social Media Manager roles, this position offers a unique opportunity to work for a certified B Corp™ with a strong commitment to sustainability and social responsibility
- This role requires a higher level of strategic thinking and data-driven decision-making than many other social media management positions
- Career progression opportunities may be more limited in smaller organizations, but Aesop’s mid-sized structure offers ample growth potential
ASSUMPTION: This role offers a unique blend of creativity, data-driven decision-making, and a strong commitment to sustainability and social responsibility.
📝 Sample Projects
- Developing and executing a global social media campaign to launch a new product line
- Analyzing social media performance data to identify trends and optimize campaigns
- Managing a team to create and execute regional social media strategies for key cultural moments
ASSUMPTION: These sample projects highlight the strategic, data-driven, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- How does Aesop plan to continue growing its social media presence in the coming years?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Aesop support the professional development and growth of its social media team members?
- What is the team structure and dynamic like, and how does this role fit into the broader marketing and communications department?
- How does Aesop balance creativity and data-driven decision-making in its social media strategy?
ASSUMPTION: These interview questions are designed to assess the company’s long-term vision, support for professional development, team dynamics, and approach to balancing creativity and data-driven decision-making.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Aesop Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous social media campaigns and their outcomes
- Research Aesop’s competitors and identify opportunities for differentiation
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
