📌 Core Information
🔹 Job Title: Global SEO Specialist (Contract)
🔹 Company: Acorns
🔹 Location: United States (Remote)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Conducting comprehensive SEO audits across multiple domains
- Developing and implementing SEO strategies for global online presence
- Collaborating with internal teams to empower them with SEO tools and knowledge
- Measuring and reporting SEO impact to drive continuous improvement
ASSUMPTION: This role requires a strategic mindset, strong technical SEO skills, and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Conduct technical SEO audits for Acorns, Acorns Early, and GoHenry UK websites
✅ Diagnose and prioritize crawlability, indexation, site speed, broken links, and duplicate content issues
✅ Evaluate site performance against Core Web Vitals, mobile responsiveness, and structured data best practices
✅ Audit and optimize sitemap and robots.txt configurations
✅ Deliver a prioritized, actionable SEO roadmap for each site
✅ Build a comprehensive keyword universe aligned to brand pillars and user intent
✅ Identify high-impact short-tail and long-tail keyword opportunities
✅ Map keywords to existing content and highlight content gaps or new page opportunities
✅ Recommend keyword-targeted themes and content strategies
✅ Analyze competitor sites for SEO strategy, backlink profiles, and SERP positioning
✅ Identify and prioritize SERP features worth targeting
✅ Recommend and configure SEO tools such as SEMrush, Ahrefs, Screaming Frog, and GSC
✅ Develop and implement SEO strategies across traditional search engines, YouTube, and emerging AI search platforms
✅ Set up dashboards to monitor traffic, rankings, and SEO performance metrics
✅ Provide training and documentation to empower internal teams to maintain SEO health
✅ Define KPIs, establish baselines, and recommend a cadence for measuring and reporting SEO impact
ASSUMPTION: This role requires a deep understanding of SEO best practices, strong analytical skills, and the ability to communicate complex data in a clear and actionable manner.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience conducting in-depth technical SEO audits across multiple domains
Required Skills:
- Expertise in modern SEO best practices, including Core Web Vitals, structured data, and mobile responsiveness
- Strong keyword research skills with a focus on aligning content to brand strategy and user intent
- Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console
- Ability to translate complex SEO data into clear, actionable insights
- Strong analytical skills with a track record of measuring and communicating SEO impact
Preferred Skills:
- Knowledge of both U.S. and U.K. SEO landscapes
- Experience building SEO dashboards and reporting frameworks
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $40 - $45 per hour (based on provided information)
Benefits:
- Competitive salary and stock options
- Comprehensive benefits package
- Flexible work location, hours, and paid time off
- 401(k) discretionary match
- Monthly Acorns account contribution and GoHenry account for your family
- Mindfulness and Financial Wellness resources
- Career Development Program
- Roots Leadership Program for Emerging Leaders
- Community week onsite gatherings and various virtual events
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is for the duration of the six-month contract. Benefits are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 501-1,000 employees (Mid-size)
Founded: 2012
Company Description:
- Acorns is a remote-first organization offering flexible work arrangements
- The company provides automated investing, retirement, and banking services for everyday consumers
- Acorns Early and GoHenry are products focused on financial education and money management for kids and teens
Company Specialties:
- Micro-investing
- Financial wellness
- Financial education
- Automated investing
Company Website: https://www.acorns.com
ASSUMPTION: Acorns is a well-established company in the financial services industry with a strong focus on innovation and customer-centricity.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Head of SEO
Work Arrangement: Remote OK, with optional access to office space in Irvine, CA
Growth Opportunities:
- Potential expansion of the contract role into a full-time position
- Opportunities to work on global SEO projects and collaborate with diverse teams
- Chance to make a significant impact on the company's online presence and user experience
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Remote-first with optional office space
Office Location(s): Irvine, CA (optional)
Geographic Context:
- Acorns is headquartered in Irvine, CA, with a strong remote work culture
- The United States offers a large talent pool and diverse market opportunities for SEO specialists
- Acorns has a presence in both the U.S. and the U.K., providing opportunities for global SEO work
Work Schedule: Full-time, 40 hours per week
ASSUMPTION: While Acorns offers flexible work arrangements, this role requires a consistent work schedule to manage global SEO projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical SEO assessment
- Final interview with the Head of SEO
Key Assessment Areas:
- Technical SEO expertise
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Alignment with Acorns' mission, vision, and values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Acorns' mission and the role's requirements
- Prepare for the technical SEO assessment by reviewing recent SEO best practices and tools
- Research Acorns' products, services, and competitors to showcase your industry knowledge
ATS Keywords: SEO audit, keyword research, SEO strategy, technical SEO, global SEO, competitor analysis, SEO dashboard, SEO reporting, SEO impact
ASSUMPTION: Acorns uses Applicant Tracking System (ATS) software to manage job applications, so including relevant keywords in your resume can improve your chances of being noticed.
🛠️ Tools & Technologies
- SEMrush
- Ahrefs
- Screaming Frog
- Google Search Console
- Google Analytics
- SEO tools (e.g., BrightEdge, Moz, Ahrefs, etc.)
ASSUMPTION: The specific SEO tools used by Acorns may vary, but the listed tools are commonly used in the industry.
👔 Cultural Fit Considerations
Company Values:
- Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility
- Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future
- Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team
- Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress
- Find a way - Never settle, no excuses, nothing is impossible. Just make it happen
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and adaptable
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you align with Acorns' values, particularly 'Lead With Heart' and 'Make Bold Decisions'?
- Are you comfortable working in a remote-first environment and collaborating with global teams?
- Do you have a proven track record of driving SEO impact and continuous improvement?
ASSUMPTION: Acorns values a strong cultural fit, with an emphasis on collaboration, innovation, and a customer-centric mindset.
⚠️ Potential Challenges
- Managing multiple SEO projects simultaneously for different domains and regions
- Keeping up with the latest SEO best practices and algorithm changes
- Collaborating effectively with global teams across different time zones
- Balancing technical SEO work with strategic planning and communication
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to continuous learning.
📈 Similar Roles Comparison
- This role differs from in-house SEO specialists in that it focuses on global SEO projects and contractor-based work
- Compared to agency SEO specialists, this role offers more direct influence over SEO strategy and implementation
- Career progression may involve transitioning to a full-time role or taking on additional responsibilities within the SEO team
ASSUMPTION: This role offers unique opportunities for global SEO experience and potential career growth within a dynamic and innovative organization.
📝 Sample Projects
- Conducting a comprehensive SEO audit for Acorns.com and identifying high-impact opportunities for improved organic traffic
- Developing a keyword strategy for Acorns Early, targeting parents and kids with relevant and engaging content
- Analyzing competitor backlink profiles and identifying opportunities for link building and partnership development
ASSUMPTION: These sample projects demonstrate the range of SEO work involved in this role, from technical audits to strategic planning and content development.
❓ Key Questions to Ask During Interview
- What are the biggest SEO challenges currently facing Acorns, and how can this role address them?
- How does this role collaborate with other teams, such as content, product, and marketing?
- What opportunities are there for professional growth and development within the SEO team?
- How does Acorns measure and report on SEO performance, and what KPIs are most important?
- What is the company's long-term vision for global SEO, and how does this role contribute to that strategy?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to Acorns' success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant SEO experience and achievements
- Write a cover letter explaining your interest in Acorns and this role, and how your skills and experience make you a strong fit
- Prepare for the technical SEO assessment by reviewing recent SEO best practices and tools
- Follow up with the hiring manager one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
